Oracle recommends a shared services solution utilizing its SOA suite and other products to help companies achieve several key benefits: 1. Standardizing processes across global operations and consolidating infrastructure can reduce costs by 25-30% while improving service levels. 2. Implementing a single integrated platform allows for increased process efficiency, standardized reporting, and greater agility. 3. Oracle's pre-integrated products provide out-of-the-box functionality and have been certified to work with various Oracle applications and other third party systems.

1. Oracle Recommended Solution For Shared Services Platform Ahmed Adly Senior Telecoms Technology Solutions Manager Oracle Middle East

2. BUSINESS CHALLENGE SOA Reference Architecture

3. Move to Shared Services Grow the business while controlling costs Increase customer satisfaction by improving service levels Increase levels of control Offshoring 1 2 3 4

4. Oracle’s SSC Evolution Data entry Account reconciliations Limited balance sheet scope Corporate submission Account clerks Audit support Process efficiency focus Phase 1 Phase 2 Business support Exceptions Full balance sheet and P&L Analysis & review Qualified accountants Audit lead Control focus Time Value

5. Oracle’s Shared Services Benefits Quantitative Qualitative People HC lower by 25% Lower $ per head Higher service and skill levels Separation of duties Process Increased efficiency Improved quality through self-service Standardized global processes High quality management information Greater agility to respond to change Technology Consolidated infrastructure Scalable platform Single data model Management dashboards F&A F&A costs lower by 30% Payback in 28 months Focus on the business Incorporate new businesses faster Facilitate operational reviews and audits

6. Secure executive support at the top, especially from the CEO, CFO, and CIO Think beyond G&A processes –use globalization as an opportunity to transform your entire enterprise Know your business model – understand which processes should be centralized and which should remain decentralized Move fast and stay the course Oracle’s Global Transformation Phase One: Lessons Learned

7. Oracle’s Global Transformation Key Benefits Huge financial savings Better information Better customer service Strong internal controls and easier compliance efforts Fast integration of new acquisitions – 50+ acquisitions since 2004…..and counting Source: Internal Oracle Applications customer surveys

8. The Transformation Payoff The Ability to Drive Profitable, Sustainable Growth Operating Margin % (14.4% in 1993) (40.8% in 2007) Note: Figures based on non-GAAP results. GAAP to non-GAAP reconciliations are available on the Oracle Investor Relations website at www.oracle.com/investor .

9. SOLUTION OVERVIEW SOA Reference Architecture

10. Top Performers Leverage Technology to Transform “ As companies adopt innovative new technologies such as SOA, the most agile among them will view the new IT platform as one of the few business features that enables their unique, strategic mix of standardization & flexibility to take root operationally.” 1970 2009 Next Gen Technologies Enable Performance Internet Enabled Globalization ERP Enabled “Enterprise” Processes Computing Enabled Task Automation

11. True Shared Services Architecture User Interaction Channels IVR Browsers Client UI Cell PDA Security Services Authentication Authorization Access Presentation Services eForms Worklist Monitoring Console BI Dashboarding Mashup Collaborative Services Personalization Business Services Integration Services Connectivity Messaging Mediation Routing Self Services Process Services Content Services Accounting Services Intelligence Services Orchestrate Rules Engine Sensor Services Events Engine Service Contracts Imaging DAM Archiving Search Charging Billing Analytics BAM SLA Enterprise Development Modeling Simulation Development Administration Enterprise Management

12. SOLUTION COMPONENTS SOA Reference Architecture

13. Growth & Change Challenges Any Growth Strategy changes Core Business Processes Acquisitions Corporate Consolidation New Customers & Markets Greater Cross-Functional Process Efficiency Business Processes Fragmented, Manual, Difficult to Change Fragmented Systems Manual, Error-Prone Data Entry Change integrations = “rip & replace” Integrate Processes, Monitor, Optimize Them Business Challenge Technology Challenge BUT …

14. Growth & Change - Typical Scenario MAINFRAME CRM SCM Financials Procurement

15. Oracle’s Recommendation MAINFRAME Integrated, Dynamic User Interface Cross-Application Business Process Automation CRM SCM Financials Procurement Application Services

