The document outlines the implementation and benefits of smart metering technology for electricity and gas, emphasizing improved customer experience through accurate billing and real-time data access. It discusses market changes aimed at breaking up energy conglomerates, enhancing competition, and facilitating new entrants in the energy sector. Additionally, it highlights the challenges and strategic objectives for energy suppliers to leverage smart metering as a transformative opportunity for customer engagement and service customization.

1. EA-envision: Smart Metering & Energy Data Management Enterprise Data Cloud™

2. Smart Metering Background Project Code: EA nnnnn Final (detailed and overview presentations are also available on request)

3. Smart Meters Smart meters are the next generation of electricity and gas meters and are being installed and connected to always-on Mobile Broadband via an Energy Supplier MVNO. Meter Readings and energy consumption statistics are displayed both on an in-home display panel and using mobile telephones, PDA’s, the home PC or mobile laptop via the Energy Suppliers Internet Portal – linked to consumption monitoring and energy management software. Smart meters will bring about the end of estimated meter readings and bills - and provide customers and energy suppliers with accurate information about the amount of electricity and gas being consumed. Smart meters will empower customers to make choices on how much energy they use. Suppliers will install two-way communication systems using MVNO Platforms that display accurate real-time information on energy use both in the home and business, available to both to the consumer and to the energy supplier. EA-envision

4. Why Smart Meters? In addition to the benefits described above, smart meters enable: - Consumption to be measured over any fixed or arbitrary time periods Typically at one-minute intervals for Smart Meter Energy Management Applications 1,440 Energy Consumption Records per Service per Smart Meter per Day Flexible tariffs that offer reduced energy pricing during off-peak periods Capability allowing the customer to sell energy back to the supplier - which will facilitate more widespread adoption of micro-generation technology (e.g. combined heat and power plants, solar panels or wind turbines) The same meter can be for multiple services (electricity, water and gas - subject to cost and availability) and will be used for all customers, whether they are on pre-payment or credit tariffs - and regardless of supplier Energy Suppliers will be able to differentiate their energy products, services and tariffs through offering tariffs uniquely customised to individual customer needs (micro-marketing and mass customisation) Energy Suppliers will be able to offer improved customer service through providing alternative means of displaying energy consumption – i.e. in-home display panels, the internet - via desk-top and lap-top computers, mobile telephones and PDAs, or using interactive digital TV (idTV) Energy Suppliers will be able to improve the accuracy of forecasting their total customer energy demand at different seasons and at various times of day - and be able to purchase energy contracts more efficiently EA-envision

5. SMART Metering Online EA-envision

6. Key Resources and Timeline On Friday 17 October 2007, the ERA responded to the BERR consultation on smart and advanced metering for small and medium sized businesses (SME’s), for remote sites and other non-domestic customers. This response can be found on ERA’s consultations page . The ERA has published a document on Principles and requirements for smart metering including source references The ERA has produced a Market Model Definition paper , which describes the organisation's view of the market models for smart metering The ERA is producing a series of Smart Comment newsletters in order to keep all stakeholders and interested parties up to date with progress on smart metering and the passage of the Energy Bill through Parliament: - First edition of Smart Comment , May 2008 Second edition of Smart Comment , July 2008 Smart Metering Technology Trails – in progress now Smart Metering Market Launch – 2012 (Supply of Smart Meters to new customers) Smart Metering roll-out complete – 2020 (all existing analogue meters replaced) EA-envision

7. Key Resources and Timeline There are still some unresolved issues around Smart Metering Market Definition - The Government wishes to use Smart Metering as a market-changing opportunity to force the break up of the Energy Conglomerates into horizontal industry segments - in order to end their market dominance and encourage the entry of new supply market participants (Tesco, Virgin.). Under the provisions of the Energy Bill, Energy Companies may only be permitted to participate in a single energy industry segment, and be forced to sell off their assets in other segments: - Exploration and Production Transmission and Storage Generation and Trading Energy Supply and Meter Operations The cost of installing a Smart Meter varies between £500-1,500 per site (depending on technology options, features and functions) – who pays ? The Structure Group (TSG Beranger) has developed a Market Model Definition paper , which describes the Government’s view of market models for smart metering. This is yet to be published due to delays in resolving the market issues described above: - First publication date for Market Model Definition paper , September 2009 – deadline missed Second publication date for Market Model Definition paper , October 2009 – deadline missed Third publication date for Market Model Definition paper , November 2009? EA-envision

