The E-tailing industry overview

2. Thus …….
we are LAZY!
An insight into Indian E-Commerce industry and services provided

3.  Introduction
 Some numbers(which I'm least bothered about)
 The NEW Divide(Overview of the internet marketing)
 Services offered by them
 Myntra.com and the market
Contents

4. Why E-Marketing??
Why not??

5.  In June 2010 nearly 150 million U.S. consumers visited a travel
Web site(35% increase from 2006)
 Revenues exceeded $60 billion (20% increase)
 Fierce competition showed 53% rise in the sale of airline ticket
 According to survey people in US referred Expedia, Travelocity
or Orbitz rather than a local travel agent
Some numbers

6.  Indian e-commerce market galloped at an impressive growth rate of 47 per
cent to over Rs 46,000 crore in the 2011 calendar year
 Total market size increasing from Rs 19,688 crore by the end of 2009 to an
estimated Rs 31,598 crore in 2010.
12%
8% Online Travel
Industry
Financial
80% Services
E-tailing
Some numbers(Indian perspective)

7. Kolaveri reached 38 million people…..
So why not your product??
Moreover

8. Internet Marketing services can be casually divided into
 Movie Rentals
 Mobile Applications
 Online Music
 Personal Finances
 Personal Healthcare
 Photo Printing and Gifts
 Real Estate
 Search Engines
 Travel Portals
 Online Discounts
 Food
 Fashion and Lifestyle
The NEW Divide

9. Movie Rentals

10. Mobile Application

11. Online Music

12. Personal Finances

13. Travel Portal

14. Online Discounts

15. Food Portals

16. Fashion and Lifestyle
The major players

17.  Started in June 2007 in a three bedroom service apartment in South
Bangalore by three graduates from IIT Kanpur( Mukesh
Bansal, Ashutosh Lawania and Vineet Saxena)
 3 billion unique visitors a month
 2-3000 transactions on a daily basis
 Started its business with selling personalized items like T-shirts
and chains with logos or personalized statement
 Because of the fragility and wafer thin margins of the business
jumped in as online apparel merchandiser
 More Emotional Connect with the end consumer

18. and the competition

19. • More than 80-100 brands
• User Friendly Website
• Designs from the latest season
• Brand Exposition
• Info-centric Buying and Selling
• More data available(north v/s
south, east v/s west, towns v/s cities –
targeting can be more specific)
• Cash on Delivery(COD)
• 24-hour call center
• Dedicated warehouses in Bangalore
• Unique Logistics

20.  Website's design and experience
offered to the user are still
rudimentary
 Absence of a plan to provide a
mobile phone and/or I pad platform
is also seen as a glaring gap in its
portfolio
 Delivering orders and after sales
support
UPS n LOWS

21. THANK YOU!