16. Business Process Management What Technologies to Use – Oracle’s Products Model & Analyze Connect & Route Orchestrate & Transform Visualize & Optimize Manage & Govern Business Process Analyzer & Designer Enterprise Service Bus & Service Registry Generate & Capture Business Process Repository & Designer Business Process Manager (BPEL) WebCenter & Business Activity Monitoring Web Services Manager

17. Why Oracle SOA Suite? Comprehensive, Yet Integrated Includes all technology required Integrated with each other Designed for Optimization Monitor, Optimize Business Process Business Users & I/T Collaborate on Process Design Hot-Pluggable Works with Existing Systems, Middleware, & Enterprise Apps Standards-based: Precludes Customer Lock Pre-Integrated with Oracle’s Applications Siebel, PeopleSoft, JD Edwards, E-Business Suite, Retek, i-flex, Portal As well as SAP R/3, mySAP, IMS, VSAM, Tuxedo, …

18. Value for Oracle Applications Customers SOA Suite Pre-Certified & Pre-Tested with E-Business Suite: Releases 11.5.3 to 11.5.10, R12+ 10.1.3 E-Business Suite Adapter PeopleSoft: PeopleTools Releases 8.47, 8.48+ Siebel: Releases 7.4, 7.8, 8.0+ JD Edwards Enterprise One: Releases 8.95+ i-flex: FLEXCUBE Universal Banking, Revelus Available Today Pre-Defined Business Process Maps across Applications Certain Key, Pre-Packaged, Cross-Suite Business Processes, e.g. “Order-to-Cash” from Siebel to EBS Financials Vertical Applications: Retek, i-flex (additional), Portal – Certifications GA Summary 2007

19. Business Insight Challenges No Business Improvement without Actionable Intelligence Cross-selling and retention Improving utilization rates Embedded in everyone’s decision making Complexity & Consistency Business Intelligence Detached, Fragmented, Under-utilized “ Islands of intelligence” Insight underutilized by a few BI analysts Minimize TCO of Business Intelligence Infrastructure Business Challenge Technology Challenge BUT …

20. Enterprise Data Warehouse Business Intelligence – Typical Scenario Call Center Agent Business Intelligence Analyst Custom ETL CRM SCM Financials Data Marts Warehouse Manager Financial Analyst

21. BI Enterprise Edition Analytic Server Pre-Packaged Dashboards Pre-Packaged Metadata Pre-Packaged ETL Maps Pre-built DW schemas Analytic Applications, Enterprise Performance Mgmt, Daily Bus. Intelligence Oracle’s Recommendation CRM SCM Financials

22. Business Insight What Technologies to Use – Oracle’s Products Analytic Server Answers & Dashboards Data Integrator (Heterogeneous ETL) Business Intelligence Publisher Delivers & Mobile Analytics Analytic Workflow & Real Time Decisions Model Information Query & Analyze Report & Publish Monitor & Alert Optimize via Actions Integrate Data Master & Manage Data Oracle Data Hubs

23. Why Oracle BI Enterprise Edition? Comprehensive, Integrated BI Infrastructure Addresses all BI needs (dashboard, query, alert, reporting,…) Take action via BPEL process flows Pre-Built Analytic Applications Unprecedented “Time-to-Value” Designed for broad, pervasive use Intuitive, fully web-based dashboards Common Analytic Server across information silos Hot-Pluggable Intelligence seamlessly spanning multiple data sources Leverages existing investments: Data Access, ETL, Security

24. Value for Oracle Applications Customers Cross-Apps Analytic Applications Pre-Certified & Pre-Tested E-Business Suite (11i, R12): Order Mgmt., Supply Chain, FINS, HR PeopleSoft (8.4, 8.8, 8.9, 9.0): Financials, HCM (Q1 2007) Siebel (6.3+): Sales, Service, Marketing, Order Mgmt., CPG, Pharma SAP (4.6c, 4.7, mySAP 5.0): Order Mgmt., Supply Chain, Financials Oracle Daily Business Intelligence & PeopleSoft EPM Certified on Oracle Business Intelligence 10gR3 Unified Operational Reporting Technology Built on Oracle BI Publisher 10gR3 across all Applications

