With Paid/Earned/Owned Media converging like never before, there is an unprecedented opportunity to amplify Earned Media (a.k.a. your most TRUSTED content assets) using Paid Promotion strategies.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Anticipation is building for Sunday’s Super Bowl, and we know the excitement isn’t just about the game. Brands are making huge bets that they’re ads will capture the interest, and ultimately the business, of the millions who’ll be watching.Even if your company isn’t one of those laying out millions for game-time airtime, there are still ways you can get in on the action. Networked Insights’ Media Optimization Guide, Super Bowl XLVI Edition will show you how to use social data to make every ad perform like a Super Bowl ad using our Audience Sync, Content Sync and Media Sync tools.
The guide discusses how you can use real-time social data to understand your audiences and deliver them relevant content. It reveals how you can reach NFL fans without an NFL budget, and how you can overcome a media lockout. The guide also has tips on leveraging social data to understand a TV show’s audience before it airs, and it takes a look at how you can improve your TV marketing with real-time audience intelligence. Want more? Let’s just say that the social buzz around Madonna’s halftime performance is going to be quite a story unto itself.
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
Anticipation is building for Sunday’s Super Bowl, and we know the excitement isn’t just about the game. Brands are making huge bets that they’re ads will capture the interest, and ultimately the business, of the millions who’ll be watching.Even if your company isn’t one of those laying out millions for game-time airtime, there are still ways you can get in on the action. Networked Insights’ Media Optimization Guide, Super Bowl XLVI Edition will show you how to use social data to make every ad perform like a Super Bowl ad using our Audience Sync, Content Sync and Media Sync tools.
The guide discusses how you can use real-time social data to understand your audiences and deliver them relevant content. It reveals how you can reach NFL fans without an NFL budget, and how you can overcome a media lockout. The guide also has tips on leveraging social data to understand a TV show’s audience before it airs, and it takes a look at how you can improve your TV marketing with real-time audience intelligence. Want more? Let’s just say that the social buzz around Madonna’s halftime performance is going to be quite a story unto itself.
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
Giving an overview of why Paid Owned and Earned Media (POEM) is more relevant than ever before. Understand the what the channels are; reason for growth; and how to approach it.
The Impact of Owned vs. Paid media April 2017Tom Collinger
The Medill IMC Spiegel Research Center at Northwestern University in partnership with Publicis Media conducted a study on the influence of Paid vs. Owned media on sales. The study looked at media and earnings data for 800 brands across 50 categories. This was a presentation given at the Advertising Research Foundation’s 2017 conference.
Paid Owned Earned - the book [sample editorial] by Nick BurcherPaid Owned Earned
Sample editorial from the new book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' by Nick Burcher.
On sale 3rd March 2012 (available for pre-order Feb 2012.)
This sampler contains an excerpt from chapter one explaining how Paid Owned Earned media all work together and also features a brief excerpt from chapter 7 which discusses how Paid Media TV can be extended into Owned Media and Earned Media (and vice versa.)
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Super Bowl Media Value Report (onine and digital media value)Dan Howald
Utilizing the powerful digital media listening technology of General Sentiment, this report discusses and quantifies how Super Bowl advertisers maximized (or didn't) their investment in commercial time on the game.
We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels.
Web Design in Malaysia
GolinHarris Insights: Social Media Week ChicagoGolin
If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
Conversation impact social media measurement by irfan kamal and john bellJohn Bell
To help guide brands on social media spending decisions, Ogilvy’s global social media marketing group, 360° Digital Influence, has developed and introduced a
new business objective-driven model that provides a quantitative measurement framework for [social] media effectiveness—Conversation Impact.
Giving an overview of why Paid Owned and Earned Media (POEM) is more relevant than ever before. Understand the what the channels are; reason for growth; and how to approach it.
The Impact of Owned vs. Paid media April 2017Tom Collinger
The Medill IMC Spiegel Research Center at Northwestern University in partnership with Publicis Media conducted a study on the influence of Paid vs. Owned media on sales. The study looked at media and earnings data for 800 brands across 50 categories. This was a presentation given at the Advertising Research Foundation’s 2017 conference.
Paid Owned Earned - the book [sample editorial] by Nick BurcherPaid Owned Earned
Sample editorial from the new book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' by Nick Burcher.
On sale 3rd March 2012 (available for pre-order Feb 2012.)
This sampler contains an excerpt from chapter one explaining how Paid Owned Earned media all work together and also features a brief excerpt from chapter 7 which discusses how Paid Media TV can be extended into Owned Media and Earned Media (and vice versa.)
