Following the popularity of Cool Tools Dec 2011, we've created another collection of Cool Tools.
From local mobile tools to data visualisation to location based social networks, it's all happening.
Keynote presentation from the Beyond Maps Forum, hosted by Sensis in Melbourne Australia. March 2012. Looking at trends in mobile location and the implications for the automotive market.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
Dan’s presentation, “A Guide to Advanced Geo-Targeting Techniques,” will help you learn how businesses can effectively leverage advanced geo-targeting strategies to ramp up their marketing efforts.
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Keynote presentation from the Beyond Maps Forum, hosted by Sensis in Melbourne Australia. March 2012. Looking at trends in mobile location and the implications for the automotive market.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
Dan’s presentation, “A Guide to Advanced Geo-Targeting Techniques,” will help you learn how businesses can effectively leverage advanced geo-targeting strategies to ramp up their marketing efforts.
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSEYOOSE
The Promise of Location Based Marketing
Mobile Marketing Academy Webinar 2013 with YOOSE
Topics Covered:
Relevance is highlighted within location
Geofencing
Geoconquesting
Location-based gaming
Location based SMS
Location based social
Check ins
Ethical concerns for LBM
Best location-based campaigns
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
Columbia River Customs Brokers and Forwarders Association PresentationScott Case
On October 24, 2013, this presentation was given to the Columbia River Customs Brokers and Forwarders Association about the importance of social media for logistics companies.
The presentation gave the attendees an introduction to the concept of branding, the importance of maintaining communication with customers and prospects and promoting thought leaders within their companies.
It also speaks to the importance of good web design, how to use social media services to promote their company and ways to advertise online to their targeted audiences.
The purpose of this whitepaper is to focus on terms, niches, uses, and players related to location-based apps available for mobile phones.
While many reports provide a quantitative overview with statistical information related to market growth, revenues, app user base, etc., the intention of this report is to focus more on qualitative and behavioral factors related to providers, app users, and merchant partners.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Clay Bailey
Cutting Edge Proximity Marketing Platform. Where WiFi Hub locations can bring in local advertisers. Deliver targeted advertisements and video infomercials.
Every week we hold an internal event - it's a face to face manifestation of our blog.
This week Duncan talked about brands, how Social flips them around, and opportunities with social commerce "why Lily Allen doesn't own a new 4x4".
The presentation is image heavy and relied on Duncan's dulcet tones but you'll get the gist!
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
Columbia River Customs Brokers and Forwarders Association PresentationScott Case
On October 24, 2013, this presentation was given to the Columbia River Customs Brokers and Forwarders Association about the importance of social media for logistics companies.
The presentation gave the attendees an introduction to the concept of branding, the importance of maintaining communication with customers and prospects and promoting thought leaders within their companies.
It also speaks to the importance of good web design, how to use social media services to promote their company and ways to advertise online to their targeted audiences.
The purpose of this whitepaper is to focus on terms, niches, uses, and players related to location-based apps available for mobile phones.
While many reports provide a quantitative overview with statistical information related to market growth, revenues, app user base, etc., the intention of this report is to focus more on qualitative and behavioral factors related to providers, app users, and merchant partners.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Clay Bailey
Cutting Edge Proximity Marketing Platform. Where WiFi Hub locations can bring in local advertisers. Deliver targeted advertisements and video infomercials.
Every week we hold an internal event - it's a face to face manifestation of our blog.
This week Duncan talked about brands, how Social flips them around, and opportunities with social commerce "why Lily Allen doesn't own a new 4x4".
The presentation is image heavy and relied on Duncan's dulcet tones but you'll get the gist!
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.
Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Mobile presence & location based marketingPriyanka Rana
Slides talk about value of mobile marketing , various tools and technologies that support mobile marketing along with discussion of location-based marketing.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
2. What’s this about?
• Every so often we get together and share the ‘Cool Tools’ we’ve found
• This mid-2012 update is dominated by
– Data visualisation tools, because everyone loves a near-infographic
– Lots of mobile apps – social, location, coupons, and more
4. Euclid Elements
• Storefront Analytics – sensor monitors wi-fi pings from mobiles in the vicinity (wi-fi on,
doesn’t have to be connected to network) – range is typically 40-70% of all visitors.
• Offers window conversion rate, time in store, details on repeat customers, store hours
optimization...
• $200 per store per month – for a larger chain, its case by case.
5. Recorded Future
• Analytics platform, which focuses on collating data on a topic from online sources (more than
70,000) past and present and using this to give an indication of what may transpire in that field in
the future.
• May be particularly useful in the way that data is visualized
• $149 per month, for the developer/API version with real time feeds its $2500-$9000.
6. Tableau Software
• Data visualisation tool, shareable online
• Used by Google, the US sation software to manage spreadsheets, databases etc
• Easily Army, and school teachers
7. InfiniGraph
• Analytics platform, which focuses on informing you about your brand on social media – what’s
trending around your brand, but also what consumers who interact with you also interact with.
• Pricing is based on the amount of saved searches – ranging from $500-$10,000 per month.
• Also see Persona and Peek Analytics – both focus more on finding out about demographics of
your followers.
