1) The document summarizes an analysis of the e-commerce website Limeroad, which is a social commerce portal focused on women's fashion.
2) Key aspects of Limeroad discussed include its "Love. Create. Share. Shop" model, 350+ brand partnerships, and revenue model based on commissions from vendor sales without inventory holdings.
3) Limeroad has seen strong growth, with 10x increases in traffic and vendors since 2013, and aims to be the largest shopping platform for women in India and Southeast Asia.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
This article presents and discusses the different business models adopted by e-commerce firms. It addresses the
issue of the business model, concerning the revenue-generating model, marketing-related costs, logistical
problems, risk of fraud and the demand for investment in technology. Some of the models are profitable and most
are not. The world is experiencing a sharp increase in this sale channel, but many operations are still losing a lot
of money
Emerging trends in E-tailing: A novel perspectiveBella Meraki
E-tailing (or electronic retailing) is the selling of retail goods on the Internet. It is the most common form of business-to-consumer (B2C) transaction. Now it has become the new shopping method. When most of the consumers spend more time for social meetings, entertainments and other recreational activities, there is hardly any time for physical shopping. E-tailing sites provides exclusive feature which no other retail outlets can offer and makes the customer shopping experience new and worthwhile.
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
A Wake Up Call - By Prof Swapna Pradhan, WelingkarUday Salunkhe
Traditional brick-and-mortar stores should revisit their business models keeping the customer at the core, in order to stay relevant. This year, my pre-Diwali shopping turned out to be a pleasant experience— considering that I did not have to wait in a long queue at the billing counter. I was in and out of a popular national department store in an upmarket Mumbai suburb in less than 45 minutes.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Thesis Statement for students diagnonsed withADHD.ppt
Limeroad
1. E – Commerce
Website analysis of
Efforts by:
Deepali Pandit
Shivam Kharwal
BFT - V
2. Abstract
In this study, I present a theoretical model, which grows together the elements of shopping
online with the increased internet usage and main emphasis was laid on limeroad.com.
The data have been gathered from various sources mainly from the company’s official
website and a qualitative analysis has been carried out.
The core category of the model is “Love. Create. Share. Shop”. The analysis and the
model answer the question of principles and practices should be considered in to make
your e-commerce portal successful.
It is based on the philosophies that are linked to the categories: material sourcing,
Customer satisfaction, Revenue model, Competitors, saving resources and etc.
3. Executive Summary
Online shopping is the process consumers go through to purchase products or services
over the Internet.
An online shop, or virtual store evokes the physical analogy of buying products or services
at a bricks-and-mortar retailer or in a shopping mall.
Online shopping has spread into every corner of life, linking people to the culture
of capitalism in frequent and daily ways.
In general, shopping has always catered to middleclass and upper class women.
Shopping is fragmented and pyramid-shaped.
E-commerce enables consumers to save money and to choose among an increased
range of products, especially when products are not available locally or nationally.
However, due to online payment consumers take advantage of the increased choice and
cheaper prices that e-commerce can deliver.
This research is conducted to study the working of Limeroad.com which is a social E-
commerce portal. This report includes the various factors which are taken into
consideration by the consumers for purchasing through online shopping.
This research also takes into consideration the factors which forms the basis
of comparison made by the customers for online shopping vis-à-vis shopping through a
retail store. The main focus of this study revolves around women as a buyer.
4. About Limeroad
Limeroad is an ecommerce portal with a difference. Here, you can discover that perfect
top, share it with your Facebook friends, get a second opinion and buy it only if it gets a
nod from all your friends. Exactly the way we women prefer to shop. Founded in 2012 by
Suchi Mukherjee. . LimeRoad.com is a brand owned by A.M. Marketplaces Pvt. Ltd.
The platform hosts three unparalleled ecosystems: vendors, scrapbookers and
consumers who are reinforcing each other.
About CEO
Ms. Mukherjee was selected as one of 15 women worldwide, “Global Leaders under
40”, and showcased at the World Women's Forum in Paris in 2010 for her
contributions in scaling businesses which impact people’s lives deeply using
technology.
She was on the executive management team at Skype where her teams designed
and launched the biggest product upgrade in Skype’s history post-launch.
Ms Mukherjee built Gumtree, an eBay Inc. subsidiary, into a leader in the jobs and
consumer-to-consumer cars classifieds in the highly competitive UK market.
User Interface
The home page greets you with this tempting magazine spread you see in the screenshot.
This is the first page of the Limeroad scrapbook collections – ‘Affordable Intelligent living’.
A click on the rupee symbols displayed on the items shows the brand and price for that
item along with a link to view more details. The item pinned as ‘hot picks’ is the most
recommended one by Limeroad.
