Sweetworxx - How to Acquire 5,000 Customers in Three Months.Bill Barrick
Sweetworxx, a Bosh automotive startup, offered a new car repair service app allowing for pick-up and delivery of your car so you don’t need to go to the repair shop. This presentation offered market sizing and tactical considerations to meet the goal of adding 5,000 customers in three months.
My Hearing Centers - Overcoming Consumer Inertia.Bill Barrick
This engagement was by Synergy Direct Response on behalf of their client My Hearing Centers. The assignment was to determine why Synergy's direct marketing response rates were only 0.10%, far lower than category average response rates. Market research revealed several underling issues which were addressed with recommendations for improvement, including positioning, product mix, geographic retail locations. Also included are target audience analysis and segmentation, key messaging, market trends and media consumption habits of target audience.
Sweetworxx - How to Acquire 5,000 Customers in Three Months.Bill Barrick
Sweetworxx, a Bosh automotive startup, offered a new car repair service app allowing for pick-up and delivery of your car so you don’t need to go to the repair shop. This presentation offered market sizing and tactical considerations to meet the goal of adding 5,000 customers in three months.
My Hearing Centers - Overcoming Consumer Inertia.Bill Barrick
This engagement was by Synergy Direct Response on behalf of their client My Hearing Centers. The assignment was to determine why Synergy's direct marketing response rates were only 0.10%, far lower than category average response rates. Market research revealed several underling issues which were addressed with recommendations for improvement, including positioning, product mix, geographic retail locations. Also included are target audience analysis and segmentation, key messaging, market trends and media consumption habits of target audience.
Benchmark research to discover and understand Distributor opinions, attitudes and purchasing of O-ring products and specifications. Findings include brand awareness and perceptions, competitive analysis, gap analysis, key buying criteria, media consumption habits of the target audience.
Building your business with distributorsTradeInsight
The document provides information on working with distributors to build a business, including deciding whether to use distributors, how many distributors are needed, pricing and margins, marketing programs distributors offer, and an overview of several representative natural food distributors. Key details covered include distributor roles, factors in choosing distributors, information needed for distributor presentations, and common issues that arise in distributor relationships.
In December 2011, Channel Marketing Group solicited distributors in the construction
and industrial trades to ascertain which marketing tools they utilize and how effective
these tools are for them. Almost 200 companies responded. This report details the
findings.
This document discusses a model for cross-cultural coaching that focuses on curiosity, cultivation, and collaboration. The model emphasizes developing curiosity about other cultures to better understand different perspectives. It also stresses cultivating understanding and trust through open-minded engagement. Finally, the model promotes collaboration by finding common ground and working together across cultural differences.
This document outlines 10 ways to build the business of your dreams, as presented at a lifetime distributors conference. The 10 ways are: 1) Be specific about goals, 2) Become an inspired communicator, 3) Always try to improve, 4) Understand empathy, 5) Beware of complacency, 6) Look locally for more business opportunities, 7) Maintain a balanced life, 8) Canvass for potential customers, 9) Invest in skills development, and 10) Be bold and memorable. The document encourages businesses to take action to grow rather than rely on ineffective past strategies.
Based on current market research findings, a strategic brand development initiative addressed several brand issues, including brand awareness, brand perceptions, competitive strengths and weaknesses, brand positioning, key messaging and target media consumption habits.
This document provides an orientation for new distributors of Alliance in Motion Global, Inc. It discusses why AIMGlobal is a good opportunity, the requirements to become a distributor, and how the business model works. It emphasizes building a network through training and teaches skills like making a prospect list, inviting people, and handling objections. The overall message is that through commitment, skills development and helping others, distributors can achieve success and financial freedom.