This document discusses big data as a service (BDaaS), including defining BDaaS and proposing a user experience-oriented BDaaS architecture. It begins with defining BDaaS and contrasting it with traditional data services. It then presents a three-layer BDaaS architecture consisting of a data storage layer, service engine layer, and application layer. The service engine layer is responsible for key functions like service registration, user and behavior modeling, dynamically composing BDaaS, and distributing/assembling requests. This architecture aims to provide a standardized way to access and analyze big data while hiding complexity and improving the user experience.