Understanding the dynamics between on-air television broadcasts and search engine advertising and marketing becomes critical in a cross-screen strategy. The erratic path to purchase makes it important for search marketers to understand how television drives search and how search drives television viewers. What do marketers know about how messaging, frequency, sequence drive response across TV and search? Join us as Erin Everhart, digital strategist and content marketer at Home Depot, explores the ways marketer should think about the future cross-screen media buys and strategies.
Social is more than just a buzz word – it has to be part of any display strategy. Now with Republic Project as part of the Sizmek family, we have one of the most innovative and seamless social platforms anywhere – where social and display merge.
The super social AJ Vernet hosted the evening. For the most part, our six guest speakers kept the content fresh and flowing smoothly as they gave their overview of the social space. The pace was riveting enough for everyone to stay tuned in, which sustained the interest level. In particular, a few of the CEOs (CitizenNet and Social Code) delivered some amazing content. The best part was everyone walked away with a new spin on social.
Blowing Up Revenue Through Mobile CRO - SMX Advanced 2015Bryant Garvin
It's time for marketers to take ownership of CRO. How much friction users encounter in trying to purchase your product, fill out your lead-form or get info on your products... directly affects how well your marketing performs.
Quit saying "mobile doesn't convert". That's a lie we tell ourselves because we don't know what to do to make it work.
It's easy
People
Are
Lazy!
Make it easy for them and they are more likely to do what you want them to.
Chat of the Titans at #CannesLions #OgilvyCannes Ogilvy
The leaders of WPP, Viacom and Twitter have each re-configured the media landscape more than once - and it appears from their discussion at the Cannes Debate that they're not done yet.
Social is more than just a buzz word – it has to be part of any display strategy. Now with Republic Project as part of the Sizmek family, we have one of the most innovative and seamless social platforms anywhere – where social and display merge.
The super social AJ Vernet hosted the evening. For the most part, our six guest speakers kept the content fresh and flowing smoothly as they gave their overview of the social space. The pace was riveting enough for everyone to stay tuned in, which sustained the interest level. In particular, a few of the CEOs (CitizenNet and Social Code) delivered some amazing content. The best part was everyone walked away with a new spin on social.
Blowing Up Revenue Through Mobile CRO - SMX Advanced 2015Bryant Garvin
It's time for marketers to take ownership of CRO. How much friction users encounter in trying to purchase your product, fill out your lead-form or get info on your products... directly affects how well your marketing performs.
Quit saying "mobile doesn't convert". That's a lie we tell ourselves because we don't know what to do to make it work.
It's easy
People
Are
Lazy!
Make it easy for them and they are more likely to do what you want them to.
Chat of the Titans at #CannesLions #OgilvyCannes Ogilvy
The leaders of WPP, Viacom and Twitter have each re-configured the media landscape more than once - and it appears from their discussion at the Cannes Debate that they're not done yet.
Western Union created a multi-channel campaign leveraging customer insight and a variety of rich content after the company's marketers learned success didn't rely on becoming the center of the message. Join Nidhi Gupta, senior marketing manager for the Americas at Western Union, as she walks through the campaign.
Folks, when Google send its algorithm changes, they’re not always sending the best. They’re bringing bugs, they’re bringing spline. They’re matrix, and some, I assume, are graph theory. And yet, when those changes come tumbling down, in Jersey City, thousands and thousands of people are cheering. And the guy who writes these algorithms… His father was with Lee Harvey Oswald prior to him being shot. Maybe we should call for a total and complete shutdown of algorithms entering the search space until our country's representatives can figure out what the hell is going on?
Discover the truth about what’s really happening in search from industry pioneer Mike Grehan. Everything in this presentation appeared on the internet. So you can be assured that it is completely fact checked and indisputably correct.
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
Transforming the Customer Experience Through SearchMediaPost
Search is becoming less of a query and more of a conversation. Why people search hasn't changed, but how they search has. Predictive search, Google Post, and Facebook M will become some of the biggest drivers of change in 2017, which brings to the forefront the importance of how consumers experience interactions with brands. Join David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America, as he steps through how the next phase of search will transform the relationship between brands and consumers.
Activating Consumer Intent to Deliver SalesMediaPost
If you want to understand people’s needs and interests look at their intent. You no longer have to guess what they want, they will tell you. This session will focus on the growing importance of how machine learning is revolutionizing marketing from a demographic-based targeting endeavor to one rooted in the more effective method of mining consumer intent in real-time. And how delivering the most relevant and resonant ads to consumers converts sales at a greater frequency than with traditional methods.
