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E commerce: Expanding Business Online
The document outlines the essentials of e-commerce in the Philippines, detailing its definition, legal framework, and types of transactions. It emphasizes the E-Commerce Law which provides legal recognition for electronic transactions and mandates government involvement in e-commerce development. Additionally, it discusses the rise of mobile commerce and provides insights into effective marketing strategies and consumer engagement within this digital landscape.
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E commerce: Expanding Business Online
- 1. E-Commerce: Expanding Business Online Janette Toral http://e-commercephilippines.com
- 5. DigitalFilipino.com Club • http://www.e-commercephilippines.com • Free research reports, marketing assistance, referrals, and consulting. • Have individual, SME, and corporate membership • Nearly 100 members.
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- 11. Internet Search emergesas the top online activity. Activities showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2010
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- 13. What is E-Commerce? • E-Commerce is the exchange of information or transactions using any form of electronic communication. • Covers both commercial and non-commercial transactions (Republic Act 8792, The E-Commerce Law) • The Internet is the information highway or public network where e-commerce and various forms of communication take place. • E-commerce that takes place over the Internet is often referred to as Internet Commerce. • Mobile Commerce - transaction takes place in mobile devices such as cellular phone and personal digital assistant (PDA).
- 14. Examples: Forms ofe-commerce • Electronic data interchange • Fax • Internet bulletin board • Email • Electronic fund transfer • Text messaging
- 15. E-Commerce Law • Itgives legal recognition of electronic data messages, electronic documents, and electronic signatures. (Section 6 to 15) • Allows the formation of contracts in electronic form. (Section 16 to 23) • Makes banking transactions done through ATM switching networks absolute once consummated. (Section 16) • Parties are given the right to choose the type and level of security methods that suit their needs. (Section 24) • Provides the mandate for the electronic implementation of transport documents to facilitate carriage of goods. (Section 25 and 26)
- 16. E-Commerce Law • Mandatesthe government to have the capability to do e- commerce within 2 years or before June 19, 2002. (Section 27) • Mandates RPWeb to be implemented. RPWeb is a strategy that intends to connect all government offices to the Internet and provide universal access to the general public. (Section 28) • Made cable, broadcast, and wireless physical infrastructure within the activity of telecommunications. (Section 28) • Empowers the Department of Trade and Industry to supervise the development of e-commerce in the country. (Section 29)
- 17. E-Commerce Law • Providedguidelines as to when a service provider can be liable. (Section 30) • Authorities and parties with the legal right can only gain access to electronic documents, electronic data messages, and electronic signatures. For confidentiality purposes, it shall not share or convey to any other person. (Section 31 and 32) • Hacking or cracking, refers to unauthorized access including the introduction of computer viruses, is punishable by a fine from 100 thousand to maximum commensurate to the damage. This includes mandatory imprisonment from 6 months to 3 years. (Section 33a) • Piracy through the use of telecommunication networks, such as the Internet, that infringes intellectual property rights is punishable. The penalties are the same as hacking. (Section 33b) • All existing laws such as the Consumer Act of the Philippines also applies to e-commerce transactions. (Section 33c and 33d)
- 18. E-Commerce Law • Tasksthe DTI, DBM, and BSP to enforce this law and issue implementing rules and regulations, in coordination with DOTC, NTC, NCC, ITECC, CoA, other concerned agencies and the private sector. (Section 34) • Create a Congressional Oversight Committee composed of the Committees on Trade and Industry/Commerce, Science and Technology, Finance and Appropriations of both the Senate and House of Representatives to oversee the law's implementation. (Section 35) • Funding for continued implementation of the E- Commerce Law shall be included in the annual General Appropriations Act. (Section 36)
- 19. IRR for ECA • Authority of the Department of Trade and Industry in supervising and directing the implementation of the law. (Section 2) • Principles that shall govern the implementation of the E-Commerce Law. Mechanisms for private sector input and involvement in policy- making by government agencies, in respect to the implementation of the law, shall be promoted and widely used. (Section 3a and b) • Equal tax treatment to both e-commerce and traditional transactions (Section 3d) • Mandates businesses to protect the privacy of users and give them control to protect such. (Section 3e) • Encourage small and medium enterprises in order to gain access to IT resources. (Section 3g) • Government to provide equal and transparent access to information. (Section 3l) • Private sector is encouraged to explore means of settling e- commerce disputes such as arbitration and mediation. (Section 3m)
- 20. E-Commerce Project Plan • Workshop • Technical specifications • Align with strategic plan • Legal • Market and competitive • Testing research • Security • Competitive advantage • Customer service • Product or service plan • Logistics • Partners • Payment • Marketing • Maintenance • Success criteria • Budget • Content plan
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- 23. Find out competitionthrough search engine. Search engine is a reputation engine.