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Super Bowl Media Value Report (onine and digital media value)Dan Howald
Utilizing the powerful digital media listening technology of General Sentiment, this report discusses and quantifies how Super Bowl advertisers maximized (or didn't) their investment in commercial time on the game.
We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels.
Web Design in Malaysia
GolinHarris Insights: Social Media Week ChicagoGolin
If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
Conversation impact social media measurement by irfan kamal and john bellJohn Bell
To help guide brands on social media spending decisions, Ogilvy’s global social media marketing group, 360° Digital Influence, has developed and introduced a
new business objective-driven model that provides a quantitative measurement framework for [social] media effectiveness—Conversation Impact.
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW – a PR Newswire Company – breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, “What is the conversion metric we’re using to build awareness and spark action?’. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if – and how- your content drives your desired outcomes.
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
Future Glance: CRO as part of a multi-channel brand strategy to boost convers...cloud.IQ
Today just 2% of visits to a website result in a sale. According to Forrester, for every $100 spent driving traffic to an ecommerce site, just $1 is spent on converting prospects to customers. This webinar presents a very strong case as to why ecommerce brands should now shift their focus to customer conversion.
Watch the webinar and discover how you can leverage very recent advancements in technology to improve customer conversion and significantly increase online revenue, in a way that requires much less cost and effort than ever before. As even the smallest increase in conversion rate can result in a significant increase in revenue, a focus on conversion rate optimisation (CRO) makes financial sense.
You will also learn how an effective CRO strategy can enhance a multi-channel experience when integrated in the most effective way. Designed for ecommerce brands looking to leverage the latest in digital thinking and technology, this webinar presented by ecommerce conversion experts cloud.IQ together with strategic digital marketing agency McCANN Connected will provide you with the complete picture.
Don't miss expert strategic insights, best practice tips and techniques as well as brand case studies that illustrate how you can increase online revenue by up to 12% using the approach presented.
Essential learnings:
Effective CRO integration as part of a multi-channel brand experience
How to optimise the entire customer journey to purchase
The value of a real-time automated and personalised approach
The standard lead generation model only gets you so far. To take your marketing to the next level, you need to embrace the concept of Demand Activation, a framework for planning what happens after a potential customers’ lead information is captured.
During this presentation, Nick and Chris will cover ways to do more with the email list you’ve built, as well as how you can utilize marketing automation and lead scoring to level up your game.
Takeaways:
Bridging the gap from lead to customer
Ways in which marketing and sales can work together
How to turn the heat up on cold leads
Reasons and ways to utilize marketing automation and lead scoring
Speakers: Nick Noble & Chris Peterson, Parqa
Aquent/AMA Webcast: Building the On-Demand Brand: Top 5 Digital Marketing Tre...Aquent
Call it the digital generation. The websites are so 20th Century. Today, your audience is simply and relentlessly rejecting media and brand marketers that fail to connect with their interests and their increasingly interconnected digital lifestyles. So what are marketers to do? How do you create the kind of experiences needed to engage consumers in an increasingly fragmented media universe? How do you identify and capitalize on the right mix of digital channels and interactions that will build awareness and demand for your offerings before your audience hits the snooze button? Find out more in this webcast with Rick Mathieson, author of THE ON-DEMAND BRAND.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Similar to Amplifying the Power of Earned Media (20)
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. SHIFT COMMUNICATIONS
100+ PROFESSIONALS BOSTON 2012 DIGITAL/SOCIAL AGENCY OF THE YEAR
VOTED “SAVVIEST SOCIAL PR AGENCY” BY 500+ B2C AND B2B
EMPLOYEE STOCK OPTION PLAN NEW YORK MARKETERS
SHIFT IS AMONG THE TOP 5 FIRMS THAT “WILL FEATURE HEAVILY
IN A FUTURE WHERE PR IS AT THE HUB OF A NEW ERA OF BRAND
TECH AND CONSUMER EXPERIENCE SAN FRANCISCO COMMUNICATIONS THAT TRANSCENDS MARKETING.”
AGENCY FACTS BI-COASTAL PRESENCE AWARD-WINNING
4. EARNED MEDIA
• In today’s communications landscape, Paid
(advertising), Earned (PR) and Owned (branded) Media
are converging like never before.
• Of these media types, which is the most valuable?
• Not "the most expensive." The most valuable.
• If what you value most as a brand is the trust of
humans (which in turn leads to increased sales), then
the answer is obvious:
• Earned Media is the most effective influencer of
consumer trust.
5. How Do We Define Earned Media?
• Earned Media is simply:
• “What other people say about us”
• In print and online mainstream media… In blogs… On
Twitter, Facebook, etc.