Cracking The Code for the Next Phase Of Organic SearchMediaPost
How should marketers think about the future of organic search as bots, voice search and artificial intelligence complicate traditional strategies? Consumer behavior, along with changes in search engine algorithms can force marketers to quickly refocus just to keep up, forcing the readjustment of voice; local; and torso and long-tail keywords search strategies. Join Freeman Setrana, digital marketing manager of paid media at The Home Depot to hear how SEO fits into the future of search.
Keynote: How Data-Driven Attribution Returned Greater Returns For TransUnionMediaPost
Travel with Ken Chaplin, CMO at TransUnion, to discover how the company gained unprecedented visibility into the customer journey through data-driven attribution beginning with search. Learn how the strategy enabled fact-based decision making for greater returns on marketing investments.
Digital, mobile and customer centric approaches are not always easy to accomplish for a 32-year-old icon entrenched in networking hardware, telecommunications equipment, and other high-tech services and products. It's not for a lack of innovation. Leonard Bosack and Sandy Lerner, two Stanford University computer scientists founded Cisco and pioneered the concept of the local area network (LAN) used to connect geographically disparate computers over routers. Sound complicated? Join Diane Pease, regional audience manager at Cisco, as she walks through the transformation.
Everywhere we look, technology is looking to predict our needs, what actions we want to take, and how to best accomplish our objectives. We have made strides in recent years in search technology, but are we anywhere near where we could be? Is it possible to intelligently automate every aspect of search campaigns without losing performance efficiency? By understanding customers better, can we accurately predict how likely they are to convert? We will explore what is attainable if heavy investment in machine learning systems is applied to paid search campaigns.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Volker Dressel, CEO, Quaid Media
TV - The Next Phase in User Acquisition for Mobile Games
Volker Dressel, CEO, Quaid Media
Реклама на ТВ - следующий шаг в приобритении пользователей для мобильных игр
The official conference website — http://wnconf.com/#home
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
6 Plays to Build Your Brand: Video and Social Solutions for MarketersTwitter Marketing
Inside this playbook, you’ll find: recommended ads solutions based on your marketing objective, case studies, best practices, and tips for using Twitter Ads solutions. Visit our blog for more tips and info: https://blog.twitter.com/advertising
Western Union created a multi-channel campaign leveraging customer insight and a variety of rich content after the company's marketers learned success didn't rely on becoming the center of the message. Join Nidhi Gupta, senior marketing manager for the Americas at Western Union, as she walks through the campaign.
Folks, when Google send its algorithm changes, they’re not always sending the best. They’re bringing bugs, they’re bringing spline. They’re matrix, and some, I assume, are graph theory. And yet, when those changes come tumbling down, in Jersey City, thousands and thousands of people are cheering. And the guy who writes these algorithms… His father was with Lee Harvey Oswald prior to him being shot. Maybe we should call for a total and complete shutdown of algorithms entering the search space until our country's representatives can figure out what the hell is going on?
Discover the truth about what’s really happening in search from industry pioneer Mike Grehan. Everything in this presentation appeared on the internet. So you can be assured that it is completely fact checked and indisputably correct.
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
Transforming the Customer Experience Through SearchMediaPost
Search is becoming less of a query and more of a conversation. Why people search hasn't changed, but how they search has. Predictive search, Google Post, and Facebook M will become some of the biggest drivers of change in 2017, which brings to the forefront the importance of how consumers experience interactions with brands. Join David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America, as he steps through how the next phase of search will transform the relationship between brands and consumers.
Activating Consumer Intent to Deliver SalesMediaPost
If you want to understand people’s needs and interests look at their intent. You no longer have to guess what they want, they will tell you. This session will focus on the growing importance of how machine learning is revolutionizing marketing from a demographic-based targeting endeavor to one rooted in the more effective method of mining consumer intent in real-time. And how delivering the most relevant and resonant ads to consumers converts sales at a greater frequency than with traditional methods.
Cracking The Code for the Next Phase Of Organic SearchMediaPost
How should marketers think about the future of organic search as bots, voice search and artificial intelligence complicate traditional strategies? Consumer behavior, along with changes in search engine algorithms can force marketers to quickly refocus just to keep up, forcing the readjustment of voice; local; and torso and long-tail keywords search strategies. Join Freeman Setrana, digital marketing manager of paid media at The Home Depot to hear how SEO fits into the future of search.
