The document provides an overview of principles of internet marketing. It discusses how e-marketing differs from traditional marketing and outlines advantages such as lower costs and scalability. It also examines how the internet has impacted product mix, innovation paradigms, and the ability to create viral marketing. Guidelines are presented for an effective e-marketing plan and rearranging the supply chain to capture more value.
Business model canvas of an interesting brazilian e-commerce startup that used collective purchases concepts before Groupon, but in a different way.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
The business model canvas of Fashion.me, a Brazilian social network focused in the fashion World.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
Business model canvas of an interesting brazilian e-commerce startup that used collective purchases concepts before Groupon, but in a different way.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
The business model canvas of Fashion.me, a Brazilian social network focused in the fashion World.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
The business model canvas of the Brazilian startup GetNinjas that is a marketplace for small jobs.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
The business model canvas of the Brazilian startup Mukirana that is the biggest cent auction site in Brazil.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
Is social networks going to be the next big sales channel? ... Social media is revolutionizing the way businesses large and small are marketing themselves. This presentation provides some practical points to consider when leveraging social media as an extension of your sales channels.
The ultimate resource on digital signatures for business efficiency: covers business cases, how to calculate ROI and a how to choose the right solution for your organization
The business model canvas of the Brazilian startup GetNinjas that is a marketplace for small jobs.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
The business model canvas of the Brazilian startup Mukirana that is the biggest cent auction site in Brazil.
You can see more details in my blog: http://startupbizmodel.com
(in portugueses)
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
Is social networks going to be the next big sales channel? ... Social media is revolutionizing the way businesses large and small are marketing themselves. This presentation provides some practical points to consider when leveraging social media as an extension of your sales channels.
The ultimate resource on digital signatures for business efficiency: covers business cases, how to calculate ROI and a how to choose the right solution for your organization
Design-To-Production Ltd is a consulting & engineering services company with headquarters in Shenzhen, China and representation offices in Canada and Israel. We are proud to handle manufacturing projects in Semiconductor, Electronics and Mechanical industries.
Presentation 21st century learning new brunswick shiftsCarmen Escribano
"The Future of Teaching & Learning"
(Versión editada del vídeo Shift in New Brunswick public education)
Departamento de Educación de Canadá
21 Febrero 2.011
Market Research Report : Online and offline classifieds market in india 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Mobile Commerce is the activity of commencing commercial transactions between both B2C and B2B entities via mobile devices. Indian retail market has experienced high growth over the last decade with a gradual shift towards modern retailing formats. With growing numbers of mobile devices and mammoth wireless subscriber base, the focus is slowly shifting to mobile platforms. Leveraging on enhanced reach like MVAS and diverse features like of e-commerce, m-commerce is poised for greater adoption acrossIndia, in the coming years.
Although mobile commerce market inIndiais in nascent stage, m-payment and m-banking segments have shown significant growth over the last few years. Initiative taken by the government and financial organizations to reachIndia’s un-banked population can ensure tremendous growth in the latter segments. There are around 600,000 territories that require banking facilities but only around 89,000 bank branches are there in the country.
The fourth and last part of the presentation The Future of Media Companies focuses on the generation of revenues. The revenue model a media company envisages is intimately related to the vision of its role in the market.
Pianificazione strategica per la creazione di un Global E-CommerceFederico Gasparotto
Quali considerazioni e quale percorso dev\'essere fatto per definire la pianificazione strategica dell\'apertura di un Global E-Commerce per prendere la decisione imprenditoriale.
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
In this presentation Douglas & Breitner presented its vision on how the online channel plays a role in the process from attracting visitors online to seduce them to testdrive a vehicle with a dealer.
Understanding the digital marketing services 2011Ram Kharvy
A humble to attempt to understand the Digital Business and the current Trends - Thanks to all Industry Masters and their knowledge on the Internet which has been utilized to convey this Information
Competing with Giants - How to Win With Drupal vs. Proprietary AlternativesAcquia
Drupal has become a serious player in the enterprise market, encountering a new set of competitors along the way.
Free software alone isn't enough for most larger organizations to choose Drupal. The technical selection process is more intensive, with many more stakeholders influencing the decision process. Additionally, enterprises rely on guidance from industry analysts and their peers to create their short list of potential options to consider. Raising the visibility of Drupal's strengths and success stories is critical to competing effectively in the enterprise market.
