This document introduces the ECOPEN, an eco-friendly pen made from wood by Coco Bunch Co. It has five key features: small size, handmade, eco-friendly, affordable price, and light weight. It aims to compete against wooden and plastic pen manufacturers by offering an unbeatable advantage of being light weight and easily degradable. The target markets are college students, parents of school children, and professionals. Coco Bunch Co. plans to position the ECOPEN as a product that helps preserve the environment and write smoothly. Their promotion mix includes social media ads, magazines, newspapers, and sales promotions. Their pricing strategy is to use penetration pricing initially and increase prices over time as the brand

1. WELCOME

2. Coco Bunch co. is proud to introduce
ECOPEN

3. THE ECOPEN
“TOGETHER WE CAN DO IT”

4. PRODUCT ANALYSIS
FEATURES
1. Small Size
2. Home Made
3. Eco friendly
4. Affordable price
5. Light Weight

5. COMPETITION ANALYSIS
Direct Competitors
Wooden Pens manufacturers
Indirect Competitors:
Plastic pen manufacturers
Ex: Cello, raynolds etc….

6. LEVEL 1 ADVANTAGE
The ECOPEN offers to the customer
an unbeatable advantage in writing
as it is light weight and eco friendly
(easily degradable).
“TOGETHER WE CAN DO IT”

7. LEVEL 2 Competitive advantage
Our trade mark:
ECOPEN

8. TARGET MARKET
College students
Parents of school childrens
Professionals

9. POSITIONING
 Our product offers the ability to ensure the
sustainability of nature since the pen is fully
handmade and is eco friendly.
 Positioning Strategy- Product User: We are
company producing a product that helps
people to preserve environment and facilitate
smooth writing.
“TOGETEHER WE CAN DO IT”

10. PROMOTION MIX

11. COCO BUNCH CO
“TOGETEHER WE CAN DO IT”
ÈCOPEN

12. FACE BOOK ADS

13. News papers
Magazines

14. PUBLICITY
Fan page to reach out to our
customers through social media
Ccoc Bunch Co. facebook Fan Page
Account to Tweet on new product
updates, retail locations, and news on
the company
Coco Bunch Co.Twitter Account

15. SALES PROMOTION
For children in magazine
College level essay competition
Students
Logo Designing Competition

16. Personal selling
 Trade Show is very important to help the
industry as well as possible consumers
become aware of our company and our
innovative product eco pen.

17. PRICING STRATEGY
INTRODUCTION STAGE
Penetrating strategy (1st year)
ECO PEN PRO
 Initial Price – 5/-
GROWTH STAGE
ECOPEN CLASSIC
Maximum price – 8/-

18. BRANDING STRATEGY
Specific Brand Name- ECOPEN
ECOPEN PRO
ECOPEN CLASSIC
Brand mark for all ECOPEN

20.  Pricing Objective:
Product Quality Leader by offering an affordable
high end product that combines quality with our
price.
Pricing Strategies:
Special Event Pricing for Retailers (Back to
School Sale)
Pricing Policies:
 COCO BUNCH Co. will establish the price list and
schedule of any discounts that will be equitable
and sufficient for every member of our
distribution channel

21. DISTRIBUTION STRATEGY
Manufacturers Retailers Consumers

22. COCLUSION
In this green era of sustainable
development our product will
certainly be an instrument that
will create this earth a beautiful
place and let us work together to
achieve this.

23. THANK YOU