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Marketing Plan Final March 29
This document contains a marketing plan for a new ready-to-drink bubble tea product called "Bubble Buzz" to be launched by The Coca-Cola Company. It includes an analysis of the industry, target market, competition, and customer. A marketing strategy is proposed focusing on product design, pricing, placement, and promotional activities. The objectives are to create awareness of the new product, gain market share in the functional drinks segment, and make Coca-Cola the market leader in that segment.
![Marketing project1[1]](https://cdn.slidesharecdn.com/ss_thumbnails/marketingproject11-110607070644-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
