The document outlines 10 internet trends for 2013, with a focus on big data, conversion attribution, the importance of design, mobile-first approaches, and the rise of earned media over bought media. Marketers are encouraged to take a holistic view of customer journeys across channels and touchpoints, utilize intelligent design principles, and invest in high-quality content and analytics to better understand and target customers.
Introduction to Ad.ly, the in-stream advertising platform, including it's recent expansion into Facebook. The presentation also covers Ad.ly for Apps & Sites, the company's new API to help app developers and entrepreneurs monetize the stream and support their operations.
Talk given at Measurement.ie on 13 Feb 2013. What makes social media so different, so special? Ultimately, I argue, it all shares per view and clicks per share.
Decline Of The Destination Web, The Rise Of The Social WebAdNerds
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.
Introduction to Ad.ly, the in-stream advertising platform, including it's recent expansion into Facebook. The presentation also covers Ad.ly for Apps & Sites, the company's new API to help app developers and entrepreneurs monetize the stream and support their operations.
Talk given at Measurement.ie on 13 Feb 2013. What makes social media so different, so special? Ultimately, I argue, it all shares per view and clicks per share.
Decline Of The Destination Web, The Rise Of The Social WebAdNerds
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
Marketing Day 2012: the new media mix: the new rules of marketing & media pla...Bisnode Belgium
Marketing communications and media planning have been fundamentally altered by the explosive growth of digital media and mobile technologies. Although traditional channels like email and print media are not going away anytime soon, consumers increasingly demand that companies also interact with them on social networks, via tablets and mobile devices, and in ways that were not
possible just a few years ago.
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
What’s Next For E-mail, Mobile and Social Media (2011)Bryan Huber
How to complement your internet marketing strategy by looking at what’s next in e-mail, mobile and social media. Looks at the current state of these channels and how future trends could effect your approach.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
Marketing Day 2012: the new media mix: the new rules of marketing & media pla...Bisnode Belgium
Marketing communications and media planning have been fundamentally altered by the explosive growth of digital media and mobile technologies. Although traditional channels like email and print media are not going away anytime soon, consumers increasingly demand that companies also interact with them on social networks, via tablets and mobile devices, and in ways that were not
possible just a few years ago.
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
What’s Next For E-mail, Mobile and Social Media (2011)Bryan Huber
How to complement your internet marketing strategy by looking at what’s next in e-mail, mobile and social media. Looks at the current state of these channels and how future trends could effect your approach.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
In this talk the transition from the idea of the massive open online course - MOOC - to the idea of the personal learning environment is examined. In the process of this discussion it is questioned what it is to become 'one' - whether it be one course graduate, one citizen of the community, or one educated person. It's argued that (say) 'being a doctor' isn't about having remembered the right content, not about having done the right things, not even about having the right feelings, nor about having the right mental representations - being one is about growing and developing a certain way. For audio, please see http://www.downes.ca/presentation/336
7. #1 BIG DATA
The rise of the death star!
Marketeers become data geeks
8. #1 BIG DATA
SEM CRM MAIL INBOUND
Channels are often silos,
consumers go from one to the other
They have to merge to be able
to make better decisions
10. #2 CONVERSION ATTRIBUTION
What do we see?
’Attribution modeling': Marketers have been over valuing the last click.
• With all the data in place, marketers should take a more holistic approach
to what's called attribution tracking -- the process of assigning a specific
value to a marketing action that results in a conversion
• Main goal or diver is lower acquisition costs!
11.
12. #3 DESIGN IS KING
? ?
What do we see?
?
Big Pictures
?
Large Homepages ? ?
Cinemagraph
Responsive Design
20. #5 EARNED vs BOUGHT MEDIA
BOUGHT
MEDIA
Advertising,
Television, Bannering,
Radio, Sponsorship,
Paid search
21. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search communities, content,
service extension
22. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content,
Twitter, Blogs, Comments, E-mail service extension
23. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content,
Twitter, Blogs, Comments, E-mail service extension
STRANGERS FANS CONVERSION CUSTOMERS
24. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
MEDIA
WHAT WOULD YOU BELIEVE?
1. What the brand tells about the brand
2. Or what a friend tells about the brand?