5. The pink icons serve to flaunt your style and share. Click the heart shaped icon to show
you love this collection. Click the book with clip icon to create your own scrapbook. Click
the people icon to share it with your Facebook friends.
You can flip through this page to see the next collection ‘Summertime Blues’ just as you
would flip through a fashion magazine. In addition, those green flaps on the edge of the
magazine allow you to shop by cities or brands or your own scrapbook. Creating a
scrapbook is easy – every item you browse through has a scrapbook icon. Just click the
icon and you have an open scrapbook beside. Drag everything you like and describe your
collection under ‘Lets Party’, ‘Work wear Wardrobe’, ‘Flirty me’, ‘Bollywood Dazzle’, etc.
You can then share this scrapbook with your Facebook friends or add it to your shopping
cart. Currently, the shopping cart option on the scrapbook isn’t enabled. But you need to
sign in with your Facebook account to be able to share. There is also a sign up form for
a new account. You need to be logged in if you plan to go shopping on this road. And if
someone buys your style, you will get LR point in your account.
6. Product Range
The menu bar lists categories from clothing and accessories to Bags to beauty,
home decor and fitness products. Whatever you browse through, there are many
filters to make your search easy, just as most e-Commerce portals do. Limeroad
deals with more than 350 brands and thousands of items.
Payment mode
Available modes of payment for the product while shopping are:
COD
Credit card
Debit card
Net banking
Paytm
Payumoney
Mobikwik
7. The Growth
They set out to build Limeroad in 2012 and have grown in strength since then. Suchi says
that the platform is seeing very encouraging numbers in terms of visual user generated
content —- 250,000+ units of unique user generated visual content per month – these
are unique looks. Some pointers:
The traffic has been up 10 times since April 2013
600+ vendors, up 10 times since April 13 (50% unique to Limeroad)
India accounts for $200billion (21%) of global manufacturing of lifestyle
5x orders since January 2014 v/s 2x marketing
Mobile a/c for 60% transactions
Limeroad strives to make the visuals best placed to transcend vernacular.
(even people not conversant in English would be conversant with the site)
Suchi says that, “We are going after the 400000 smartphones that will be around in 2016,
out of which 30-50% will belong to women.”
Revenue Model
Their supply side model – a tightly managed marketplace – makes them extremely
capital efficient. In other words, they do not commit working capital to hold / block
inventory. They make money when vendors sell i.e. a commission revenue (% of sales).
Business & monetization model
No inventory, capital light
High repeat rate business. 600% growth in last 12 month. 85% organic.
Commission income from vendors for products sold.
8. Reasons for Investor’s confidence
It is not very common to see a three year old Indian startup raise more than $20 million
in two big chunks. Raising capital is definitely not the end game but raising funds is
essential to grow quickly and helps in multiple ways. Reason for investor’s confidence are
given below:
Quality of the team.
Clear traction on metrics. Limeroad has the highest in-session engagement
metrics in the country, and the only company in the country with exploding
unique visual user generated content.
Clear alignment on vision- From the start our investors Matrix partners and
Lightspeed venture Partners shared our vision of creating largest shopping
platform for women in India.
Top Competitors
They compete only with themselves and with the rest of the offline lifestyle options for
users. Currently <1% lifestyle vendors are online in a market which at factory prices
accounts for 20% of global production of lifestyle.
No one has our level of nearly 2 million new looks and products; 95% of what one sees
on the platform is unique to Limeroad. It is the leaders in social mobile commerce.
Innovative Approach
They are the pioneers in visual social content used in Indian commerce. They are
transforming lives in the process. “LImeroad scrapbook” is one of the way of getting out
there, from the boundaries. Limeroad is the first portal to use the concept of scrapbook
which somewhere adds value to it. By this people can visualize well. It is well known by
their tag line which is: “Love. Create. Share. Shop”
9. Customer Satisfaction
The community posted nearly 20000 style statements as “scrapbooks” last month alone.
That’s a 100x growth in less than a year. They grew GMV 600% in the last 12 months,
there are passionate users who visited our app on average more than 84 times a year.
As a result 85% of their orders come from organic traffic. Great consumer brands are built
from building a tremendously passionate loyal base of customers, who love something
fundamental about the product
.
The Road ahead
Limeroad launched its Android mobile app 3 months ago, and already it accounts for
over 40% of our products sold.
Limeroad didn’t disclose the team strength but is in the process of expanding their teams
mostly across technology and sourcing. Regarding building a team, Suchi says, “People
are our most critical asset and we almost always look for people with a real spike and
with a strong can-do. Experience is secondary in a world where we are redefining the
rules every day.”
Limeroad is on a mission to build the most extensive delightful discovery platform with a
focus on South-East Asia.