The document discusses the advantages of adopting Oracle's Fusion Middleware and associated technologies, emphasizing improved integration and reduced costs for companies in various sectors. It highlights case studies demonstrating how organizations have leveraged these tools to enhance efficiency, reduce complexity, and achieve better alignment with business needs. The overall narrative focuses on the transformation capabilities of next-generation applications and streamlined processes through service-oriented architecture (SOA).

3. which house has the best plumbing?

4. which house has the best wiring?

5. which application has the best middleware?

6. which application has the best middleware?

7. shiny taps

8. designer light switches

9. if you can’t measure it…

10. Oracle Fusion Middleware More Value, Less Complexity More Flexibility, Less Cost More Choice, Less Risk Standards-Based Architecture Open

11. Image courtesy of Sandy Fleischmann the big switch

12. Technology for Transformation “ As companies adopt innovative new technologies such as SOA, the most agile among them will view the new IT platform as one of the few business features that enables their unique, strategic mix of standardization & flexibility to take root operationally.” 1970 2009 Next Gen Technologies Enable Performance Internet Enabled Globalization ERP Enabled “Enterprise” Processes Computing Enabled Task Automation

13. Benefits Smooth application upgrades Closer alignment to business requirements Flexible and agile cross application processes Reduced customisation, extension and integration effort and costs Reduced infrastructure and associated management overhead Smart Strategies for Application Ownership Challenges Deep level customisations and extensions Application bolt-ons Point to point integration Fragmented cross application processes Multiple development approaches Siloed infrastructure Application Ownership Standardisation Simplification Rationalisation

14. Next Generation Applications CRM ERP SCM CRM ERP SCM Application Integration End-to-end Process Integration Business Process Steps configured in each application Application Heterogeneity Deters Business Process Customization Application Heterogeneity is Leveraged for Business Process Customization Next Gen Architecture Difference Today Business Process configured in each application Cross App Process Examples: Order 2 Cash, Procure 2 Pay, Acquire 2 Retire, Concept 2 Cash, On-Boarding

15. Agile Business Processes Complete, Market Leading SOA & BPM Platform for Business Applications Industry Reference Model and Best Practice with Application Integration Architecture (AIA)

16. Consistency and Cost Effectiveness CUSTOMER PERSPECTIVE “ Our holistic adoption of AIA and use of the SOA Suite will provide a more consistent, cost effective, and flexible means for integration across our application portfolio.“ Manager, Business Systems and Development COMPANY OVERVIEW Australia's leading telecommunications and information services company Industry: Telecommunications Employees: 42,000 Revenue: AU$25.6 billion CHALLENGES/OPPORTUNITIES Reduce the cost and complexity of managing a disparate IT environment Reduce the workload involved in building new applications Avoid risky upgrade projects create a world of 1 click, 1 touch, 1 button, 1 screen, 1 step solutions SOLUTIONS Oracle Database 10 g Oracle E-Business Suite Oracle Complex Maintenance Repair and Overhaul Oracle Identity and Access Management Oracle SOA Suite Oracle BPEL Process Manager RESULTS AIA saves 60%+ of typical integration costs – avoids white sheet development Lowered resource costs Shortened development cycles - CRM to Customer MDM Lowered risk, cost eliminating obsolete systems with minimal disruption to the business Protected master data across platforms; maintained data consistency

17. Richer User Experience Notifications Email Discussions & Presence Documents Search Business Intelligence Apps Wiki / Blog Social Networks Integrated, standards based, user interaction suite Custom Partner Legacy Other Apps…

18. WA DET Prepares to Roll Out Statewide Digital Learning to 800 Schools CUSTOMER PERSPECTIVE “ We wanted to go with a tier one vendor that had the skills and technology to support us. Oracle’s functional capabilities gave it an edge over its competitors.” Bevan Doyle, CIO COMPANY OVERVIEW Administers 800 schools across mainland Western Australia and the Christmas and Cocos Islands Industry: Public Sector Employees: 30,000 Revenue: Not disclosed CHALLENGES/OPPORTUNITIES Increase education options and reduce the disparity between remote areas and metropolitan Perth Enhance the efficiency and cost-effectiveness of internal systems Install software and solutions to support a comprehensive e-learning strategy and internal re-engineering programs SOLUTIONS Oracle Database 10 g Oracle Real Application Clusters 10 g Oracle Application Server Oracle Fusion Middleware Oracle Collaboration Suite Oracle Portal Oracle Financials PeopleSoft Enterprise Human Capital Management RESULTS Ensured students and teachers could access the latest learning and professional development materials Delivered a robust, flexible, scalable environment to support demand from a large, highly distributed organization Reduce incorrect payments to A$50,000 in an annual budget of $A3.5 billion

19. Consolidated Master Data and Real Time Integration Oracle MDM Oracle MDM - Fusion upgrade maps Oracle MDM - Fusion Edition Custom Partner Legacy Other Apps…

20. Yarra Valley Water CUSTOMER PERSPECTIVE “ Providing an integration point to our other business-critical systems will allow us to reduce duplication and waste generated by multiple references to the one property and/or customer.” Ramesh Subramaniam, Manager, Information Technology Architecture and Strategy COMPANY OVERVIEW provides water and sewerage services to 1.6 million people and 60,000 businesses in northern and eastern Melbourne Industry: Utilities Employees: 1ooo Revenue: US$350 million CHALLENGES/OPPORTUNITIES invest in a more flexible architecture Requirement for integrated billing, finance, asset management, and business intelligence systems SOLUTIONS Oracle Utilities Customer Care and Billing Oracle Fusion Middleware Oracle Business Intelligence Enterprise Edition Oracle SOA Suite RESULTS single, standardized view of our financials Management reports available immediately instead of a five day to three week lead time meet the service standards demanded by their customers

21. Security and Control Across Your Enterprise Certified Today Oracle E-Business Suite PeopleSoft Enterprise JD Edwards EnterpriseOne Siebel Identity Provisioning Single Sign-On

22. BAE Systems Australia Cuts Development Load With New Architecture CUSTOMER PERSPECTIVE “ Oracle’s SOA Suite is the Swiss Army knife of SOA implementation. It enabled us to deliver a flexible, cost-effective architecture to support our business.” Manager, Business Systems and Development COMPANY OVERVIEW Local arm of global defense systems supplier BAE Systems; designer, integrator, and maintainer of military systems for the Australian Defence Force Industry: Aerospace Employees: 2,600 Revenue: US$457.7 million CHALLENGES/OPPORTUNITIES Reduce the cost and complexity of managing a disparate IT environment Reduce the workload involved in building new applications Avoid risky upgrade projects SOLUTIONS Oracle Database 10 g Oracle E-Business Suite Oracle Complex Maintenance Repair and Overhaul Oracle Identity and Access Management Oracle SOA Suite Oracle BPEL Process Manager RESULTS Provided access to mission-critical legacy system to manage purchase orders Increased security and efficiency by adopting single sign-on system Maintained robust, scalable enterprise resource planning system Boosted flexibility and cost-effectiveness of building new systems May 2007

23. innovation