Course Support for the module E-Strategies

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Introduction
Focus Improve Knowledge Leverage Measure
Networks Relationships Emerging Interactions Innovation
http://DSign4Methods.com
E-Strategies
Social
Commerce
November 2017

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Agenda
Introduction
Business Basics
Web Services
Differences in Kind
Network Effects
Introduction

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The objective of this course explore the link
between strategy and information technology
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Administration
 Analyze the foundations of business
information systems
 Apply these analyiss to explore the strategic
impact of information technology today
 Develop the associated concepts and
applications in the context of each student’s
work
 Transpose these concepts and applications in a
small group project
In this module , you will

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To help us understand the motivations, experience and objectives of the internal
and external clients of the organization
 ROI
 Real time data
 ...
Stockholders
 Competition
 “made in” “made by”
 ...
The State
 Lower entry barriers
 Acquisitions, OPA...
Partners
 Loyalty
 Real costs
 ...
Clients
The Enterprise
 Mobility
 Empowerment
 ...
Employees
Introduction

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• No Single Version of the
Truth
• Loss of Data
• Lack of a holistic view

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• The assumption of order
• The assumption of rational
choice
• The assumption of
intentional capacity
• The assumption of identity
Conflict

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Web services are a are self-contained, self-describing, modular
applications that can be published, located, and invoked across the Web.
Un service Web est une « unité logique applicative » accessible
en utilisant les protocoles standard d’Internet

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Web Services are an example of Service Oriented
Architectures
• A service-oriented architecture (SOA) is
an architectural pattern in which
application components provide services
to other components
• A service is a logical representation of a
repeatable business activity that has a
specified outcome
• The principles of service-orientation are
independent of any vendor, product or
technology

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Deloitte The digital workplace: Think, share, do

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• Data : information in relation to context
• Utilities : computer applications that cover
specific business tasks (word processing,
spreadsheets, etc.)
• Services : business models that meet specific
client needs
• Static Web Pages (HTML)
• Dynamic Web Pages ( ASP,
JSP, PHP, ...)
• Web Services (based on
XML, JSon)

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• Extend rather than replace your
system
• Start at the edge rather than in
the middle
• Focus on process rather than
function
• Talk business rather than
technology
Source: Hagel and Brown
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• The only technology a Web Service needs is an Internet
connection, preferably broadband, a Web browser and
possibly an email account.
• A Web Service does not require any local software to be
installed to make it function
• A Web Service can be accessed manually via a service
provider's portal or programmatically via an application
programming interface (API)
• Web Services are consumed and pricing is based on either a
per-use basis or a periodic subscription (monthly, quarterly,
annually) and not on a "number-of-users" basis.
Source: Steward McKie
10 Rules of Web Services
The Internet

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Source: Microsoft
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• Common objectives – shared
meaning
• Actors and actants
• Innovation closely tied to
organisation
• Possibilities tied to societal
environment
Conflict
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Conflict

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Characteristic Value
Degree Centrality Number of links
Betweeness
Centrality
Role of brokerage
Closeness
Centrality
Vector of visibility
Network
Centralization
Centralized vs
Decentralized
Network Reach Importance of first 3
levels
Boundary
Spanners
Linked to Innovation
Peripheral Players Potential Gateways
Networks

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• In physics, a power law relationship
between two scalar quantities x and y
is any such that the relationship can
be written as
– <math>y = ax^k,!<math>
• where a (the constant of
proportionality) and k (the exponent
of the power law) are constants.
• in its simplest terms roughly eighty
percent of the work is done by
twenty percent of the network
Networks
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• In reality, the market is nothing but a directed network
• No manager or firm can succeed or fail alone, customers, managers
and teams are inherently linked together in social networks.
• The notion of interdependence : managers constitute hubs and
nodes of the network, organization learning will filter down and out
through the network as a whole.
• six degrees of separation : everyone in the world can be reached
through a short chain of acquaintances.
• Change is marked by "phase transitions" from states of disorder to
order: "cascading failure“ and “emergent” threats .
Networks

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Networks
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Brian Solis
http://conversationprism.com/
Metrics

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Introduction