25. Compliance & Risk Mgmt. Challenges Increased Regulatory Compliance Frequent “who has access to what” audits “ Keep the bad guys out” Manage Security with Operational Efficiency SSO with one password Inherent Risk & Loss of User Productivity Too many and unsecured passwords Manual user on-/off-boarding Minimize Security Administration Costs Exploding helpdesk costs Manual attestation processes Business Challenge Technology Challenge BUT …

26. Email Pwd 1 Pwd 3 Pwd 2 Reset Pwd HR Admin Facilities Manager Approving Manager Approving Manager IT Admin IS Admin manual entry manual entry manual entry email helpdesk ticket helpdesk ticket Enterprise Security – Typical Scenario CRM HR

27. Email HR Admin Facilities Manager Oracle’s Recommendation HR CRM

28. Audit & Track Compliance Enable Web Single Sign-On Provision & Manage Entitlements Define Enterprise Roles Create User Identities Enable Desktop Single Sign-On LDAP Directory, Virtual Directory, & Identity Manager LDAP Directory, Virtual Directory, Certificate Authority Identity Manager, Delegated Administration Services Access Manager, Identity Federation Enterprise Single Sign-On Attestation & Compliance Manager Identity Management What Technologies to Use – Oracle’s Products

29. Why Oracle IdM Suite? Complete, Unified Security Solution Across Identity Mgmt., Data Privacy and Compliance Includes Enterprise SSO, Web Services Mgr. Federation, Virtual Directory Identity Audit and Compliance Solution Enable Compliance to SOX, GLB, HIPAA, J-SOX,… Comprehensive audit data, attestation of entitlements Designed for Manageability Actively manage IdM service levels with Oracle Enterprise Mgr Hot-Pluggable Works across Apps, web servers, application servers, portals, databases, and other existing IT systems Standards-based: SAML, Liberty, WS-Sec, SPML, XACML, LDAP

30. Value for Oracle Applications Customers OAM/SSO Pre-Certified & Pre-Tested E-Business Suite : OAM certified (11i+), SSO via OID (11i+) PeopleSoft : OAM certified (PeopleTools 8.45+), SSO via OID (PeopleTools 8.47+) Siebel : OAM certified (7.8.2+), SSO via OID (7.8+) SAP : OAM certified (4.6+) OAM/SSO works in heterog. environment, e.g. MSFT Active Directory Provisioning Connectors Pre-Certified & Pre-Tested E-Business Suite : OIM connector (11.5+) PeopleSoft : OIM connector (8.4+) Siebel : OIM connector (7.5.3+) JDE : OIM connector (8.9x+) SAP : OIM connector (R/3 4.6c+)

31. User Interaction Typical Scenario Call Center Agent SCM Biz Intelligence Content Mgmt. CRM Financials

32. Oracle’s Recommendation Create Enterprise Portal using Oracle WebCenter Call Center Agent Map “Mash Up” Integrate Apps, Content, Desktop 500 units 20 units Share via Web 2.0 Communities SCM Biz Intelligence Content Mgmt. CRM Financials

33. User Interaction Create Enterprise Portal Integrate Applications Share via Web 2.0 Communities Integrate Desktop & Office Make Accessible Multi-Channel Integrate Content

34. Oracle WebCenter Create Enterprise Portal Content Stores Web Sites Apps & Services Bus. Process BI & BAM Personalization Services Single Sign On Enterprise Search Portlet Services Content Management JSR-168 WSRP JSR-170 Oracle Enterprise Portal

35. Oracle ECM Suite Integrate Content with Applications Records and Retention Management Multi-site Web Content Management Digital Asset Management Content Repository Services Content Services Security, Workflow, Search, Metadata Integrate Content JSR-170 ERP Imaging and Process Automation Information Rights Management

36. Oracle Portlet Framework Integrate Enterprise Applications JSR-168, WSRP WSRP (Portlets) SAP iViews Web Clipping Adapters Custom Applications Mainframe Integrate Applications

37. Oracle Desktop Framework Integrate Desktop & Office MSFT Outlook MSFT InfoPath MSFT Word MSFT Excel MSFT.NET Proxy

38. Oracle Web 2.0 Services Bring Web 2.0 to Enterprise Wikis Wikis Discussions Discussion Forums BLOGS & RSS Blogs & RSS Collaboration Mashups JSR-227

