here is the Shift

1. Media is shifting from traditional forms like TV to digital formats and social networks as the number of online searches and text messages sent each day exceed the world's population. 2. Online gaming is a major part of digital media consumption, with over 400 million active gamers worldwide, many of whom use social networks to participate in gaming culture. 3. New media like virtual worlds and social networks are spreading rapidly as more people engage in digital and synthetic experiences online.