At Acquia, we spend a great deal of time helping organizations understand the power of both Drupal and the community, and why this combination is what makes Drupal the best choice for high performance organizations serious about the social web. In this session, we'll share our experiences discussing Drupal with the analyst community and with senior executives. We'll share lessons we've learned when Drupal has lost during the technical selection process, and how we, as a community, can work together to improve our chances in the future.
Similar to Principles%20of%20 Internet%20marketing (20)
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
1. PRINCIPLES OF
INTERNET MARKETING
NAPA CONSULTING GROUP
2. Topic: Internet Marketing
E-Marketing vs. marketing
Internet demographics
Advantages
New contagions of information
Impact on Product Mix
New innovation paradigm
2
3. First A Few Facts
E-Marketing ≠sales
Marketing plan ≠e-Marketing plan
Most organizations have no:
Marketing strategy
Marketing plan
e-Marketing plan
Brand advocacy strategy
Good news: The Internet keeps on growing
Bad news: Getting harder to be found
3
4. Baseline Definition of e-Marketing
“…identifying, understanding, collaboratively
creating, and meeting a segment of
human and social needs, wants, desires,
wishes digitally.”
Adaptation of Philip Kotler’s original definition of marketing. 4
5. Customer Integrated Into Process
BEFORE AFTER
Supplier Customer Internet Customers
Supplier
Monologue Dialogue
One way One-to-one marketing
Mass communication Real-time
Static Dynamic
No interaction among customers Collaborative
Shotgun approach Segmented
Hard to identify customers Rich customer interaction
Hard to manage customers Rich customer data
5
6. E-Marketing:
More Than Just Your Website Outsource
Partners
Other Blogs
Other Blogs
Admin portal
- Regional
Branded - Agent
ACME site communities
- By industry
- By application
- Regional
Site linking - Portals
- By industry
- By application Industry
- Portals PORTAL
- Verticals Partners
Forum
A
A Search engines
- Regionally
B B
- Worldwide
C Business resource Hubs
C
Small businesses
First time visitors from search engines. B2B partners
6
8. Websites Worldwide
70 million
blogs in just
In May 2007, the number reported 4 years.
was a little over 118 million 120K blogs
worldwide being added
each day.
Netcraft November 2006 survey
8
9. U.S. Online Ad Spending:
5.9% of the $285 billion total U.S. advertising market in 2006
$16.9
Source: Wall Street Journal, May 25, 2007, pg. B1
9
10. Advantages
Democratization of advertising
Reach: Collapsing barriers of time & space
Lower risk of product / services innovation
Lower cost / higher ROI
Digitization of all information
Virtual supply chains
Virtual markets
Virtual real-time interaction with customers & suppliers
Scalability
Ability to coalesce and reach increasingly
fragmented markets
Streamline business process
10
11. Strategic Advantages
Create new sources of competitive advantage
More direct distribution model
Reengineer the supply chain
Invent new business models
Target underserved segments
Lower price barrier
New delivery methods to reduce capital
expenditure and pricing
Create more efficient marketplace
Create a “virtuous cycle”
11
12. Benefit of Creating A “Virtuous Cycle”
Reduce the risk of guessing by letting the
community define the need, want, problem,
and value proposition
Speed development cycles
Create precise features / value
Create brand advocates
Community endorsement
Community and feedback loop integral
part of shaping product
12
13. Recognize Elements of Value Creation:
Generic Value Chain
Visual representation of what organizations do to create value. Margin is the difference between Customer Perceived
Value (CPV) and cost. The primary and second activities attribute to cost.
Cost + Profit = $ Price
(Customer Perceived Value)
Support Activities
Firm Infrastructure
Human Resources Ma
rg
in
Technology Development
Procurement
Marketing
Inbound Outbound in
Operations & Service arg
Logistics Logistics M
Sales
Source: Porter’s value chain
Primary Activities
13
14. Traditional Industry Supply Chain
Look to bypass intermediaries.
Production based value Commerce based value creation.
creation. (transforming inputs (arbitrage)
into outputs)
SERVICE VAR
OEM End User
PROVIDER Reseller
Value Chain Value Chain Value Chain
Typical Service Provider Supply Chain
Each entity looks very little beyond the next partner in the food chain.