8. JotForm
• JotForm is the first web based WYSIWYG form builder (although Google docs can do similar things).
• Using JotForm, you can create forms, integrate them to your site and receive responses by email – over
40 fields available and forms can be contact based, payment based, survey based...
• 3 pricing options – free, $9.95 per month, $49.95 per month – difference is in the number of
submissions/payments allowed.
9. FlipTop
• A social profile gathering tool, which can turn email addresses into public
Facebook, Twitter and LinkedIn data, and vice versa.
• Great idea but varying results – in a trial of our twitter followers, only found 5.3% on
Facebook and 14.7% on Linkedin.
• Limitations come from multiple email addresses and access to private data.
10. Followerwonk
• Free analytics tool for twitter (for less than 1000followers – if more then have to purchase
credit).
• Tells you about number of tweets of followers, how many followers they have, account
age, location/bio word clouds.
• Also possible to compare users, search twitter bios for certain terms, and to track
relationship with followers.
11. Mapumental
• Allows data mapping in common heat
sensitive way, with variations in colour • Also have time travel maps, which
showing different percentages – the key also allow you to animate the map,
invention is the slider, which allows you seeing how data changes with
to animate the map. Price is 4/5k per time/other variables, which you
map. add. Price is £25 per map.
12. GeoIQ
• Another data mapping platform, which offers unique social media monitoring
platform - provides real time visualization and analysis of streaming social media
sources – they provide the data – cost is on a case by case basis.
• Also, real time location analytics show where and when mobile apps/vouchers are
used – users can layer in social media data, target markets and point of sales data.
13. GPS Visualiser Address
Locator
• Free online service that creates maps/profiles from GPS data, driving routes, street
addresses, or coordinates.
• Enter tabular data (comma delimited) and use it to visualise geographic data (business
locations, events, customers, geotagged photos/content, GPS drawing etc. Simply plots
them.
14. TrendsMap
• A site, which maps twitter trends onto maps, and also shows you what is
trending within a specific area.
• Also clicking on a trend in an area allows comparison of local vs. national activity
on the trend.
15. Visual.ly
• A platform for users to create and share infographic and data
visualisations – opportunity to become a partner and have visual.ly
create and promote your data.
17. PlaceCast
• Geo-Fencing tech to reach out to people when they are nearby. This is the tech that O2 use
for O2 proximity marketing, but instead of using O2’s customer data, you’d use your own.
• It’s governed by contact opt-in rules.
• Also features PlaceAd – a feature, which allows for the geo specific customization of ads
18. BeepTreat
• Neat business/customer proposition, with the customer getting a freebie and the business
getting a Facebook status update. Enabled by QR codes.
• A local crew – developed in the creative hub of Bristol, UK
• Price is per location/per month - £25 for 1 offer/1 poster, £50 for 4 offers/2 posters, £75 for
unlimited – plus greater demographic information with greater price.
19. Shopkick
• The app rewards you for simply walking into a store via an automatic check-in, which
occurs when you open the app. It works at both a deal based and rewards level – for the
latter users can collect ‘kicks’ that are redeemable at numerous large retailers.
• Primarily based in the US – total 3 million users – generated £110 million in revenue last
year for its brand partners.
20. Google Maps Business Photos
• Allows users to display pictures of the interior of your store in Google Places/Maps,
akin to Google Streetview but inside.
• Google have a ‘trusted photographer’ initiative, whereby businesses can partner
with photographers suggested by Google to take the photos.
21. Walkbase - Checked
• Automatic Android Foursquare check-in app that lets people passively check in - Each time someone checks-
in, Walkbase scans the room for Wi-Fi and other signals and uses the data to map a room.
• Could be great for stores - could push out very specific advertising when a person walks into an area within
store. The check-in data could also provide useful analytics.
• This is just a test app, which is being used to highlight walkbase API/technology, which are free for non-
profit/non funded start-ups, and then cost between $40-$60 per month.
22. CrowdBeacon
• Location based communication/advice services.
• Similar to LocalMind, ask the app a question, and then the ‘experts’ in the field in your area will
provide the answer – also it will pool results from other location based platforms e.g.
Google/Foursquare. When you sign up, you choose a category to be an ‘expert’ in.
24. n0tice
• The Guardian’s community notice board for local news and events where anyone can post.
• Advertising is available - positions are sold based on region size and duration so, as an example, if
you want to be certain of premium position on all pages displayed within a one mile radius the cost is
£1 per day.
• No cost to post small offer based ad.
25. Trover
• An app/site, which curates geo-tagged images connected to a location of your choice. Can post photos
through the app.
• Each image can also link to Google Maps, and a description of the place – could be especially useful
for clients with a strong visual presence.
26. Thrillist - London
• Not terribly interesting, but added anyway! A free daily email, which keeps you up to date with the
trendiest events in your ‘hood’ and on the web.
• Primarily US – in the UK, its only available in London – there are advertising opportunities
available, both within the emails, and also getting ‘featured’ on the site.
27. Park at My House
• Global online parking marketplace created in 2006 allowing people to rent parking
spaces and rent their unused spaces out.