Keynote: How Data-Driven Attribution Returned Greater Returns For TransUnionMediaPost
Travel with Ken Chaplin, CMO at TransUnion, to discover how the company gained unprecedented visibility into the customer journey through data-driven attribution beginning with search. Learn how the strategy enabled fact-based decision making for greater returns on marketing investments.
Digital, mobile and customer centric approaches are not always easy to accomplish for a 32-year-old icon entrenched in networking hardware, telecommunications equipment, and other high-tech services and products. It's not for a lack of innovation. Leonard Bosack and Sandy Lerner, two Stanford University computer scientists founded Cisco and pioneered the concept of the local area network (LAN) used to connect geographically disparate computers over routers. Sound complicated? Join Diane Pease, regional audience manager at Cisco, as she walks through the transformation.
Everywhere we look, technology is looking to predict our needs, what actions we want to take, and how to best accomplish our objectives. We have made strides in recent years in search technology, but are we anywhere near where we could be? Is it possible to intelligently automate every aspect of search campaigns without losing performance efficiency? By understanding customers better, can we accurately predict how likely they are to convert? We will explore what is attainable if heavy investment in machine learning systems is applied to paid search campaigns.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Volker Dressel, CEO, Quaid Media
TV - The Next Phase in User Acquisition for Mobile Games
Volker Dressel, CEO, Quaid Media
Реклама на ТВ - следующий шаг в приобритении пользователей для мобильных игр
The official conference website — http://wnconf.com/#home
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
6 Plays to Build Your Brand: Video and Social Solutions for MarketersTwitter Marketing
Inside this playbook, you’ll find: recommended ads solutions based on your marketing objective, case studies, best practices, and tips for using Twitter Ads solutions. Visit our blog for more tips and info: https://blog.twitter.com/advertising
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Throughout this presentation, learn the following:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do's & don'ts of running local campaigns
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend. If you have any questions please contact Michael Puriz via email mp@applift.com
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Calcular el R.O.I. de las campañas de branded contentCabbage Head
Ya podemos medir los resultados de las campañas de Branded Content.
En Global Living Brands, como miembros fundadores de la BRANDED CONTENT AND MARKETING ASSOCIATION y partícipes en el desarrollo del CONTENT MONITOR, incorporamos esta potente herramienta de análisis de resultados en nuestros proyectos.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
52. 52
1. Map out your buyer’s journey
2. Appeal to desire, not logic
3. Channels should work together,
not against each other
4. Test, test and test again
Picture it: The United States. Mom, Dad and their 2.5 kids just fired up NBC on the one television in the house for some Friday night family time. Golden Girls is on. The whole fam crowds together and snuggles in for 30 minutes of uninterrupted entertainment.
Yeah. Right.
Maybe this was like this 10 years when we only had access to one form of entertainment at a time. Multi-tasking wasn’t a thing. Marketers and TV advertisers only had to worry about other marketers and TV advertisers. There were no second screens; shoot some people didn’t even have one screen.
This is more like, right? Mom. Dad. Their 2.5 kids and their 7 electronic devices. A far too familiar picture that probably hits too close to home. We scold the millennials for this type of behavior but everyone does it.
In 2015 Nielsen ran a study of more than 30K global respondents and 58% of them said they browse the Internet while watching video programming.
Another 47% of them said they engage with social media while watching video programming.
We don’t know how to be entertained by only one thing at a time now. We’re constant consumers of content, and that’s made it harder for us marketers.
Now, we’re not just competing with other marketers and advertisers.
We’re competing with things that have never historically been competition. Video games. Social media. News. Text messages. Snap chats.
Sometimes we’re even competing against ourselves with other types of our own content on our other media channels.
We’re not competing for media placement anymore. We’re competing for attention, and frankly that’s an even scarier competition.
Plus, we don’t really get any credit as marketers. Marketing can’t be that hard, right? Just throw up a 15% off promo on our Facebook page and watch the money start rolling in!
I wish my job was just liquor and guessing; It would be a hell of a lot easier; and probably even a little more fun.
You could credit a handful of different reasons for why non-marketers think marketing is easy but I think it largely had to do with people, and maybe even some people in our industry, over simplifying a customer’s path to purchase.
