The document summarizes an e-commerce solutions presentation about real-time bidding and dynamic ad personalization. It discusses using individual user profiles to power real-time bidding, remarketing, ad personalization, and campaign optimization. Machine learning allows the system to optimize campaigns in real-time based on ad space, creative, and user profile performance data. Real-time bidding allows impressions to be purchased individually rather than in bulk.

1. e-Commerce Solutions Presentation November 2011
Performance Trading Desk

2. Performance Display
• Real-time bidding (RTB) based on individual
user profiles
• Shopper Remarketing
• Dynamic Ad Personalization
• Customer Acquisition
• Multivariate Campaign Optimization

3. Real-time Bidding (RTB)
NON-RTB: Real-time Bidding:
Impressions Each impression won has
Purchased in bulk unique purchase value

4. Dynamic Ad Personalization
Each creative is personalized in real-time
based on the individual user profile
A few possibilities:
• Abandoned cart items
• Previously browsed items
• Complimentary or related products
• New, Sale, or other product tags
• Special offers based on user’s cart status,
• Application of CRM data, such as
purchase
history, preferences, newsletter
subscription, etc.

5. Individual User Profile
All of our real-time decisioning is based on
individual user profiles computed using several
layers of data analysis.
 Bidding
 Targeting
 Personalization
 Optimization

6. Multivariate Campaign Optimization
Machine learning enables us to optimize each campaign as
it’s happening.
The system automatically tweaks a wide range of variables
based on real-time performance cues from three dimensions
of analysis:
1. Ad space characteristics
2. Creative performance
3. Individual user profile

7. RTB e-Commerce
The future of Online Retail is NOW!
Contact Us to Find out More

8. Contact
Wout Van Damme | CEO
Sanjaya Molligoda | President
Contact us today: info@funbox.com
Web: http://www.funbox.com
Office: AU +612.8206.8844 Fax: +612.808.83889
Address: Level 6, 56 Clarence Street, Sydney, NSW, 2000, Australia