39. Oracle Communication & Mobility Server Make Accessible Multi-Channel Oracle Communication & Mobility Server Connected Devices VoIP (Fixed & Mobile) Mobile Messaging Mobile Applications

40. Oracle Applications Now certified with Oracle WebCenter Suite Now Available – Enterprise Portal E-Business Suite: DBI (11i, 12.0) PeopleSoft: Certified 8.45+, 9.0; also PeopleSoft Portal Siebel CRM: Certified 7.8.2+; also 8.0 Siebel Analytics: 7.8+, 10gR3 Imaging & Process Management E-Business Suite: 11.5+, includes 12.0 PeopleSoft: Certified 8.4+; also 9.0 JD Edwards Enterprise: Certified 8.9x+ JD Edwards World: A 9.1 Desktop Integrations Microsoft Office 2000, 2003, 2005

41. SOLUTION STRATEGY SOA Reference Architecture

42. Oracle Strategy More Value Less Complexity More Flexibility Less Cost More Choice Less Risk Comprehensive Portfolio Standards-Based Architecture Designed to Work Together Complete Open Integrated World Class Implementations Proven Solid Track Record

43. Oracle Fusion Middleware Integrated Standards-Based Application Infrastructure Development Tools Enterprise Management Identity Management User Interaction Business Intelligence Content Management SOA & Process Management Application Server Grid Infrastructure

44. Unrivaled Leadership in Open Standards BPEL RBAC

45. Integrating Your Enterprise Integrated business processes Integrated user experience Integrated business intelligence Integrated Security

46. Case Study – Vodafone Egypt Enhanced employee service time from 3 days average to 4 hours (in some processes like VISA and IMMIGRATION requests) Increased Employee satisfaction due to smoothness of process and streamlined operation flow Reduced administration overhead for supporting functions and managers BUSINESS CHALLENGE Huge number of hectic manual internal business processes Processes span across multiple supporting systems ( HR, Financials, Reporting, procurement, inventory, AD, …etc) RESULTS ORACLE SOLUTION Oracle Business Process Manager to orchestrate an automated business process. eProcess initiative to reach Vodafone paperless environment Leading communication service provider in Egypt since 1998 Vodafone Egypt now boasts a team of more than 3000 employees Serving more than 15+ million customers . CUSTOMER PROFILE

47. Case Study – BT Huge resources savings Agility in responding to business requirements Reduced administration overhead for supporting functions and managers BUSINESS CHALLENGE Large number of desperate systems Heterogeneous technologies used from java, .Net to java script RESULTS ORACLE SOLUTION Centralized Oracle Suite with Service Enabled interface Building a re-usable set of components to ease extension of backend applications World-leading communications solutions and services provider BT Group plc operates in 170 countries through its BT Global Services, Openreach, BT Retail, and BT Wholesale lines of business. CUSTOMER PROFILE

48. Case Study – Cadec Telecom SOA to power SaaS offering Cadec is Leading provider of Mobile Information Solutions for the transportation industry. Cadec has used Oracle software as the foundation of its, newly launched software-as-a-service-based (SaaS) PowerVue fleet tracking system. New offering is built on Oracle Database and Oracle Fusion Middleware running on Linux with a .NET-based front end. Oracle Business Intelligence Discoverer, Single Sign-On, Oracle Internet Directory, and Oracle SOA Suite enable secure user provisioning and comprehensive, role-based reporting capabilities on an open platform. Using the Oracle-powered SOA, Cadec can quickly and easily make updates to individual services within PowerVue with minimal risk and impact on the backend. Oracle’s platform enables Cadec to provide customers with a standards- based system that facilitates integration of third-party applications into the PowerVue system, thereby extending the value Cadec can bring to its customers.

