Keynote – Digital Impact on Design Commerce by Gretchen Hansen
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This document discusses relationship commerce and how online interior design platforms are changing the home design industry. It notes that relationship commerce involves developing personalized, one-to-one relationships online through expertise and help. The home design category is primed for this model as consumers increasingly want help with their homes but traditional sources are limited in accessibility. Online interior design platforms provide virtual home design help, offering advantages for both designers, such as expanded career opportunities, and retailers, including custom design services and selling designer-selected products. The success of a virtual showhouse project demonstrates the potential of this new ecommerce model.
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Watch this webinar to learn more as we discuss how top beauty brands are doing it right in gaining loyal followers and differentiating themselves in the eyes of consumers. You'll learn about best-in-class brands that are investing in positive experiences to grow consumer sentiment and the innovative measurement techniques they use to build consumer loyalty.
KEY TAKEAWAYS:
Gain best practices on improving and measuring lift on customer experiences at key touch points
Preview the latest Brand Passion Report on Beauty & Skincare and see which brands are gaining momentum
Learn innovative loyalty and measurement techniques now possible with social analytics
Similar to Keynote – Digital Impact on Design Commerce by Gretchen Hansen (20)
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AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
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Connect Conference 2022: Passive House - Economic and Environmental Solution...
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
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https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
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Tap, Swipe, and Pinch
Rotate and Shake -Buttons -Menu Bars – Menus
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Typed Commands-Affordance-Direct Manipulation.
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Keynote – Digital Impact on Design Commerce by Gretchen Hansen
- 1. …And Can Help You Extend Your Brand and Help Your Custome Relationship Commerce How this New eCommerce Model is Changing the Home Design Industry…
- 3. The Rejection 100% virtually designed room by Decorist designer Brian Paquette Thousands of happy customers Hundreds of top level designers Average shopping cart 10x typical home furnishings retailer
- 4. Evolution of Ecommerce Survival of the Cheapest Fun, Attitude and Free Returns: Now Everyone’s in the Pool Fish Out of Water: New Models Emerge Learning to Run: Relationship Commerce Era eCommerce Sales 2000 2008 2011 2016 Retail Store Visits
- 5. Developing personalized, one-to-one relationships online to provide help and expertise in high touch categories Relationship Commerce Consumer Forces increased trust online and higher level needs that extend beyond low price and selection Retail Forces the decline of retail visits and massive proliferation of inspiration and products available online
- 6. Home Design Category + Relationship Commerce
- 7. PERSONAL INTERIOR DESIGNERS RETAIL DESIGN CONSULTANTS ONLINE INTERIOR DESIGN HELP LEVELOF PERSONALIZEDHELP ACCESSIBILITY H HL L Home Design: Primed for Relationship Commerce PRODUCT S BLOGS INSPIRATON
- 8. Consumer Sentiment Validates Need for Help Women care more about their homes more than ever
- 9. Consumer Sentiment Validates Need for Help But they want help!
- 10. Online Interior Design Platforms: Virtual Home Design Help Has Arrived
- 11. Advantages of Online Interior Design Platforms: Designers and Retailers
- 12. • Generate awareness (new marketing vehicle) • Great career path and community support • Extend brand • Audiences • Geographies • Occasions • Stay ‘current’; on top of new distribution and technologies • Focus on design (vs admin) work; work anytime • Incremental income Advantages for Designers
- 13. Advantages for Retailers Shop designer selected products in your style Customized design services
- 14. Design in Action: Seattle Showhouse “Blown away” • 8 Designers • 100% Virtual Design • Installed in 5 days