This document discusses RTB ecommerce, which uses real-time bidding based on individual user profiles to display personalized ads. It can include remarketing to users who left a site without buying, ads personalized with abandoned cart items or related products, and finding new customers similar to a site's past visitors. Each impression is auctioned individually, and machine learning optimizes campaigns in real-time based on ad space, creative, and user profile performance data.

1. What is
RTB eCommerce?

2. What do these words mean to you? 2

3. What do these words mean to you? 3

4. 4
How?

5. Performance Display 5
 Real-time bidding (RTB) based on individual user
profiles
 Shopper Remarketing
 Dynamic Ad Personalization
 Audience Extension
 Multivariate Campaign Optimization

6. Real-time Bidding (RTB) 6
€45
Non-RTB: Real-time Bidding:
Impressions Each impression won has
purchased in bulk unique purchase value

7. Shopper Remarketing 7
More than 90% of
shoppers will leave your
site without buying.
Remarketing finds these
users as they browse the
web and serves them
personalized ads,
bringing them back to
your site to buy.

8. Dynamic Ad Personalization 8
Each creative is personalized in real-time
based on the individual user profile
Possible Ad Contents:
 Abandoned cart items
 Previously browsed items
 Complimentary or related products
 New, Sale, or other product tags
 Special offers based on user’s cart status,
 CRM data, previous purchase behavior, etc.

9. Audience Extension 9
Looking for a way to
scale your audience
beyond your previous
visitors?
Using statistical twin
targeting methodology,
we help you connect to
action-prone new users The new users get personalized ads, too.
across the web.

10. Individual User Profile 10
All of our real-time decisioning is based on
individual user profiles computed using several
layers of data analysis.
 Bidding
 Targeting
 Personalization
 Optimization

11. Multivariate Campaign Optimization 11
Machine learning enables us to optimize each
campaign as it’s happening.
The system automatically tweaks a wide range of
variables based on real-time performance cues
from three dimensions of analysis:
1. Ad space characteristics
2. Creative performance
3. Individual user profile

12. RTB eCommerce
Welcome to the future of display.
Contact us below
to set up a test