Gain Competitive Advantage by Increasing Knowledge Productivity

1. Gain Competitive Advantage by Increasing Knowledge Productivity A Technological Framework and Guide

2. Speaker Alexander Stumpfegger Managing Director CID Consulting GmbH

3. CID GmbH • Digitization of Business Processes since 1997 • Software Development based on Microsoft .net Pattern Science AG • Research & Development on Text Mining, Semantics & Machine Learning since 2007 • Scientific Cooperations CID Consulting GmbH • Technology-focused Consulting since 2008 • Implementation of Knowledge Management and Competitive Intelligence Processes Hasselroth, Germany • 150 Employees • Founded 1997 Enterprise-ready Software Solutions for Efficient Processes combined with Innovative Research and Development Delivering Smart Answers

4. • Which challenges meet companies today? • Which solution components are available? • What can IT contribute to Knowledge Productivity? Focus: Knowledge Productivity Which challenges meet Information Workers during their daily work? How can they improve Knowledge Productivity effectively?

5. Management Product DevelopmentBusiness Intelligence Marketing & Sales IT Service Zoom: Knowledge Work Project Management

6. Competitive Intelligence Use CasesSources over 11.000 Websites (competitors, news, industry magazines, scientific publications, …) over a Million of Market Data (financials, sales, advertisement spending, …) Users Professional Analysts Management End-Users company-wide Any new product launches? What are new trends in my market? How do legislation and regulation change? How do I get in-depth information easily?

7. Technology Management Sources over 10.000 Websites (competitors, news, industry magazines, scientific publications, other industries …) Patents from Selected Groups European Patent Office Use Cases Users Professional Analysts What are new trends in my market? What are relevant trends in other industries? Does a competitor move into a new segment? How do research, development & marketing relate?

8. Product Development Sources Thousands of Service Tickets collected within the Service Portal Use Cases Users Professional Analysts Management Are there any trends in product- related issues? How to improve a product’s quality and lifecycle? How to improve SLAs with customers? How to consolidate service information?

9. Market Monitoring Sources over 300 Websites (competitors, news, industry magazines, scientific publications, other industries …) Use Cases Users Professional Analysts Management End-Users company-wide Any new product launches? What are new trends in my market? Does a competitor move into a new segment? How do I get in-depth information easily?

10. many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies Challenges Starting Point Objective

11. Level of Implementation LevelofEfficiency ++ ++ many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies

12. Level of Implementation LevelofEfficiency ++ ++ external Information Collection internal many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies

13. Structured & Unstructured Information Information Variety

14. Information Demand • websites • press releases • sales reports • Social Media for operational & strategic decisions • websites • press releases • signed contracts • CRM • service & support • Social Media • universities • research institutes • publications • conferences • patents • studies • new law • standards • decisions • admissions Competition Authorities & Legislation • news about... • industry • market players • incidents, e.g. accidents Press & Media Customers Research & Development • innovation • influencing factors on product and industry other industries

15. Solution Organization & IT Support

16. Crawler Wolfsburg (Germany), 08.11.2006 - "The Presidium of the Supervisory Board of Volkswagen AG and Chairman of the Board, Dr. Bernd Pischetsrieder, have agreed by consensus he retires on 31.12.2006." This short note was published by the VW Group last night about the resigning of its chief executive. Successor will be the CEO of Audi, Martin Winterkorn. There were no further explanations by the company. Also the largest shareholder of VW, the sports car manufacturer Porsche AG, did not want to comment. Crawling of relevant parts of web sites Crawler Centralized Index Internal Systems (SharePoint, CRM, DMS...) Interfaces Solution

17. Level of Implementation LevelofEfficiency ++ ++ external Information Collection internal many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies

18. Level of Implementation LevelofEfficiency ++ ++ Information Collection internal external Search many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies

19. Solution: “Findability“

20. Challenge Pictures from WikiCommons: http://commons.wikimedia.org/wiki/File:Malus_Granny_Smith_4546.jpg, http://commons.wikimedia.org/wiki/File:Apple_logo_black.svg, http://upload.wikimedia.org/wikipedia/en/0/04/Apple_Records.png

21. Entitiy Identification Concept Recognition Knowledge Base Product Enterprise Subsidiary Supervisory Board Board of Managers Board of Directors Volkswagen Golf Solution: Semantics

22. Result: Intelligent Search

23. Search for Related Documents

24. Level of Implementation LevelofEfficiency ++ ++ Information Collection internal external Search many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies

25. Level of Implementation LevelofEfficiency ++ ++ Information Collection internal external Search Analysis many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies

26. Long Result Sets

27. Detection & Summary of Relevant Information

28. Topic Detection

29. Level of Implementation LevelofEfficiency ++ ++ Information Collection internal external Search Analysis many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies

30. Level of Implementation LevelofEfficiency ++ ++ Information Collection internal external Search Analysis TrendDetection many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies

31. Topic Detection

32. Level of Implementation LevelofEfficiency ++ ++ Information Collection internal external Search Analysis TrendDetection many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies

33. Level of Implementation LevelofEfficiency ++ ++ Information Collection internal external Search Analysis TrendDetection Self-Service many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insights search comprehensively examine holistically reduce dependencies

34. Level of Implementation LevelofEfficiency ++ ++ Information Collection internal external Search Analysis TrendDetection Self-Service many sources various formats little structure search quickly analyze aspects understand quickly identify correlations detect trends provide individual insightssearch comprehensively examine holistically reduce dependencies

35. Level of Implementation LevelofEfficiency ++ ++0 SharePoint Feeds & Alerts Enterprise Search Intranet Portals Manual Analysis & Visualization Information Sharing Initial Situation

36. ++ ++0 centralized indexing of internal information Systematic collection of external information Enterprise Search Intelligent Search with related terms and ontological concepts Consolidated Search in external & internal information Contextualization Pre-Analysis for efficient interpretation Exploratory Search Self-Service Dashboards Automated Detection of Topics and Trends Intranet Portals Solution Visualization Information Sharing Objective Level of Implementation LevelofEfficiency

37. Objective Mission accomplished Alexander Stumpfegger CID Consulting GmbH Managing Director Gewerbepark Birkenhain 1 D-63579 Freigericht phone +49 6051 8846-0 direct d. +49 6051 8846-101 e-mail a.stumpfegger@cid.de web cid.com