• Invested in by the BMW group.
28. Loku
• US based start-up, but is a city guide, where users can
put very specific filters on what they see.
30. Shazam
• Shazam is an app, which scans music and informs you of the artist – currently has 165
million users.
• Can be used for advertising – scan campaigns and then content can be pushed to users
afterwards. Already used by several brands such as Old Navy, General
Mills, NewsCorp, Calvin Klein (in-store).
• Better than QR as users already have the app for a different purpose.
31. GuideBook
• Customized events guide on mobiles.
• Features include – a curation of social media within the app, a directory of those at the event,
interactive maps and schedules, share local relevant data e.g. restaurants nearby...
• Three different price plans per event – two you build ones ($500, $2500) and one when they
build the app ($7500).
32. Stamped
• Stamped is a mobile only network for recommending places/things.
• Despite being marketed as sharing with close friends – everyone’s profile is
actually public. Can follow recommendations of specific users.
• Everyone has a limited number of stamps – they are supposed to be only for the
very best. You can get more by earning ‘credit’ from those that trust your opinions.
33. Cheers
• Launched at the start of February 2012, its an app, which lets you salute anything
you want from people, media, and places, and share it with the world on social
media.
34. Tackable
• It is a photo sharing and challenge platform – you can set assignments that
followers can complete using the iPhone
35. Tagwhat
• Location based mobile encyclopaedia - based around the idea that you can learn more
about your surroundings than simply who has checked in/reviews – you can learn context
and history. Possible to toggle interest streams on and off.
• Content comes from Tagwhat, open sources of content, media companies and also from
Tagwhat’s self publishing platform.
• Brand channels are available.
36. Localscope
• Search aggregator app available for iPhone – when you search for/from your location, it
aggregates all geo-tagged content and general information about the area from
numerous sources including search, Yelp, and social media.
37. Aurasma
• Augmented reality app, which allows you to not only view created pieces of AR, but even create
your own for your friends to access e.g. link photos, videos or messages to a certain
location/symbol.
• Possible to subscribe to people’s channels and there are location based search functions, which
tells you what ‘auras’ are nearby.
• Currently over 3 million users and 1500 partners e.g. Both Clarks and M+S just launched
campaigns in February 2012.
39. Bottlenose
• Launched in December 2011 - social media
dashboard, which allows greater personalisation
of feeds – group into • Sonar presents a new more
news, opinions, videos, events. visual interpretation of content.
• Also possible to create features such as
automated responses..
40. ThinkUp
• This is a social media management tool with an open source community behind it, so expect fast-
paced feature growth and personalisation
41. Facebook ‘Likes’
• Made by Willowtree Apps and launched within the last month, this app aims to study the activity of
your Facebook friends, and also of their friends, in order to make local recommendations on the
back of these. Available on both mobile and within Facebook.
• Part of a larger movement of apps, which aim to take Facebook local.
42. Highlight
• Designed to keep you in the loop on people you may know within a close proximity to your
physical location.
• Once the app is connected to your Facebook, it begins alerting you to the presence of
other ‘Highlight’ users in your immediate vicinity, with whom you can interact.
43. Glancee
• Similar to ‘Highlight’, Glancee aims to connect you with people in your immediate vicinity that have similar
interests. There’s a ‘news’ feed, which shows you the people with the greatest amount of similarity.
• The app lets you sign in with Facebook, then it shows you people within 100 yards, or one, two, or ten miles
who have things in common – you can then message/call them.
• Glancee suggest that it could be particularly useful for events, and that analytics could let you see what
connections your consumers were making.
44. INTRO
• Location based social introduction app focused on business – sign in with
Linkedin.
• Runs in background, alerting you to people you may want to meet through
job/industry.
• Connect to FB/Twitter so you can see possible connections.
• Can also virtually travel to another area to meet people.
45. CardFlick
• Create virtual business cards on mobile and ‘flick’ to nearby users – no real interaction
behind it though.
46. Pinterest
• No one should need an intro to this - one of the world’s fastest growing social
networks; now with 10 million monthly users.
• Create your own visual notice boards with images from across the web – also follow
other notice boards.
• Seen as an excellent way to drive web traffic
47. Uberlife
• Aims to help people organise local hangouts. A user can share where and when they
wish to hang out within their local community, and then join other hangout nearby.
• Initial bugs reported with sign up/in process.
48. Path
• Launched in November 2010, Path is still a very small social network, with just over 1 million
users, Path is designed for sharing with only close friends and family (it has a 150 friend
limit). It is only available on mobile.
• Possible to respond with any one of five core emotions: smile, frown, gasp, laugh, and love.
• Recently got into trouble by taking all iPhone contact data onto their servers.
49. Google ‘Schemer’
• New platform developed by Google to integrate with Google+.
• Designed to enable users to share and discover things to do. In other words, it allows them to
organise and take part in activities or as Google brands them, ‘schemes’.
• It is currently available only by invite.
50. Thunderclap
• The Kickstarter of Twitter
messages – get enough
people to support your
message on Thunderclap and
they’ll all tweet it out at once
• Co-ordinated Twitter trending