• 3rd party, unbiased, “credentialed” or “amateur”
– The distinction between “professional” media and
consumers and/or bloggers is primarily about audience
size – not about whether the content is “earned media”
7. EARNED MEDIA – MOST TRUSTED
Edelman Trust Barometer research, 2012
8. E A R N E D M E D I A P R O M OT I O N S T R AT E G Y
OWNED MEDIA
CREATIVE
RESEARCH CONTENT EARNED MEDIA ANALYTICS
MESSAGING
PAID MEDIA
• As Paid, Owned & Earned Media converge, the third-party praise of
mainstream media, bloggers and consumers grow more important
t h a n e v e r.
• To d a y w e c a n u s e t h i s E a r n e d M e d i a a s a h u b f o r P a i d & B r a n d e d
m a r ke t i n g e f f o r t s , e x t e n d i n g t h e l i f e c y c l e o f t h e c o m p a n y ’s m o s t
trusted content.
10. Research Leads to Content
RESEARCH
Influencer
CREATIVE
Content
Note: this is not a current or planned campaign
11. Content Leads to Earned Media
EARNED EARNED
MEDIA Blog Post MEDIA Facebook Update
Note: this is not a current or planned campaign
12. Earned Media as a Hub
PAID PAID
MEDIA Syndication MEDIA Promoted Tweet
PAID OWNED
MEDIA Sponsored Story MEDIA Google+ Content
Note: this is not a current or planned campaign
14. BRAND
WHO
CATEGORY GETS THE PRODUCT
TV?
AUDIENCE
Note: this is not a current or planned campaign
15. RESEARCH SURVEY:
If the Superbowl and the Oscars were
on the same night, who would get the
(BRAND) TV? Men or Women?
WHO
GETS THE
TV?
Note: this is not a current or planned campaign
16. WHO EARNED MEDIA:
GETS THE Turn survey results into
TV? infographic and pitch to
Huffington Post
Note: this is not a current or planned campaign
17. WHO
GETS THE
TV?
PAID MEDIA:
Use syndication and social
advertising to drive views to
earned media Note: this is not a current or planned campaign
18. OWNED MEDIA: WHO
Post infographic on social GETS THE
channels and run a FB TV?
poll continuing the
conversation
Note: this is not a current or planned campaign
19. RESEARCH SURVEY:
If the Superbowl and the Oscars were
on the same night, who would get the
(BRAND) TV? Men or Women?
OWNED MEDIA:
Post infographic on EARNED MEDIA:
WHO GETS Turn survey results into
social channels and THE TV?
run a FB poll infographic and pitch to
continuing the Huffington Post
conversation
PAID MEDIA:
Use syndication and social
advertising to drive views to
earned media Note: this is not a current or planned campaign
21. Ta c t i c a l O p t i o n s t o C o n s i d e r
• Paid Promotion • Owned Media
– Sponsored Stories leading – Tout Earned Media on
back to Earned Media Facebook Page – but try to
(MSM, Blogs) engage on the content vs.
– Promoted Tweets featuring simply broadcasting
kudos from influencers & – You can tweet it more than
consumers, or, linked to once; be judicious &
coverage human; A/B test tweets
– Content Syndication to – Consider email campaign
feature MSM content on featuring Earned Media
premium news/lifestyle kudos to your opt-in list;
sites validate customers’ choice
– SEM campaigns linked to – Social Media Newsroom to
coverage facilitate social sharing
23. ANALYTICS OVERVIEW
SEARCH EXPOSURE SURVEYING SOCIAL MARKETING PAID SALES
Rankings of Media Pre and post Conversation Audience Advertising Revenue
key phrases placements metrics
Campaign Audience Conversions Transaction
Inbound links Mentions and awareness Volume
impressions data Sharing Database
entries
Purchase
intent data Email list size
and growth
24. THE IMPACT: SOCIAL MEDIA
60
Shortly after
engagement, SHIFT’s efforts
50
drove marked increases in
traffic from social media
Before SHIFT After SHIFT channels
40
TW-7DMA
LI-7DMA
30
G+-7DMA
FB-7DMA
20
10
0
25. THE IMPACT: SEARCH TRAFFIC
Search-7DMA
200
180
160
Before SHIFT After SHIFT
140
120
100
80
60
40
Shortly after
engagement, SHIFT’s efforts
20
demonstrated a marked
increase in website traffic via
0
search
26.
27. “What Do Facebook’s News Feed Changes Mean for
Marketers and PR Pros?”
http://bit.ly/XYxTO5
28. Thank You!
To d d S . D e f r e n
@ T D e f r e n – Tw i t t e r
tdefren@shiftcomm.com – email
w w w.shi ftcomm.com – w e b