The document discusses Oracle's Lead to Order Integration Pack which integrates Oracle CRM On Demand and Oracle E-Business Suite. It allows for a seamless, near real-time integration of customer and product data between the front and back office applications. It supports the end-to-end lead to order process with opportunities, quotes, and orders. The integration pack provides benefits such as improved customer satisfaction, faster deal closing, and extending existing Oracle E-Business Suite investments. It delivers a true end-to-end business process and integrated user experience with a 360 degree view of the customer.

1. Drive Front and Back Office Productivity Oracle Lead to Order Integration Pack for Oracle CRM On Demand and Oracle E-Business Suite

2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

4. Oracle Lead to Order Integration Pack

5. Our Customers

6. Q & A 3

7. Today’s Business Challenges

8. McKinsey’s Findings “Investments in technology-enabled business processes can deliver up to ten times the impact of traditional IT cost reduction efforts.*” “Simplistic cuts, applied across the board, may endanger critical business priorities from sales support to customer service.” * SOURCE: “Managing IT in a downturn: Beyond cost cutting,” James Kaplan and Johnson Sikes, The McKinsey Quarterly, September 2008.

10. Easy to use

11. Driven and managed by business users

12. Predictable costs

14. Industry consolidation

15. Increased business complexity

16. Greater customer and partner demands

17. Increased compliance pressures

18. Heterogeneity is here to stay

19. Number of systems and moving parts increasing

20. Acquisitions, restructuring, consolidation becoming the norm

22. Lack of Collaboration

23. Inconsistent Inefficient Business ProcessesOracle CRM On Demand Oracle CRM On Demand Oracle EBS JD Edwards Other Other Oracle CRM On Demand Greater business agility Streamlined business operations

24. Inconsistent and incomplete customer data Lack of an integrated view of the customer Reduced global reporting and sales effectiveness Lower user productivity Limited business flexibility Poor Integration Capabilities Impact Business and Customer Success

26. Focus on cross functional processes

27. Ensure ability to adapt to customer needs

28. Sustainable and extensible integrationsBetter access to customer information Improving business agility and performance

30. Oracle Lead to Order Integration Pack

31. Our Customers

32. Q & A 10

34. Orchestrated flows deliver end to end visibility across your enterprise applications

35. Common object model and extension framework enable upgrades

36. Productized integrations reduce maintenance costs

38. Seamless, near real-time Customer and Product Data Integration

39. Single View of Customer across the front and back office - Customer 360 Degree View

40. Supports the end-to-end Lead-to-Order flow with Opportunity to Quote / Order business process execution

41. CRM On Demand Mobile/Offline Integration Support

42. Integrates Oracle CRM On Demand and Oracle E-Business Suite 11.5.10, R12.1.1

43. Oracle Universal Installer for installation of Middle Tier componentsOpportunity to Quote/Order Bi-directional Data Integration: Accounts Contacts Products (1-way sync EBS to OD)

45. Close deals faster with complete opportunity to quote & order processing

46. Deliver CRM as you need it, when you need it, while maintaining single view of the customer

47. Extend existing investments in Oracle E-Business Suite

48. Save time and reduce business risk and cost with productized integrationAccounts Contacts Products Quotes Orders

49. A Comprehensive IntegrationThe Business Value of Prebuilt Integration Advanced Process Streamlined and Seamless Lead-to-Order Process Middleware Vendors Can UI Complete a flow in CRMOD without going elsewhere 3rd-Party Customization Oracle AIA Data CRMOD data is consistent andup to date with other applications Typical Vendors Basic

50. Siebel CRMOD JD Edwards Oracle EBS A Comprehensive IntegrationDelivers True End-to-End Process Support Integrated User Experience and 360 Degree View of Customer Streamlined Front-to-Back Office Business Process Convert Lead to Opportunity Create Quote Create Lead Create Order Lead to Order Integration Pack for Oracle CRM On Demand Oracle EBS Oracle Application Integration Architecture Other

52. Oracle Lead to Order Integration Pack

53. Our Customers

54. Q & A 16

55. Oracle CRM On Demand Customer Breadth

56. Oracle CRM On Demand | EBS Integration Customers

58. Lower TCO

59. Designed for Fusion Apps compatibility

60. Reusability

61. AIA Centers of Excellence

62. AIA Partner Co-development

63. ISV Plug ability Model

64. Loose coupling of apps through SOA

65. Focus on configurations not rebuilds

66. Successfully deployed in complex, high-volume environments

67. Best practices

68. Prescriptive methodology

70. Improved efficiency and visibility by integrating Oracle CRM On Demand and Oracle EBS

72. Collect and disseminate information quickly and securely to demanding customers

73. Reduce customer response times

74. Provide sales reps with visibility into service information and vice versaReal Value

76. Better data quality, one view of customers & orders

77. Improved forecast accuracy and sales productivity

79. Low user adoption of previous CRM system

80. Sales lacked visibility to back-end data

81. Small IT staff, limited budget, aggressive timelineReal Value

82. Oracle’s Commitment to On Demand CRM “When we compete head-to-head with Salesforce.com we win more deals than we lose.”Larry Ellison, Chief Executive Officer “We’re doing very well in CRM On Demand…The market is becoming more sophisticated as enterprises start to deploy and scale and they’re demanding enterprise integration, scalability, and security.”Charles Phillips, President Source: Oracle Earnings Conference Call – Fiscal Q2 ‘09, Dec. 18, 2008

84. No single point of control reduces leverage

85. Inconsistent UI’s impede user adoption

86. Limited flexibility as business requirements change

87. Single vendor point of control

88. Fast to deploy/rapid ROI

89. Highly flexible for changing business requirements

90. Consistent UI increases adoption

91. 360° customer view provides reps with easy information access