For example: I want a vacuum for Christmas, which is quite possibly the saddest thing I’ve ever admitted to a room full of strangers but that’s what happens when you become a homeowner.
There’s this misconception that this is what I would do when I want to buy a vacuum.
I go to Google and shop “vacuums.”
Panasonic – I know that brand. It’s top of the list must be great.
Oh wait, but here’s something for under $100 and it has 4.5 stars. I like that better.
OK On Kohl’s I know that brand. This looks good. 215 reviews. Picks up most dirt, dust and debris. Of course that must be true because it’s on the Internet. Yeah, let’s purchase this one.
OK let me just fill out all of my information. Oh awesome I’m saving $8.95. Boom. Deal of the day right there.
And oh while I’m at it of course I’d love to give you more of my personal information and create an account with you so you can continue to send me more stuff.
(I do want to go ahead and apologize to Kohl’s for messing up their analytics because you know there’s some poor data junkie stressing out about why I got this far and didn’t complete my purchase and will set up a whole new string of A/B tests to figure out why.)
That doesn’t happen. Ever.
Maybe at once point, it used to, when content wasn’t as readily accessible as it is now, but that’s not the nature of the beast we’re dealing with now.
For me, this is how my path to purchase actually got started.
With this little guy. This is Jax. Don’t let his face fool you, he loves Christmas. He also loves to shed.
That’s when a Roombo commercial came on Hulu while I was watching Jimmy Fallon one night and I was looking at my dog-hair invested carpet that I swore up and down to myself that I had just vacuumed last week. Yup, it was time: I needed a new vaccuum.
So what did I do? I went to Google, but I didn’t search “vacuums.” I don’t want just a vacuum, I want the best vacuum. So I scroll a little bit, see what’s interesting, oh hey I like this one let’s see what happens.
And I did read that article. But I also ready no less than 4 other source on vacuums because my journalism professors taught me better than to just trust one source: I needed to validate their data.
I then got a text message about something totally unrelated but it spiraled my attention into a 15 minute group chat conversation about who knows what I didn’t even really want to be on anyway.
That’s when I needed more wine.
OK back to Reddit. And that’s a place where one can seriously get lost. I looked at three different forums, from everything to an AMA about a vacuum repair technician to the frugal subreddit because I’m always looking for a good deal.
I then looked at 11 different websites where I could have purchased a vacuum. And that’s not even including the 10 or so sites and forums I read before I even got to what/where I could buy said vacuum.
And then I went to Facebook because I got bored of reading about vacuums after 45 minutes. And that’s when the remarketing started happening.
And that whole spiral got started with one little TV commercial (and one hairy dog). And the beauty of all of this whole thing (terrible thing depending on how you look at it) is that I didn’t, not did I ever, have any intention on buying a vacuum right away. This was all research. Someone else (hopefully) will get credit with the purchase because they’ll click on the one of the three links I gave them of the products I liked the most and buy directly from there. And of course, single-touch attribution modeling will credit direct traffic with that point of sale.
Of course, the really crappy thing is for Roomba because I didn’t even want, or even consider a Roomba.
Or what about YouTube? Or Streaming Services? We also have more control over when, where and how we not only watch TV but with anything. We have access to content on our own terms. And we like it, and we’re not going to give it up.
To really understand how TV is impacting not just search but the entire digital landscape, we have to stop thinking of TV in one dimension. It’s not just the flat screen on your wall. It’s on your phone. It’s on your DVR. It’s through an app. It’s even online. YouTube is the second largest search engine, behind Google itself.
And when people are watching this TV they’re not giving it their un divided attention. We know that they’re browsing the internet or accessing social media but they’re not just waiting for commercials to reach for their device. They’re doing it at all times. Maybe not during The Red Wedding in Game of Thrones but…..
It’s not just search that’s getting affected by TV. Because when something big happens on TV, people immediately take to social media to talk about it. Watching live TV has become a real-time social event that that isn’t just constricted to our living rooms.
From that same Nielsen study, 53% say they like to keep up with shows so they can join the conversation on social media, and 49% say they watch live video programming more if it has a social media tie in.
There is no such thing as a linear path to purchase anymore because users are influenced at any time of day by any particular medium that triggers something in their pyshce of “hey I need that.” It’s not just a second screen we’re battling. It’s a second, third and fourth screen and that has a tremendous impact on the way we market to customers.