8. SMART Market Impact Smart Metering Market Analysis The Government may wish to use Smart Metering as a market-changing opportunity to force the break up of the Energy Conglomerates into horizontal industry segments – so as to end their market dominance and encourage the entry of new supply market participants: - Tesco Virgin. The Energy Bill may be contentious - Energy Companies might only be permitted to participate in a single energy industry segment, and be forced to sell off their assets in other segments: - Exploration and Production Transmission and Storage Generation and Trading Energy Supply and Meter Operations The cost of installing a Smart Meter varies between £500-1,500 per site (depending on manufacturer, operator, technology options, features and functions) – who pays ? Energy Suppliers? Meter Operators? The customer? Smart Metering SWOT Analysis Strengths – New Entrants Energy Supplier brand Image and customer perception, lock-in to unfavourable long-term energy contracts Chaotic & fragmented As-is Utility Technology Landscape and lack of coherent Industry Strategic Direction Opportunities Transformation Opportunity for new entrants into the premier Energy Supplier a) in the UK , and b) in Europe Threats Internal capability to understand and grasp the opportunity for managed change and to implement the Master Plan, As-is to To-be Transition Strategy and Change Roadmap Lack of clear Sponsorship / Buy-in and technology research funding from UK / EU Governments Probable further global economic downturn 20011 / 2012 (current economic uplift is a false recovery) EA-envision

9. Smart Metering - Market Participants Meter Operators Siemens, Actuate, Landis & Gyr, Kent Strategy Houses and Business Advisory Consultants Energy Suppliers Centrica, EDF, E-on, RWE, Tesco, Virgin Mobile Network Operators Vodafone, T-mobile, Orange, O2, 3, BT Systems Integrators and Business Process Outsource Vendors

10. Smart Metering - Market Participants Strategy Houses Booz Bain The Boston Group McKinsey Monitor Roland Berger Business Advisory Core UK Deloitte Ernst & Young KPMG Price Waterhouse Coopers The Structure Group (TSG Beranger) Systems Integrators Accenture Cap Gemini Cognizant Fujitsu IBM Logica Sapient BPO Vendors Axiom Capita Serco Steria Telcos O2 Orange T-mobile Vodafone Energy Suppliers Centrica First Utility E-on EDF RWE n-power Scottish and Southern Tesco Virgin Meter Operators Actuate Landis and Gyr Siemens Telexis

11. Smart Metering Business Scope Project Code: EA nnnnn Final

12. Current Business Situation 2008 has been a volatile year for energy markets. In the past 12 months, many Energy Suppliers have had two price increases. Traditional media and internet are driving consumer awareness and transparency, generating high interest but negative views (Brand Survey - Energy Journal, 2008).

13. Current Business Situation News reports, consumer comparison sites and forums are filled with angry and frustrated customer comments on the lack of control and certainty over energy consumption and how much they are actually paying. Huge direct debit increases, accusation of unfair demand for money from customers who are in credit, inaccurate estimated bills, large debt during direct debit reassessment are key complaint areas

14. Current Business Situation At present Energy Suppliers produce bills for customers every 3 months – triggered by a Meter Reading event. This is an automated process which is managed via a batch schedule and only requires manual intervention should an account status flag, meter reading or billing exception occur. Customer Clustering – Payment Method Billing Trigger - Meter Reading Event (initiated by BG) Meter Reading Type Precedence – MRA / COR / Estimate An agent can trigger a bill outside of a customer’s 3 monthly billing cycle by raising an un-scheduled bill at the customer’s request (known as an ‘out of cycle’ quarterly bill) – where an MRA or COR supersedes an Estimate . Energy Suppliers offers a variety of payment methods to enable the customer to manage the payment of their energy consumption charges: - fixed monthly instalment by direct debit (DD) via Customer Payment Scheme (CPS) variable 3 monthly invoice by direct debit (QVDD) variable 3 monthly invoice e.g. by ad hoc credit/debit card / cheque (credit card details are not retained)

