RTB eCommerce uses real-time bidding to display personalized ads to online shoppers based on their profiles and past browsing behavior. It aims to re-engage customers who have left a site without buying through shopper remarketing ads, and acquire new customers by targeting them with ads across the web. The system dynamically optimizes campaigns in real-time using machine learning by analyzing ad space, creative performance, and individual user profiles and behaviors.

1. What is
RTB eCommerce?

2. 2What do these words mean to you?

3. 3What do these words mean to you?

4. 4
How?

5. 5Performance Display
 Real-time bidding (RTB) based on individual user
profiles
 Shopper Remarketing
 Dynamic Ad Personalization
 Customer Acquisition
 Multivariate Campaign Optimization

6. 6Real-time Bidding (RTB)
€45
Non-RTB:
Impressions
purchased in bulk
Real-time Bidding:
Each impression won has
unique purchase value

7. More than 90% of
shoppers will leave your
site without buying.
Remarketing finds these
users as they browse the
web and serves them
personalized ads,
bringing them back to
your site to buy.
7Shopper Remarketing

8. 8Dynamic Ad Personalization
Each creative is personalized in real-time
based on the individual user profile
A few possibilities:
 Abandoned cart items
 Previously browsed items
 Complimentary or related products
 New, Sale, or other product tags
 Special offers based on user’s cart status,
 Application of CRM data, such
as purchase history, preferences, newsletter
subscription, etc.

9. 9Customer Acquisition
Looking for a way to
scale your audience
beyond your previous
visitors?
We can help you
connect to action-
prone new users
across the web.
The new users get personalized ads, too.

10. All of our real-time decisioning is based on
individual user profiles computed using several
layers of data analysis.
10Individual User Profile
 Bidding
 Targeting
 Personalization
 Optimization

11. 11Multivariate Campaign Optimization
Machine learning enables us to optimize each
campaign as it’s happening.
The system automatically tweaks a wide range of
variables based on real-time performance cues
from three dimensions of analysis:
1. Ad space characteristics
2. Creative performance
3. Individual user profile

12. RTB eCommerce
Welcome to the future of display.
Contact us below
to set up a test