Ebriks Infotech Internet marketing company India spent 2003-2007 at eBay, in part focused on user acquisition and SEO. It is basics of SEO remain the same… and SEO is arguably more important today. for more info visit our site http://www.ebriks.com/
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
Simple steps you can use to improve your company website's SEO, including how blogging and social media can improve your search engine rank. A beginner's guide to understanding SEO.
Control What You Can Control in WordPress. On Page SEO FTW!Mike Zielonka
Listen, we all know that SEO is a bottomless pit. The factors of what impacts a page's SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it's very hard to control every single factor. BUT there are two things you can control: Developing Quality Content and On Page SEO. I can't commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code.
During this interactive talk we'll cover:
* Natural Keyword Rich Content
* Open Graph Tags
* Title Text
* SEO Friendly URLs
* Why the Meta Description still matters
* Meta Keywords are useless but can be useful
* Semantic Markup & heading tags
* Microdata, Microformats, RDFa & Rich Snippets
* Googlent + Authorship
* Canonical URL
* Anchor text & Title Text for Links
* Alt Text, Title Text & file naming
* How to use nofollow and noindex
* XML Sitemaps
* Why comments are gold
* Social Authority
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
This presentation was also presented to Time Inc. outlining the factors that go into executing a successful search marketing campaign. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Social Media Copywriting Best PracticesAndrew Zarick
A presentation given by The JAR Group providing copywriting best practices for online content editors. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
Simple steps you can use to improve your company website's SEO, including how blogging and social media can improve your search engine rank. A beginner's guide to understanding SEO.
Control What You Can Control in WordPress. On Page SEO FTW!Mike Zielonka
Listen, we all know that SEO is a bottomless pit. The factors of what impacts a page's SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it's very hard to control every single factor. BUT there are two things you can control: Developing Quality Content and On Page SEO. I can't commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code.
During this interactive talk we'll cover:
* Natural Keyword Rich Content
* Open Graph Tags
* Title Text
* SEO Friendly URLs
* Why the Meta Description still matters
* Meta Keywords are useless but can be useful
* Semantic Markup & heading tags
* Microdata, Microformats, RDFa & Rich Snippets
* Googlent + Authorship
* Canonical URL
* Anchor text & Title Text for Links
* Alt Text, Title Text & file naming
* How to use nofollow and noindex
* XML Sitemaps
* Why comments are gold
* Social Authority
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
This presentation was also presented to Time Inc. outlining the factors that go into executing a successful search marketing campaign. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Social Media Copywriting Best PracticesAndrew Zarick
A presentation given by The JAR Group providing copywriting best practices for online content editors. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
Hi all my name is srinivas.am presenting a small ppt about digital marketing course.
if you want to learn digital marketing contact me:
http://easysolutionsearch.blogspot.com
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Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
SEO is the process to boost the organic ranking of a website for the relevant set of terms. SEO process has two major parts includes: On-Page SEO and Off-Page SEO. On-Page SEO is the most critical part of the SEO process as it needs lots of things in consideration.
Here, we have listed some of the important On-Page SEO guidelines which are important for achieving top search engine rankings.
To know more, visit us at: http://www.brwcinfotech.com/seo.php
In the digital age, where nearly every consumer's journey starts with a search engine, understanding and harnessing the power of SEO is essential for businesses and website owners. Our PowerPoint presentation, "Mastering SEO: Boosting Your Online Presence," is designed to provide a comprehensive overview of search engine optimization and equip you with the knowledge and strategies needed to enhance your online visibility and drive organic traffic.
For More information please visit this website : https://digitalpundit.in/
Seo Training For Beginners By Sandeep DubeySandeep Dubey
Do you want to learn SEO ste by step? Open the document here and know more about On Page SEO, Off page SEO, Technical SEO, Content Optimization, Sitemap and many more things.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
4. Intro
- I spent 2003-2007 at eBay, in part focused on
user acquisition and SEO
- While the web has evolved, the basics of SEO
remain the same… and SEO is arguably more
important today:
- Google is dominant search engine, and
- Paid acquisition gets more expensive by the day
5. How it works: basic overview.
Google’s three steps:
1. Google must first FIND your content.
2. After CRAWLING your site, they INDEX the pages.
3. And ultimately RANK them within the greater index.
3.
Ranking
2.
Indexing
1.
Crawling
7. 1. Content is King.
Google’s goal is to match each search query
with the best, unique content.
That can come from any site / author.
(obviously NYT.com has advantage over ryanspoon.com)
But: the best content wins in the long term.
It’s that simple :)
8. 1. Content is King.
Search “Nike Air Max 95”
Nicekicks.com #1, #2. Nike.com #3, #4.
Why? Better content.
10. 2. Keyword Portfolio.
What queries do you want to target? Considerations:
- How realistic & relevant is the query?
- Will target customers search it?
- Is there enough volume for that query?
- Is it already too competitive?