15. Required Business Situation Monthly Billing - Energy Suppliers wish to produce Energy Bills on a Monthly basis - triggered by a Bill Date nominated by the Customer - rather than a Meter Reading event. This again will be an automated process which is managed via a batch schedule and only requires manual intervention should an account status flag, meter reading failure or other billing exception occur. Customer Clustering – Tariff Type / Bill Date / Payment Method Billing Trigger – Monthly Billing Date (Customer Nominated) Meter Reading Type Precedence – COR / MRA / Estimate Any customer may trigger a bill outside of the declared monthly billing cycle date by submitting a new Customer Own meter Reading ( COR ) – which supersedes either an MRA or Estimate Meter Reading. At the request of the customer, this may in turn trigger a cancel / re-bill process (for an ‘out of cycle’ monthly bill) – subject to satisfying credibility / limits / tolerances. Energy Suppliers will offer monthly customers a variety of payment methods to enable the customer to manage payment of their energy charges: - variable monthly invoice by direct debit (MVDD) variable monthly invoice e.g. by monthly variable credit card / debit card (MVCC) (Credit Card / Debit Card Token exchanged with Payment Processing Authority?) (standing order and cheque payments?)

16. Customer Centric Retailing Characterised by Direct Consumer Sales to identified Customers Customer Centric Retailing is shaped by the Customer Relationship Management (CRM) Strategy, Micro-marketing and Mass-customisation Powered by detailed planning of the Customer Lifecycle Retail Proposition and Customer Offer Customer Identification and Acquisition Customer Experience and Journey Customer Satisfaction and Retention Driven by intimate knowledge of individual Customer Behaviour Demographics and Ethno-graphics Psychographics and Balanced Scorecard Statistical Analysis and Propensity Modelling Agents of Change - Cultural Identity and Social Transformation Supported by Customer-centric Systems Customer Information and Contact Management Systems Customer Profiling and Segmentation Systems Customer Insight and Loyalty Systems Campaign Selection / Campaign Management Systems Multi-media Channel Access and Campaign Fulfilment Systems

17. SMART Marketplace During late 2008, many major Energy Suppliers have been trialling Smart Metering Technology and monthly billing. In 2009, First Utility was the first supplier to announce and market smart metering to the UK residential market. Their unique selling proposition shares many similarities with the proposition that our own Smart Metering Customer Proposition is tasked to achieve... Monthly billing No more estimated bills No unexpected costs It’s all online Saves you energy Help save the environment Smart tariff Home display unit to monitor consumption Energy consumption profile and history Simple and easy to understand

18. Vision Statement Smart Metering is a brand new Online Proposition developed for the ‘ Year of the Customer’ that is designed to transition Energy Suppliers from price to value based competition. The customer proposition is simple and straightforward … “Take Back Control of your Energy Spend” Consumers who sign up to Smart Metering will pay for what they use on a monthly basis - just as they do with other domestic consumption bills such as mobile phone, petrol, food and credit card.

19. Business Objectives Use Smart Metering as market changing opportunity that is value-driven rather than price-driven Ability to segment and drive appropriate customers from high cost to low cost channels and use self service processing through multiple interactive access channels More engaged, loyal and valuable customers – Many mainstream Energy Suppliers are currently over-indexing on older / less affluent customer segments Attract younger, more technically savvy customers Improve positive customer interactions, journey and experience Accurate monthly billing – platform for smart metering

20. Business Objectives Enhance the customer offer, journey and experience – in order to provide control and certainty for our monthly billing customers: - We’ll remind you We’ll confirm straight away Help you save energy Great online support Paperless communications with you Call centre and paper bills available but with nominal charge Value added energy services such as consumption history, high consumption alerts, account alerts Fewer Cancel / Re-bill Events, reduce calls through process and systems improvement (i.e.: SMS meter read submissions, instant confirmation, payment process update and notifications)

21. Business Benefits

22. Core Customer Benefits Pay for what I use on a monthly basis, choice and certainty No more estimated bills No more unexpected costs No huge credit and debit situations - Money management / budgeting responsibility back to customers Control & certainty back to customers Range of tariffs Easy to deal with your Energy Supplier It’s all online, information on demand and accessible anywhere Reminders to help me manage key events (billing, meter reads etc) Simple automated transactions via multiple platforms (SMS, Email, web, mobile etc) Debit / credit card details stored, no need to enter every time Helps me save energy and money Energy usage monitor Consumption history High consumption alerts Energy savers report Great customer support Great online self-resolution support Great email support Web chat support Call centre (charged) but with greater SLAs

