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E-Commerce in the Philippines: Opportunities and Challenges
The document discusses the state of e-commerce in the Philippines, highlighting both opportunities and challenges faced in this sector. It emphasizes the rise of social networking and online activities, while also addressing concerns regarding trust and regulation in online transactions. Additionally, projections indicate a significant potential revenue growth in e-commerce, suggesting a need for innovative business models and improved data accessibility.
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E-Commerce in the Philippines: Opportunities and Challenges
- 1. E-‐Commerce in the Philippines: Opportuni5es & Challenges Jane:e Toral @digitalfilipino h:p://digitalfilipino.com
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- 4. Published 4 (PRINTED Edi5on) books: • DigitalFilipino: An E-‐Commerce Guide for the eFilipino (2000) • DigitalFilipino E-‐Commerce Workshop E-‐Book (2004) • Philippine Internet Review: 10 years of Internet History (2004) • Blogging from Home (2008) (To be released -‐ 2013): • 2 to 4 books @digitalfilipino
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- 6. Be a trusted solu,on. Build a community. Get “100” fans.
- 7. Despite this stability, overall engagement is on the rise. Social networking now dominates… Select Monthly Online Ac,vi,es (%) 2009 2010 2011 Visi5ng Social Networking sites 51* 53 82 Search 58 76 80 Instant messaging 63 68 69 Internet Portal 54 73 67 Visi5ng public chat rooms 54 67 65 Email 63 65 64 Played games online 53 45 54 Listen to songs in music websites -‐ -‐ 45 Downloaded or uploaded music files online 25 37 37 Shared/posted something online that you created 15 24 36 Ac5vi5es showing significant increase at 95% confidence levels between 2009 and 2011 * Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across Na5onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
- 8. Follow the rules • E-‐Commerce Law • Data Privacy • Adver5sing regula5ons • Consumer protec5on @digitalfilipino
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- 11. Only registered business can open a shop here.
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- 15. Sell via Facebook page using h:p://apps.facebook.com/cashsense
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- 17. We need new business models. A:uned to economic situa5on and needs of rising genera5on.
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- 19. Lenddo.com Credit score based on quality of social network connec5ons.
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- 25. Source: Nick Fontanilla C O N T AWARENESS E FAMILIARITY OPINION/IMAGERY X CONSIDERATION T PREFERENCE SHOPPING @digitalfilipino PURCHASE urchase Funnel GFK P
- 26. About Purchase Peer reviews Behavior Mixed sources Percep5ve reference Crowd Cogni5ve fluency Product visualiza5on Social media Emo5onal decision Subconscious decision Source: Nick Fontanilla Source: Peep Laja, Markitekt h:p://conversionxl.com/9-‐things-‐to-‐know-‐about-‐influencing-‐purchasing-‐decisions/
- 27. The backdrop to e-‐commerce in Philippines Tradi,onal Presence of High reliance on IT and Banking counterfeits and inter-‐personal infrastructure trade legacy knock-‐offs rela,onships “evolving” Lack of ‘accredita5on and Buyers need Buyers feel Low levels of guarantees'…by to ensure the comfort, confidence/ default modern trade actually quality by dealing with trust in encourages physical known transac5ng des5na5on inspec5on vendors online shopping There is an inherent reluctance to “trade” through the Internet Source: Yahoo!-Nielsen Net Index 2011
- 28. Online transac,ng remains in it’s infancy Online Transac,ons (%) 3 1 2010 2011 Ques5on: Have you purchased products online in the past 12 months… payment could be online or offline? Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011
- 29. Projected e-‐ commerce revenue in the Philippines is at P5 billion pesos excluding airline bookings. If online booking included, that will be an addi5on of es5mated P17 billion. (factoring 50% of Cebu Pacific sales which is online) Source: Jack Madrid
- 30. We need a data revolu5on! Philippine Informa5on Society Data Index Data a:uned to current 5mes.. Accessible to everyone online… Data providers as alliance partners…
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- 32. #1 specialist, expert claims verifica5on
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- 37. Join: E-‐Commerce Boot Camp h:p://digitalfilipino.com/ @digitalfilipino ecom/
- 38. Join: Digital Influencer Boot Camp h:p://influencerbootcamp.digitalfilipino.com @digitalfilipino
- 39. Join the 4th DigitalFilipino E-‐ Commerce Summit on February 22. h:p://ecomsummit.digitalfilipino.com
- 40. h:p://slideshare.net/jane:etoral Let’s chat at h:p://twi:er.com/digitalfilipino