For one, you have to appeal to things beyond a customer’s sense of logic. When users become consumers, meaning when users start shopping for things beyond what they need for basic survival (food, water, education, shelter), they want things that make them look smart, look better, looking more powerful and they make purchasing decisions based on other organs of their body. This is what luxury brands do so extremely well.
Secondly, you have to rethink your strategy. And I’d wager most people in this room are running a mulit-channel strategy.
This inherently creates a competition between channels, mainly a competition that will boil down to getting bigger budgets.
Your channels are just staying siloed in their own swim lanes running whatever content they want;
And that involves a deep understanding of your users. What are they thinking about. What influences them? What do they care abou twhen it comes to looking smarter, better, stronger?
People aren’t just searching for your brand name when they see your commercial because they may not remember the brand itself. They’re going to search for the solution you’re providing them, IE non-branded keywords. I was talking with Matt Lawson yesterday who runs the performance ads for Google and he was talking about insurance companies.
Ensure you’re ads are on publishers’ sites where your users might surf during commerical breaks.
- Do you know what other websites your users read most often? You should.
Make sure the keywords you’re bidding on matches the keywords you’re using within your TV scripts. That’s what people are going to remember and ultimately search for because there’s a big difference in SERP results for “all day breakfast” and “breakfast all day” and they’ve used that consistent messaging across all of their digital properties.
How many people have heard of flower towers? So back in 2013, Home Depot ran a TV commercial introduction a new style of gardening: The flower tower in order to help increase our pots, planters and live good sales. What we weren’t expecting was that we would have created a whole new way of gardening but that’s exactly what happened through one TV commercial.
We worked with the Rhett and Link at Good Mythical Morning, a YouTube Series, to help us prove this and they created a LifeProof Carpet Tuxedo.
Henry wasn’t just seen on TV. We integrated him and his story throughout our entire shopping experience so make sure the recognition was there.
And it’s working.
Dodge Durango. Anchorman 2. October 2013. Ran series of these ads.
Of all the cars Lincoln sold in October 2014 (the month after the campaign), 25% of them were MKCs.
Marketers view the Superbowl like retailers view Black Friday. On this one given Sunday, you have 110 million viewers who not only are engaged watching on TV but these 110 million people are writing 25.3 million Tweets. They’re writing 265 million Facebook posts, comments and likes. Users now not only expect great TV commercials but they expect engaged spots on social.
It’s the one day of year you have people actively asking to be marketed to.
Of course, that means a field day for us marketers, but it’s also gotten to the point that we have to be even more clever to “break the Internet” on this Holy Day of Marketing.
Esurance was one of those brands. And they did it by putting a digital twist on one of the oldest marketing moves in the book: A sweepstakes.
The rules were simple: Tweet “#EsuranceSave30” for a chance to win $1.5 million. The brilliance of course being that it ran this ad immediately following the game, saving 30% (or $1.5 million) rather than running it during the game.
200K entries streamed in within one minute of the spot airing.
Not 24 hours later, 2.4 million people entered. It generated 1 billion impressions and increased their follower count from less than 10K to more than 155K.
And people started searching.
Let’s take a look at another Super Bowl Campaign. The Old Spice Guy. We all know him, and the best part about this was that it didn’t even air during the Superbowl. It aired on YouTube, and yet it was still one of the most talked about ads of the Super Bowl in 2015.
It was so popular that 6 months later, they took it another step further and did direct response videos to questions people asked the Old Spice Man on Twitter. They posted 186 personal video messages to more than 2,00 submitted questions in a 48 hour period, which included a marriage proposal and a particular love interest with Alyssa Malano.
For 9 months out of the year, the NFL owns the No. 1 ranking for “fantasy football.” But beginning in September every year like clockwork, ESPN and Yahoo take the No. 1 and No. 2 position for “fantasy football.” Why? Now there’s certainly I can’t make a direct correlation but you better believe that’s when they both start heavily TV and digital ads.
FanDuel. Individual coupon code for every TV commercial they run.
OK last one. Oakley Sunglasses, but let’s see if we can guess what made that spike occur end of year 2010.
The Chilean Miners were recused in 2010 and Oakley, in total genius move, supplied them all with sunglasses to wear when they were coming out of the mine after 69 days in darkness. This was covered extensional on practically ever national news coverage and they donated $15K worth of product to the 33 miners who came out of that tunnel, giving it about $41 million dollars of exposure, exposure and TV coverage they didn’t even directly pay for.
To use the reach of video and TV, it doesn’t just have to be with advertising.