- 25. From family delicacygifts to full-blown export business. http://bit.ly/pinoydelikasi
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- 31. http://bit.ly/ayannah Provide solution andcollaboration opportunity.
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- 36. 2011 will beyear of Mobile Content and Mobile Marketing
- 37. http://bit.ly/chitjuan Use social mediato engage, generate results, proactively connect.
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- 40. E-Commerce Project Plan • Workshop • Technical specifications • Align with strategic plan • Legal • Market and competitive • Testing research • Security • Competitive advantage • Customer service • Product or service plan • Logistics • Partners • Payment • Marketing • Maintenance • Success criteria • Budget • Content plan
- 41. Book reference: Brainson Fire
- 42. Improve • Products • Marketing • Content • Sales • Customer Service
- 43. Content Continuous Research Community Cost-effective Capacity building Commitment Photo credit: PinayAds.com
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- 46. Engages the audience Winnerof DigitalFilipino Social Networking Awards 2010 (Social Network category)
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- 49. Brand Background Real Leaf green tea is the newest ready-to-drink (RTD) tea in the market launched mid-2009. Real Leaf is brewed from 100% whole green tea leaves, naturally packed with Theanine, with a delicious hint of fruit and honey. Real Leaf Green Tea won the blog category in DigitalFilipino Social Networking Awards 2010
- 50. Key Learnings • Incentivizedconsumer engagement with the blogger community around a strong concept can drive rich RESPONSE and online brand presence. Big Idea Medium “What’s in it for me?” Real Leaf Paparazzi Key Blogs & iPod Nanos, cash & products Blog Networks = 150+ product-‐related photos 400+ blog posts 40+ related search results
- 51. 1st place: MommyTalks by Precious Bahinting http://www.mommytalks.net/2010/01/real-leaf-paparazzi.html
- 52. Search Results for:“Real Leaf” Google Top 10 results Before: 1 video, 1 employee post AJer: 8 on the Top 10 search results
- 53. BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST MTV Emerge won the media voting category in DigitalFilipino Social Networking Awards 2010
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- 58. tag plug hide
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- 63. #3 Be relevantto your audience.
- 64. TV PRINT POS CRM digital digital digital digital social social social social game game game game mobile mobile mobile mobile Be Useful
- 65. Ways to acceptpayment • Cash – person to person • Bank deposit • Remittance service • Credit card • SMS
- 66. Life Cycle ofa Transaction - Authorization 1. Consumer Selects 2. Website redirects 3. Gateway accepts goods to purchase Consumer to payment details Payment Gateway from Consumer 4. Gateway encrypts transaction and 8. Acquirer passes transmits to Acquirer. transaction result to Gateway. 7. Issuer check for sufficient funds and Card provides Authorization Network 5. Acquirer sends 6. Card Network transaction to Card routes transaction to Network Issuer of Credit Card
- 67. Life Cycle ofa Transaction - Settlement 1. Gateway closes off Batch and transmits to Acquirer 5. Acquirer Makes Deposit to Merchant’s Account 4. Issuer Debits Card Holder’s Account Card Network 3. Card Network settles 2. Acquirer sends transaction by paying Batch to Card Network Acquirer and debiting Issuer Account
- 68. Charge Backs andRefunds Website Issuer Card Acquirer Network
- 69. Be prepared • IPV4 to IPV6 • Cheaper bandwidth • Powerful mobile devices • Tools-empowered generation • Knowledge society – Thinking – Discerning – Vocal
- 70. See you online http://facebook.com/janettetoral http://slideshare.net/janettetoral http://twitter.com/digitalfilipino