49. Case Study – Cellular South Streamlined e-Business Suite Integration using Oracle SOA Suite Cellular South is one of the United State’s largest privately held wireless companies, headquartered in Jackson, Mississippi. Recently deployed Oracle e-Business Suite to keep pace with growing business. It needed to integrate e-Business Suite with disparate legacy systems and, moreover, the company needed a tool for near-real time data integration between these legacy systems and the e- Business Suite. They chose Oracle SOA Suite to perform this integration. ESB is used to import data when only transformations and data conversion in a near real time frequency was required. BPEL is used when specific processes (like the use of timers) were involved in the equation. Code that is easier to maintain because only one tool was used (JDeveloper) for ESB and BPEL services. Final SOA solution delivers a highly available environment that draws in data from Oracle and non-Oracle databases including SQL Server, legacy applications, file adapters, web services and plain files, transferring data between the company’s billing, inventory, payroll, and point of sales systems and the Oracle modules General Ledger, Purchasing, and Inventory.

50. Case Study – China Mobile SOA Suite in BEA and Legacy Apps Environment China Mobile is the largest mobile phone operator in China. It is the world's largest mobile phone operator ranked by number of subscribers, with over 380 million customers. CMCC chose SOA Suite over IBM’s platform when they realized Oracle’s integration story was more powerful. They also liked Oracle’s ability to work with 3rd party applications servers and the ability to integrate their legacy applications to e-Business Suite. For this use case, SOA Suite will be used for 6 provinces. They use FMW for integrating their CMCC Management Support Systems

51. Case Study – IDT Telecom Integration using e-Business Suite Adapter IDT is an industry leader in calling card distribution, selling over 373 million cards worldwide every year, marketing cards designed to meet the needs and requirements of numerous companies, communities, and consumers. Additionally, the company provides wholesale “carrier” services to other phone companies. IDT also markets a flat rate long distance plan available in the U.S., and offers a local/long distance bundled phone service in several states and the UK. Utilizing agreements with top- tier carriers like Cable & Wireless, IDT continues to focus on routing telecom traffic to niche markets such as South America, the Caribbean, and the Far East. With global switching facilities and fiber optic network, IDT is international in scope, providing over 20 billion annual telecom minutes of use. IDT has implemented Oracle e-Business Suite and leverages Oracle BPEL Process Manager together with the e- Business Suite Adapter for a standards-based integration infrastructure.

52. Case Study – Rogers Communications e-Business Suite Integration via BPEL PM Rogers Communications Inc. is a diversified Canadian communications and media company. Its three primary businesses include Rogers Wireless, Canada's largest wireless voice and data communications services provider and the country's only carrier operating on the world standard GSM/GPRS technology platform; Rogers Cable, Canada's largest cable television provider offering cable television, high-speed Internet access and video retailing; and Rogers Media, Canada's premier collection of category leading media assets with businesses in radio, television broadcasting, televised shopping, publishing and sport entertainment. Rogers uses BPEL as a standards-based integration tool for its Oracle e-Business Suite deployment. Deloitte Consulting leads the implementation of this BPEL integration project.

53. Case Study – Shaw Communications Order Fulfillment Automation of high-end mobile products Shaw Communications Inc. is a diversified Canadian communications company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Big Pipe Inc.) and satellite direct-to-home services (through Star Choice Communications Inc.) to over three million customers. Shaw was using proprietary applications for Billing and Provisioning. Current technology (VAX/VMS) was not able to scale to changing market dynamics in Telco. As each functional unit procured diverse applications, Shaw realized the importance of a modular platform that glues departmental applications and provides a consistent delivery platform for changing customer needs. Using Oracle SOA, Shaw has embarked upon a 5 year IT project TNG (The Next Generation) to build a agile platform for Telco service provisioning - provision Cable, Internet,VoIP, online gaming and numerous new services. Shaw use BPEL for provisioning and integration, and OWSM for security and management of its new SOA infrastructure.

54. SUMMARY SOA Reference Architecture

55. Get on the Path to the Future Your Value-Driven Action Plan Your Next Steps Complete More Value, Less Complexity Complete your portfolio with Oracle Applications Better business practices with minimal to no disruption to your existing enterprise investments Open More Choice, Less Risk Use Fusion Middleware as your standards-based business platform Expand innovation and business processes improvement Integrated More Flexibility, Less Cost Integrate your enterprise with Oracle AIA, BI & WebCenter Maximize efficiency and competitive advantage by keeping systems up-to-date Your Results Oracle Applications