23. SMART Programme Scope In scope SMART Proposition restricted to online customers only Self-Service Provisioning, Tariff and Account Management Automatic Tariff Switching for customers in default Monthly Actual Meter Reading, Billing and Payment Customer Selection of Preferred Contact / Payment Methods Customer Preferred Contact Method Customer Preferred Payment Method Customer Self-Service Meter Readings and Payments SMS Meter Readings and Payment Reminders / Alerts All contacts via online or digital multi-media channels - no correspondence encouraged via white mail or e-mail Except Debt Recovery – for statutory / legal reasons Call centre and paper bills available - with nominal usage fee

24. SMART Programme Scope In scope Enhanced online customer service support – Email customer care, live chat, knowledge base, “how-to” articles and videos Provision of energy consumption monitoring devices (CERT?) Internet Energy Data Management desirable but not mandatory Live Web-chat with customer service support staff Internet Home Energy Advisor desirable but not mandatory Extended availability of self service platforms to SMART customers (24 x 7 non-stop access) Multi-channel / multi-platform customer own meter read (COR) submission (IVR, SMS, Online, Mobile) Proactive consumption alerts and notifications for process updates / service notifications / confirmations via multiple-platform customer-preferred media Simple payment authorization (i.e., debit or credit card details stored online to enable monthly variable payments)

25. SMART Programme Scope Out-of-scope Off-line channel customers On-line Live Chat / Webinar with Energy Experts Options not required for this initial phase: - Internet Energy Data Management - Web Integration for Smart Meter Energy Consumption Monitoring device Competitor Tariffs / Internet “Best Buy” Comparisons Internet Home Energy Advisor Internet Surveys and Polls Smart Devices Integration Customer Profiling Internet Shopping On-line Forum Energy Blogs

26. Smart Programme - To-be Model SMART

27. SMART Programme – the challenge Business Programmes – Business Transformation Programmes and their associated Processes, Enterprise Services, COTS Applications and Integration Architecture are very complex, high cost / high risk investments and are becoming increasingly difficult to understand and manage. They encompass a huge mass of detail and depend upon the success of a large number of embedded, mission-critical business and technology decisions. Enterprise / Solution Architecture – There is an overarching responsibility to understand the many impacts of each of these decisions and get them right first time – or run the risk of potentially catastrophic business interruption or failure if we get these decisions wrong. A structured Enterprise Architecture and Service-oriented Architecture Framework guides us successfully through architecting, designing and delivering Enterprise Services via the Enterprise Service Bus.

28. Smart Metering Key customer experience journeys Project Code: EA nnnnn Final

29. Key customer experience journeys Overview Move-off tariff Make change Support/ communication Consume & Pay Join Customer Discovery

30. Key customer experience journeys Customer Discovery Triggering the Consumer need - ATL / BTL marketing Join Simple / accurate join process (consumer) Consume and Pay Self Service Principles Meter Read Request and Validation Monthly bill – production, out-sort check and notification Support and Communications Self Service: - Transaction and Consumption History Online customer support Move-off tariff Make change Support/ communication Consume & Pay Join Customer Discovery

31. Customer Discovery Triggering the Consumer Need ATL / BTL Internet Marketing Smart Metering information Best Plan Calculator – on-line via Internet Marketing… Anonymous version (i.e. user not logged in) Identified version (i.e. user logged in and identified) BPC discounts – must be transparent Affiliates (third party sites) Energy Suppliers - Field Sales Enablement Pricing Core Energy Pricing (Phase 1) Miscellaneous Pricing Eligibility Criteria Terms and Conditions Move-off tariff Make change Support / communications. Consume & Pay Join Customer Discovery

32. Join Simple / accurate join process (consumer) Join channels Primary channel: - Online - dedicated Internet website Secondary channels: - Phone, field sales Tertiary channel: - SMS short code Check eligibility Agree terms and conditions Customer select payment method Customer select alert preferences Reminders Confirmations Consumption alerts Move-off tariff Make change Support / communications. Consume & Pay Join Customer Discovery

33. Consume & Pay Self Service Principles Reminders Confirmations Alerts Dual fuel customers Meter Read Request and Validation Primary channel: - Online - dedicated Internet website Secondary channels: - SMS, Email Tertiary channels: - Phone, White Mail Monthly bill – production, out-sort check and notification Reminders Confirmations Consumption alerts Move-off tariff Make change Support / communications. Consume & Pay Join Customer Discovery

