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Boost your Brand. Close sales: Join great Retailers who use Content to generate Profits

Boost your Brand. Close sales: Join great Retailers who use Content to generate Profits.

This is the presentation given at RetailWeek yesterday.

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Boost your Brand. Close sales: Join great Retailers who use Content to generate Profits

  1. 1. 2 0 1 4 G P B U L L H O U N D A W A R D S : E U R O P E ’ S C O O L E S T A P P " " 2 0 1 3 E - C O M M E R C E A W A R D S : B E S T A F F I L I A T E S I T E " "
  2. 2. THE PROBLEM! Influencers and celebrities drive the latest fashion, yet we don’t know where to find those items and " if we do find them, they are always pricey." Yes, we all want to look a million dollars. " Unfortunately none of us have " a million dollars to spend!"
  3. 3. SOLUTION?! We created a mobile based shopping platform that allows you to draw inspiration from your favourite influencers." " • Allow you to directly buy the clothes they " are wearing in the photographs." • Present to you almost identical items to buy " for a fraction of the price." " We are a fashion inspiration engine." " Shopcade saves you time and money."
  4. 4. HOW SHOPCADE WORKS! DAILY FASHION" CONTENT! Featuring the best looks as seen on today’s top style icons brought to you by brands, bloggers, editors, correspondents, and users! SHOP NOW OR SAVE FOR LATER! Go purchase the item on the partner retailer’s site, or save them for later and get alerts when it goes on deal.! SHOP RELATED" PRODUCTS! Purchase all related items ! from our partner brands and retailers.!
  5. 5. OUR AUDIENCE (Aug 2014)! OVER 1 MILLION FASHION-HUNGRY 14-34 YEAR OLDS, INCLUDING CELEBRITIES, BLOGGERS, AND TRENDSETTERS" " • 80% female, 60% UK! • 3.5M monthly pages views, 2M on mobile apps! • 16M monthly reach on social media! • Historical High-Low basket between £40 and £138! • Blogger community representing a reach of 25M+!
  6. 6. WHAT WERE SEEING! Traditional " advertising isn’t working." It’s become very expensive." " Brands are becoming content generators. "
  7. 7. WHY?! • Content Allows them to build direct relationship with customers." • Their customers buy into the brands ethos and " become brand advocates. " • Brands are turning into Media owners and Content generators.!
  8. 8. SO! They are turning to social platforms to start " conversations with there customers. " " • Blogs – The brands voice" • Instagram – follow a brands photos" • Pinterest – follow a brands lifestyle" • Shopcade – follow a brands fashion looks" • Twitter, Facebook etc" " "
  9. 9. RESULTS! More engaged customers" " Higher return rate" " Lower CPA’s" " More faithful buyers" " Less price sensitive"
  10. 10. RISKS! In order to really build credibility and engagement, " you need a voice." And you need to be opinionate, " create values and stand by them. " " You need to find the right balance;" " No opinion = small audience of non buyers" Very opinionated = small audience very good buyers" "
  11. 11. THE CHALLENGE FOR YOUNGER EMERGING BRANDS! • Search = too expensive" • Ad retargeting = only viable if you have already visited the brands website" • Affiliates = challenging as most of the affiliate industry is interested in featuring brands that are already well respected and have high conversion rates" • Email marketing = good but tricky way of engaging" " This is why Shopcade works so well for emerging brands."
  12. 12. GET IN TOUCH!! www.shopcade.com! "

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Boost your Brand. Close sales: Join great Retailers who use Content to generate Profits. This is the presentation given at RetailWeek yesterday.

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