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What The F
            uture

Of   Advertisi
              ng ?
What The F
            uture

Of   Advertisi
              ng ?
1950
       Population   needs   to   consume

               Demand > offers
1950
       Population   needs   to   consume

               Demand > offers
1970
                demand = offer

       Choice   between   2 or 3 brands

        Consumer likes advertising
1970
                demand = offer

       Choice   between   2 or 3 brands

        Consumer likes advertising
1980
              Consumer begin to change

               No more brand   loyalty

       Consumers want something new / Creative
1980
              Consumer begin to change

               No more brand   loyalty

       Consumers want something new / Creative
1990
           Consumer is     difficult to convince
             many offers & many advertising


              Radio, newspapers, billboard, TV
          Every    media    are   colonialized

The    Market is   saturated
1990

golden age
Of advertising




  The   Market is   saturated
2000
       Marketers       Create the   Customer
                                    Relationship
                                    Managament
       Internet born

       But a new way of life is born               too
Too much advertising,
In	
  2010:	
  
      A Guardian survey      shows:
  86% of the population switch channel
          when it s advertising.



       Vandsken    survey shows:
A growth of 100%    of advertising budget
     Will impact by 2% the sales.
Take one person
This person talk With other persons
diff erent
       is
There     per sons
grou p of
And companies did adverstising
But today
ect ed
             conn
     ea   ll
We ar
We are influent
We Share

In the future everyone will be
world-famous for 15    minutes
We Share

In the future everyone will be
world-famous for 15    minutes




    ON
We looking for

     SOMETHING Useful
     Intertainement
     Informations
     Humours
     Shock
  
Create
            a topic

VIRAL
         
            a video
            a picture
Create
            a topic

VIRAL
         
            a video
            a picture


              Which will be   shared :
                                           10
                                          100
                                      1   000
                                     10   000
                                   100    000
                                 1 000    000
                                10 000    000
VIRAL
Community
Management

         PR 2.0
Community
Management

  Create content,   information
Community
Management

 & Share it
 Via social   network
Community
Management

 & Share it
 Via social   network
Guerilla
Marketing
Guerilla
Marketing




            Tampon	
  Buzz	
  
Product
placement
 Currently


       Clips
       Reality Show
       Interview
       Novel
       Video Games
Product
placement   The future
Product
placement     The future

                       is Limited




    TV stations lobbying
Consumer
Use to be
Only
A consumer
But Today
Consumer is

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