Incremental value added.
14
15. Rearrange Your Supply Chain:
Create More Strategic & Symbiotic B2B Relationships
Build more strategic & symbiotic value chain. Think in terms of solving the
common objectives, interests, and
obstacles.
Pursue common challenges.
OEM
Pursue common goals.
Value Chain
Remove common obstacles.
G Achieve collective profitability
Service
O How?
End User By removing inefficiencies and
Provider A duplicity of efforts in each discrete
value chain.
Value Chain
L Collaborate together to link
strategies, validate new applications,
how to market them, how to price
VAR them, and how to launch them,
Reseller The basic principle is to leverage,
Value Chain link, and coordinate resources at a
Reduce duplicity strategic level towards achieving the
Reduce costs same fundamental goals.
Leverage resources
Increase value
15
16. Disintermediate
Look for new ways to disintermediate the supply chain.
New players like are disintermediating the old
supply chain. In doing so, converting cost savings
Internet $ cost as a source of competitive advantage.
Web
Centric
Value Chain
$ cost $ cost $ cost
Service
OEM Reseller End User $ Price
Provider
Value Chain Value Chain Value Chain
Leverage business models or disintermediate to capture sources of competitive advantage.
ASP, On Demand, or B2B relationships to capture cost savings and revenue sharing.
Every step along the way (middleman or channel) is a cost point. Each step that can be
optimized means a cost savings that can contribute to more competitive offering.
16
17. Baseline Guidelines
Create an E-marketing plan
Choose top level domain name early
Choose & trademark branded domains
Design & linkage
Relationship of all internal websites to target customers, industry sites,
suppliers, business sites, portals, blogs
Infrastructure: Who will host sites, applications, and associated servers
SEO plan and strategy for your websites
Indexing
Real-time analytics
Communication utilities
E-mail, IM, real-time voice, weblogs
E-mail list management and opt in / out best practice (CAN-SPAM ACT)
Online advertising or “soft branding”
E-commerce site
Drive traffic
17
18. New Paradigm
Sell your idea first
Find your actors (audience) first
Size does not matter - PlentyOfFish
Reduce risk by pushing control out
Value creation increases at the edge
Decentralize authority, process, and IP
Transparency creates value
Truth travels fast
Price alone is not sustainable
Reengineer your value chain
Skip intermediaries wherever possible
Reinvent your business models
Change the status quo
18
19. Impact on Product Mix
Product / service strategy
Shared risk through open collaboration
Place (channel)
Actors & marketspace
Agents
Pricing
Hypercompetitive
Convert traffic to advertisement revenue
Promotion
Community
Customer support
24 X 7
Virtual
FAQ, forums, electronic
19
20. Almost no feedback
Old 4Ps Paradigm loop. Higher risk of
innovation and
guessing market.
Value Creator Customer
Product
Place
Pricing
Promotion
4Ps
20
21. New Innovation Paradigm
Democratization of 4Ps paradigm
Citizen branding
Collective collaboration
Collective risk sharing
Collective product innovation
Collective IP ownership
Citizen marketers will sell “remarkable” ideas
Innovators should adopt the 1% rule
If you don’t find the “sneezers” or connectors, the 80/20% rule won’t matter
Work backwards
Build your brand around your idea first. If the community you are targeting does not
coalesce and rally around the idea, continuing to build the product is irrelevant
Create your own “blue ocean”
If you play it safe and go by the rules of your industry, value chain, and business model –
you’re dead!
Most industries and markets are saturated and highly concentrated.
21
22. New Paradigm: Capturing customer
interaction creates
Collaborative Open Innovation tremendous value
and reduces risk.
Value Innovator Customer
Product
Brand
Promotion
4Ps
22
23. Contagions
New mediums for communicating
information virally among your actors
viral marketing WOMM trackback mashup
buzz marketing widget digg delicious
vblog bliget tag social media
podcasting chicklet typelist social bookmarking
contentcasting buzztracker blogroll SMO
23
24. 92% PREFER WOM
RECOMMENDATION
91% LIKELY TO BUY ON RECOMMENDATION
24