34. Support and Communications Self Service: - Transaction and Consumption History Transaction History Consumption History Online customer support Self-Service (Knowledge base) Customer contact history Enhanced Email Support Smart Metering customer web chat (Smart Metering customers only) Customer Support Call Centre (charged) Self Service (White mail request) Email validation Move-off tariff Make change Support / communications Consume & Pay Join Customer Discovery

35. Record Change Self-Service: - Changes of occupancy details Changes to personal details Change communications method Change payment method Change payment date preferences Request Cancel / Re-bill Home Move Smart Metering Move-off tariff Make change Support / communications. Consume & Pay Join Customer Discovery

36. Move-off Tariff Self-Service: - Change of Tariff Package Request Cancel / Re-bill Change of Supplier Request Final Bill Home Move Smart Metering Move-off tariff Make change Support / communications. Consume & Pay Join Customer Discovery

37. SMART Monthly Billing Options Discussion Document Project Code: EA 90031 Final

38. Current Business Situation At present Energy Suppliers produces bills for customers every 3 months – triggered by a Meter Reading event. This is an automated process which is managed via a batch schedule and only requires manual intervention should an account status flag, meter reading or billing exception occur. Customer Clustering – Payment Method Billing Trigger - Meter Reading Event (initiated by BG) Meter Reading Precedence – MRA / COR / Estimate An agent can trigger a bill outside of a customer’s 3 monthly billing cycle by raising an un-scheduled bill at the customer’s request (known as an ‘out of cycle’ quarterly bill) – where an MRA or COR supersedes an Estimate . Energy Suppliers offers a variety of payment methods to enable the customer to manage the payment of their energy consumption charges: - fixed monthly instalment by direct debit (DD) on a Customer Payment Scheme (CPS) variable 3 monthly invoice by direct debit (QVDD) variable 3 monthly invoice e.g. by ad hoc credit/debit card / cheque (credit card details are not retained)

39. Required Business Situation For Monthly Billing, Energy Suppliers wishes to produce Energy Bills on a Monthly basis - triggered by a Bill Date nominated by the Customer - rather than a Meter Reading event. This again will be an automated process which is managed via a batch schedule and only requires manual intervention should an account status flag, meter reading failure or other billing exception occur. Customer Clustering – Tariff Type / Bill Date / Payment Method Billing Trigger – Monthly Billing Date (Customer Nominated) Meter Reading Precedence – COR / MRA / Estimate Any customer may trigger a bill outside of the declared monthly billing cycle date by submitting a new Customer Own meter Reading ( COR ) – which supersedes either an MRA or Estimate Meter Reading. At the request of the customer, this may in turn trigger a cancel / re-bill process (for an ‘out of cycle’ monthly bill) – subject to satisfying credibility / limits / tolerances. Energy Suppliers will also offer monthly customers a variety of payment methods to enable the customer to manage the monthly payment of their energy charges: - variable monthly invoice by direct debit (MVDD) variable monthly invoice e.g. by monthly variable credit card / debit card (MVCC) (Credit Card / Debit Card Token exchanged with Payment Processing Authority)) (standing order and cheque payments?)

40. Monthly Billing Timeline

41. Monthly Billing – the challenge Billing Cycle Quarterly Billing produces four bills per annum Monthly Billing will produce twelve bills per annum Bill Trigger Quarterly Billing is triggered by a Meter Reading Event Monthly Billing will be triggered by Monthly Bill Date Meter Reading Precedence Quarterly Billing orders MRA Meter Reading Type primary for Billing Monthly Billing will order Customer Own Reading as the primary Meter Reading Type for Monthly Billing Cancel / Re-bill Quarterly Billing will Cancel / Re-bill if an out-of-tolerance Meter Reading with a Meter Reading Type of a higher precedence is received after the Invoice has been sent Monthly Billing will normally carry over Credit Balances to the next Billing Period unless a Change Event is pending (e.g. Final Bill, Change of Tariff, Change of Occupancy etc.)

