4. The authors develop the notion of the "Innovator's
DNA"? To what exactly does this refer?
Why do they argue that capitalizing on the
divergent associations of their founders, executives,
and employees is so important?
Peter Drucker stressed the power of provocative
questions. What real life examples can you offer?
Roger Martin writes that innovative thinkers have
“the capacity to hold two diametrically opposing
ideas in their heads.” Can you give a pertinent
example here at school
Why to the authors conclude their article with the
paragraph "Practice, Practice, Practice"
6. Economic development consists of three
distinguishable stages of invention, innovation and
imitation
An ’invention’ is an idea, a sketch or model for a
new or improved device, product, process or
system.
An ’innovation’ is accomplished with the
commercial transactions of the product, process,
system or device.
Joseph Schumpeter
Introduction
9. Introduction
• Place - changes in geography, time, physical
resources and budget
• Platform – enriching how information is produced
and consumed
• People – modifying the frame of reference
• Practice - impacting the reality of management
Schlenker (2015)
10. Introduction
From 1950 to the mid-1960’s, fast
economic growth allowed for a strong
‘technology push’
Companies focused predominantly on
scientific breakthroughs
Innovation is a simple linear process
with emphasis on R&D
Market information (customer demands)
are integrated very late in the process
Roy Rothwell
Laser Technologies
11. The mid 1960’s to early 1970 were
characterized by a ‘market shares battle’
Because of increasing competition, companies
to shift their development focus to a ‘need
pull’
The central focus is responding to the
market’s needs.
Too much emphasis on improving existing
products to meet market needs
Roy Rothwell
Telephones, Baidu
Introduction
12. Introduction
From the mid 1970’s to the mid-
1980’s are marked by inflation and
stagflation
Strategic focus was on corporate
consolidation and product
portfolios’
R&D and marketing play a
balanced role in cost reductions
The focus is on technological
opportunities rather than societal
needs
Research
Knowledge
Potential
market
Invent and/or
produce
analytic
design
Detailed
design and
test
Redesign
and
product
Distribute
and
market
D I S
D: Direct link to and from researchfrom problems ininvention and design
I: Support ofscientific research by instruments, machines, tools
S: Support of researchinsciences underlying the product areas
K K K
Roy Rothwell
ATMs
14. The use of purposive inflows and outflows of
knowledge to accelerate internal innovation, and
expand the markets for external use of
innovation, respectively.
Introduction
16. • InnoCentive is an "open innovation" company
that tackles research an development problems
• Open Innovation suggests that innovation is
more likely to come from a community than from
an organization
• The model addresses problems in
engineering, computer science, math, the
physical sciences and business.
• Cash awards are given for solving challenge
problems typically from $10,000 to $100,000.
Introduction