- Who is the competition: big brands?
Once you target queries, build a corresponding
keyword portfolio.
11. 2. Keyword Portfolio.
A great way to build the right keyword portfolio:
1. Use Google’s Traffic estimator
2. Then analyze results for those queries
12. 3. Findability.
Content is King….
But Google has to be able to find it!
Best practices:
- Link to content from high ranking / traffic pages
- Feature mix of popular, recent & ‘random’ content
- Create topical hubs, guides, and lists
- Leverage header, footer and/or sidebars
- Update robots.txt (overview coming, #4)
- Create Google Sitemap (overview coming, #11)
13. 3. Example: Yelp
Best of lists:
best content,
continuously
refreshes,
easy to
navigate.
Homepage
content
includes:
popular
and new
places.
Content &
categories
refresh.
Top locations
linked right
from the top.
“More” links
to sitemap.
Category list:
each link goes
to topical
hubpages.
14. 3. Example: Wordpress.com
Content mix: popular, new
and changing variety.
Each tile features specific
blog post and blogger.
Each linked respectively.
Links to topic pages
(“posts about Cars”). This
goes to a topical
homepage.
15. 4. Accessibility.
- Not all content should be accessible to search engines.
- Robots.txt files declare what should / shouldn’t be crawled.
- Note: it’s a public file. Anyone can see what sections you ‘hide’.
Learn more:
- About: http://www.robotstxt.org/robotstxt.html
- Robots.txt checker: http://www.robotstxt.org/checker.html
16. 5. URL Structure.
URLs are as important as the text!
Should be descriptive and reflect the content.
Good Bad
17. 5. URL Structure: Tips
- Use keywords - not encoding!
- For needed encoding, minimize and move towards end
- URL keywords should reflect content & headers
- shorter URLs put more weight on keywords (“pitchdeck”)
- URLs that are too long appear spammy & dilute keywords
18. 6. Page Titles & Headers.
Similar strategy to URL structure:
1. Remember your query goal / keyword mix
2. URL + Page Title + Header should be related
3. Short and crisp > long and descriptive
extra words are dilutive!
4. Headers should read like a newspaper:
- most important (H1) go atop
- declines left-to-right and top to bottom
20. 7. Meta Tags.
- Less important than URLs, Titles and Headers…
- But meta tags are easy, small wins and can impact
conversions by improving search result content:
Notice the search
title & description
are same as meta
tag. OPTIMIZED by
Amazon.
21. 8. Anchor Tags.
Anchor Tags are important for two reasons:
1. They’re hyperlinks so they improve findability
2. They give context to links
The same keyword targeting / optimization should apply
to anchor tags as it does to URL, Title, Headers, Metas.
22. 9. Google Sitemaps
Google Sitemaps are automated feeds that alert
Google of new, updated content.
Particularly useful for:
- large amounts of content (i.e. Yelp locations)
- dynamic content (i.e. eBay listing pages)
- tough-to-crawl sites (i.e. search driven, lots of AJAX)
Improves findablity and crawling.
…but does not affect rankings.
23. 10. Indexing Images
Images are integrated into core
search & in Google Images
Use Alt Tags to optimize images for
surrounding target keyword(s)…
and to provide another route to
accessing that demand:
<img src=”URL.gif” alt=”shawn
marion” title=”shawn marion dallas
mavericks”/>
24. 11. Blogging (Wordpress)
Blogging is a tremendously powerful. And under-utilized.
Wordpress is a great tool for SEO, traffic acquisition.
Tips:
- install All in One SEO Pack Plugin
- make sure site “visibility” & “pingomatic” are on
- Optimize URL permalinks (per step #5!)
25. 11. Blogging (continued)
Other tips:
Write about what’s
currently being searched
(Google Hot Trends is a great tool)
Distribute & spread
Submitting to Twitter, Facebook
(public), Reddit, etc helps with
findability.
Having other sites cover & link is
better!
28. 12. Adopt New Media, New Formats
Search results pages continue to change.
Google wants the most relevant and current
content & formats.
It’s your advantage to be a first-mover and to
adopt new platforms & formats:
- Social: Twitter, Facebook, Google+, etc
- Local: Yelp, Google Places, etc
- Images & media: ie YouTube
29. 12. New Media (Example)
From images
to videos to
blogs to
location –
each format
is a chance
to optimize
and drive
traffic.
30. 13. Track, Track, Track.
Look at the data to determine what’s working & what to target:
- Referring queries
- Rankings for those keywords
- Your competitors rankings
- Related keywords, queries
- Breakdown by source / search engine
Tools: Google Analytics, KISSmetrics, SEOmoz, Seobook
31. 14. Bounce Rate.
Remember:
Traffic from search is usually a first time visit.
You must also optimize for retention, conversion.
The landing page must be descriptive, welcoming
and actionable.
SEO is top of the funnel.
Reducing bounce means increasing conversion.