42. Appendices Monthly Billing – Solution Options (detail) Final

43. Solution Options – Smart Metering SAP ISU Trading Business Rules Service Registry Enterprise Repository Compliance Reporting Objects Data Warehouse and Data Marts Processes and Business Rules Functions and Business Services Enterprise Portfolio Management….. Domain Specific Reports E-Mail CMS Cached Reports Monitoring E-mail template Report Formats Configuration and Personalisation Data SAP CRM Exchange Server Intelligent Agents and Alerts Enterprise Services Energy Data Management Transactional Data & Fiscal Information Reporting Meter Operations Trades, Counterparties, Debt, Risk AD Finance Products, Tariffs, Business Partners Mobile PDA MVNO VPN WAN Reports Internet Local Users Remote Users Mobile Users Dashboard Enterprise Data Cloud Report Content IDEX Stakeholder Views Reports and E - Mail

44. Broadband or ISDN 30 Fire walled DMZ CC-ICS Internet ISP E-Mail Message Connection Servers SMART Metering Infrastructure Architecture Enterprise Data Cloud Remote Users Enterprise Data Cloud Cluster Local / Remote Hosted Users Mobile Users Mobile Users VPN Internet Feature Net WAN B a y N e t w o k s S D B a y N w o r k s B a y S t a c k A c c e s s P n t 6 5 0 W r e s s Remote PABX Voice Gateway (CISCO 2640) QSIG DPNSS Westell Protocol Converter D H E W L E T T P A C A R D D H E W L E T T P A C A R D D H E W L E T T P A C A R D Voice Connection Servers D H E W L E T T P A C A R D D H E W L E T T P A C A R D D H E W L E T T P A C A R D D H E W L E T T P A C A R D D H E W L E T T P A C A R D CTI and Content Cluster D H E W L E T T P A C A R D D H E W L E T T P A C A R D D H E W L E T T P A C A R D Reporting Database Cluster 10/100 MBit Switched Ethernet LAN / WAN MVNO 3 rd Party Managed MVNO Platform Legacy Systems D H E W L E T T P A C A R D D H E W L E T T P A C A R D D H E W L E T T P A C A R D EAI Hub D H E W L E T T P A C A R D CISCO Call Manager D H E W L E T T P A C A R D D H E W L E T T P A C A R D D H E W L E T T P A C A R D Remote Users Local Users

45. EA-envision: Business Innovation Enterprise Data Cloud™

46. Enterprise Data Cloud™ The Enterprise Data Cloud™ is a dedicated server array, or cluster, designed for the optimisation of parallel load and query of vast amounts of transactional data – for data warehouse, business intelligence and analytics in very large-scale Enterprise Information Management and Enterprise Content Management applications. Integrated hardware, database and storage device Inexpensive hardware Open-source software and database Low-cost, high-performance solution Massively Parallel Processing architecture Shared-Nothing implementation Maximizes parallelism Removes data flow bottlenecks

47. Enterprise Data Cloud™ - most powerful database architecture available Optimized for Parallel Loading, Parallel Query, BI and Analytics Information management for Customer Insight & Loyalty Applications Provides automatic parallelization No need for complex manual partitioning or tuning Load-and-go query management - just like any conventional database Tables are distributed across segments Each node contains a physical data subset of partitioned table rows Extremely scalable and I/O optimized All nodes can scan and process in parallel No I/O contention between segments Linear scalability by adding nodes Each node adds storage, query performance and loading performance

48. Enterprise Data Cloud™ Physical Consolidation Performance, Scalability and Business Agility Unlocking the power and potential of the Enterprise Data Cloud™ Improve server utilization and reduce overall hardware costs Predictable Service Levels Mission critical reliability Maximum performance Faster business innovation Self-serve provisioning of data warehouses Incrementally expand processors and storage Less friction to pursue business objectives Data Access Co-locate all enterprise data and content all in one infrastructure Make query and analysis available via any language (SQL, M/R, etc.)

49. Enterprise Data Cloud™ EDC: adaptive infrastructure for data warehousing and analytics A single enterprise-wide platform for all your data Self-serve provisioning of data warehouses and data marts Start small and grow incrementally towards a global scale EDC On-site capability with an upgrade path to the public cloud Provision, allocate resources and resize data warehouses in minutes Enterprise data management with access to all information / content DBA Analyst UK – South 200 nodes UK – North 100 nodes Europe 200 nodes Infrastructure Warehouses Operations

50. Enterprise Data Cloud™ Network Interconnect ... ... Master Servers Query planning & dispatch Segment Servers Query processing & data storage External Sources Loading, streaming, etc. Greenplum MPP (Massively Parallel Processing) Shared-Nothing Architecture ... ... SQL Query Governor

