Next Wave- Adaptly
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This document summarizes Adaptly's social media advertising platform. In 3 sentences: Adaptly allows reaching the 2 billion people on social media platforms by delivering ads across social networks instantly. It provides reach, impressions, frequency and other advertising metrics traditionally associated with display, paid, earned and organic social media. The document shows how Adaptly's platform can target ads based on demographics and sentiments in real-time and acquire new fans cost-effectively.
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This document discusses how to become better storytellers by recognizing signals from media data about customers. It recommends understanding customers' passions and behaviors by analyzing who they are, where they are located, and what motivates them. The key is then using this data insight to create and capitalize on compelling stories through targeted media. The summary is in 3 sentences as requested.
Why Marketers Should Think Like Movie Producers
Marketers should think like movie producers by using storytelling techniques in their work. Stories are at the heart of marketing. Following a three-act structure, building better characters, and knowing the medium are important for becoming better storytellers. Marketers should also understand what audiences want, such as access, information and entertainment. An effective strategy is taking an episodic approach where a campaign story is told over time through multiple videos and interactions, allowing for more engagement with the audience and responding to ongoing conversations.
Keynote: The New Workforce
1. The document discusses the importance of inclusion and engagement for all talent within an organization.
2. It recommends that when talent comes to work they should understand their basic responsibilities, goals, values, performance reviews, and communication from leadership.
3. People want to work at companies that offer professional development, stretch assignments, mentorship, career management, and a fair and inclusive work environment.
Follow Up to Opening Keynote on The New Workforce
The document summarizes an initiative called i'mPART that aims to promote diversity in the advertising, media, and marketing industries. It was created to raise awareness of the benefits of diversity and bring professionals together around increasing diversity. The initiative focuses on promoting, attracting, retaining, and training diverse talent. It has raised nearly $2 million to support its mission through the MEDIACTION fundraiser.
Failures in Research & Development
These bits of software, strategic thinking and experimental attitude are combined with pieces of hardware and varying skills to create and surprise. The goal is to create something innovative and valuable. A world of bits and pieces is always changing, as are we.
The Story of People & their Technology
The document discusses concepts from cognitive neuroscience including working memory, long term memory, and episodic memory. It provides diagrams of models of working memory that include components like the central executive, visuospatial sketchpad, phonological loop, and sensory buffers. It also shares a quote about how human beings have a large storage capacity for episodic memories of things we pay attention to without intending to memorize. The document promotes learning more about storyscaping techniques on the provided website.
Opening Remarks by Summit Host
This document discusses several topics related to digital marketing including automation of processes and collaboration with partners, advanced targeting and programmatic media buying, issues with ad blocking and brand safety, measurement and attribution of marketing campaigns, challenges facing marketing agencies, and the importance of talent.
The Future of Advertising in the IoT
Brian Wong, CEO of Kiip, discusses how the company is engaging consumers in "connected moments" by rewarding them for achievements and behaviors in mobile apps and through connectivity. Kiip has logged over 2 billion moments with 150 million devices globally. Wong describes how moments can be used for media, CRM/loyalty programs, and data. He provides a case study of how Campari used moments to increase brand consideration through in-app rewards. Wong envisions taking moments to the next level by better defining audiences, moments, and the value exchange between brands and consumers.
Intro: The State of Ad Tech
This document appears to be a business card for Ashley J. Swartz, the founder and CEO of Furious Corp. It lists her as a speaker at iMedia Austin 2015 and provides her name, Twitter handle, title, and email contact for Furious Corp.
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
This document discusses personally identifiable information (PII) and how the digital advertising landscape has changed in recent years. It notes that PII rules were established 15 years ago but the market is now very different, with platforms merging PII data with ad serving data and using PII for targeting. It suggests that regulating PII and connecting different data silos, including for internet of things devices, is an important issue. It concludes that advertising technology companies should reconsider how they can appropriately leverage PII given these changes.
Welcome by Summit Host
The document discusses originality and freshness in creative works. It states that originality does not mean something is completely unprecedented, but rather how familiar elements are represented or juxtaposed in a fresh way. Automation and technology should not replace human strategy and interaction, but rather be built around people in a way that enhances communication.
Closing Discussion: Designing for Disruption
The document appears to be notes from a presentation given by Ashley J. Swartz, founder and CEO of Furious Corp. The presentation discusses strategies for success in the face of industry disruption, including embracing technology to improve the customer experience rather than viewing it as a threat. Swartz advocates for progress over change, and efficiency through understanding customer needs. A mission statement is included that emphasizes Furious Corp.'s goal of enhancing lives and performance through accessible information and tools.
Creativity in a Programmatic World
The document summarizes a case study of a programmatic advertising campaign run by Anagram for OptiShot, a golf simulation company. The campaign drove a 565% increase in direct sales year-over-year and exceeded benchmarks, with a 1.5x return on ad spend. Anagram tested different creative themes, messages, and formats targeted to various audience segments, and optimized creatives and media on a monthly basis based on results.
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right Consumer at the Right Time in the Right Place
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Transparency Will Be the Straw that Breaks the Opaque Camel’s Back
Timely & Creative Marketing Requires Controlling Frequency
This document discusses leveraging people data to increase marketing effectiveness. It covers:
1) Setting a foundation by establishing guidelines, measurement frameworks, and learning agendas for programmatic marketing.
2) Developing a data strategy by defining data-driven beliefs, integrating all customer data into a central view, and running marketing programs using that unified data.
3) Activating data and cross-channel delivery by discovering audiences across partners, optimizing campaign delivery, understanding cross-channel engagement and consumer journeys, and maximizing reach.
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Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
The New World of Content Marketing: Delivering the Right Content to the Right...
The New World of Content Marketing: Delivering the Right Content to the Right...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Tran...
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Recently uploaded
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
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Everything I found interesting about the Elixir programming ecosystem in May 2024
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Project Management Semester Long Project - Acuity
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Columbus Data & Analytics Wednesdays - June 2024
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Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Recently uploaded (20)
WeTestAthens: Postman's AI & Automation Techniques
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
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Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Next Wave- Adaptly
- 1. The Easiest Way to Advertise Across the Social Web. Nikhil Sethi 408-833-5308 Nikhil@adaptly.com 1
- 2. There are ~2 BILLION+ people locked inside social ad platforms that you are not REACHING 750M 100M 200M 75M 50M 50M 20M 2 2
- 3. Social is the evolution of display Clicks, Reach, Impression, Frequency, DR GRPs Paid Earned Organic 3 3
- 4. Social is the fifth seat of advertising Social Radio TV Print Digital 4 4
- 5. Adaptly delivers instantaneous reach across social Ad Ad Variation Variation x1000 Ad Campaign Red Comedic M, 32-34 in Positive REALTIME Borders Elements California Sentiment 6 6
- 6. Yum! :) The new Arbys Three Cheese and Bacon just launched. Let’s let the world know. 13 6
- 7. Adaptly delivers instantaneous reach across social Sponsored Stories In-line Like Ads Spread your message to friends of fans Acquire fans 7
- 8. $500,000 plan results 2.7B Impressions 1mm clicks 700k fans acquired Instantaneous Reach 19 8