51. Enterprise Data Cloud™ High Speed Loader JDBC™ ODBC SQL/92 OLEDB Greenplum MPP (Massively Parallel Processing) Shared-Nothing Architecture

52. EA-envision: Strategic Vendors Hardware Vendors BI Tools Business Partners Solutions Enterprise Data Cloud™ EA-envision

53. EA-envision: Business Innovation Company Business and Technology Innovation Management Consultancy Firm Vertical Markets Utilities, Energy, Oil and Gas Consumer Product Manufacturers Retail, Telco and Financial Services Process Analysis and evaluation of emerging technologies & business concepts Deliverable Pattern and Trend Analysis, Horizon Scanning, Monitoring and Tracking Fast query response times based on detailed historic data and content coupled with p owerful insigh ts into future scenarios, patterns & trends Benefits Achieve strategic technology innovation and business agility targets Unlocking the power and potential of the Enterprise Data Cloud™ EA-envision

54. EA-envision: Business Innovation EA-envision: Business Innovation recently launched in the UK as a new Business Advisory Consulting company featuring a centre of excellence for Horizon Scanning and Emerging Technologies. EA-envision offer a flexible approach from Strategy Consulting and Business Transformation programme management through Technology-enabled Project Delivery to complete outsourced end-to-end Enterprise Portfolio Management solutions for Business Agility and Technology Innovation. When it comes to incisive Technology Innovation and Business Agility Solutions, EA-envision is becoming the advisor of choice for a small but growing community of the world's most innovative and progressive organizations. EA-envision Business Innovation Solutions enable organisations across diverse business sectors to manage market uncertainty and risk in order to obtain desired future outcomes and achieve business performance targets. EA-envision work alongside our customers to deliver advanced Business Innovation solutions. Our customers and business partners can choose from individual services and consultancy assignments to complete end-to-end outsourced solutions across these key areas — Future Management - Scenario Planning and Impact Analysis, and Horizon Scanning , Monitoring, Tracking and Prediction — in order to enable agile, faster and more informed product and service delivery into increasingly complex and uncertain global markets. EA-envision: Strategic Enterprise Management Framework © EA-envision

55. EA-envision: Business Innovation EA-envision: Futures Study topics include: - Industry Sector Futures Studies Telco Sector Futures Retail Sector Futures Oil and Gas Sector Futures Energy and Utilities Sector Futures Political and Economic Futures Studies Population Drift and Urbanisation - Ethno-graphics and Demographics Futures Agents and Catalysts of Political Change - Social Anthropology and Cultural Identity Futures Climate Change and Environmental Degradation - Agronomy, Forestry and Fisheries Futures SMART Vehicle Management - Road Safety, Traffic Management & Electronic Tolling Futures EA-envision: Stages of Futures Topic Evolution Idea Planning and Scope Research and Development Analysis and Design Sponsorship and Delivery Publication and Communication EA-envision: Strategic Enterprise Management Framework © EA-envision

56. Contact Details Shahid Mahmood Azhar is a global business, technology and architecture leader with over eighteen years of industry experience. As a business / IT advisory consultant and enterprise portfolio manager, he has worked with a wide variety of clients in a broad range of market sectors including Telco, Media, Retail, Government and Financial Services. He has extensive experience in strategy discovery and delivery, business and architecture modelling, risk / problem / opportunity management, solution architectures and strategy-enabling technologies. Shahid has an Engineering degree, with a professional management background - coupled with an MBA. Email : [email_address] Mobile Phone: + 44 (0) 7509 153 955 Nigel Tebbutt is a versatile TOGAF and PMP certified Futurist, Strategist and Business Architect – Telecommunications Strategic Business Transformation and Technology Change Management. He began his career in Finance, Planning and Strategy before moving into Business and IT Architecture. Due to a broad and diverse career history he performs Future Management leadership roles from a distinctly customer focussed viewpoint – maintaining future-oriented and strategic Stakeholder Management and Benefits Realisation perspectives. Nigel takes a highly practical and pragmatic approach to the targeted application of strategy-enabling technology and delivery of quick wins to early adopters along the way. Email: [email_address] Mobile Phone : +44 (0) 7832 182595 EA-envision: Strategic Enterprise Management Framework © EA-envision