Digital Philippines 2011 Yahoo - Nielsen Net Index HighlightsJanette Toral
In 2009, Yahoo!-Nielsen Net Index study was launched to gather an baseline understanding of the Filipino internet user
Building on this foundation, the study was repeated in 2010 to track shifts in user behaviour and evolving preferences
In 2011, the study continues to evolve, to reflect the changing digital landscape…whilst maintaining key longitudinal measures.
We Need Data: Philippine Information Society Data Alliance Project Janette Toral
A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".
Creating Award Winning Integrated Marketing CampaignsJanette Toral
Presentation made by Janette Toral at the Innovation Summit 2012 event of Norde International Distributors at Ang Bahay ng Alumni, University of the Philippines, Diliman, Quezon City last February 8, 2012.
Youth's Role in Social Media and E-Commerce GrowthJanette Toral
A presentation given by Janette Toral encouraging the youth to form their start-ups serving the needs of their market last January 25 at Lingayen Pangasinan for the Creative Alliance Services ICT Seminar Series 2012.
E-Commerce and Social Media Use in the Hotel IndustryJanette Toral
Presented by Janette Toral at the Hotel Sales and Marketing Association International Inc. (HSMA) membership meeting last August 18, 2011 at A. Venue Hotel, Makati Avenue, Makati City.
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
Digital Philippines 2011 Yahoo - Nielsen Net Index HighlightsJanette Toral
In 2009, Yahoo!-Nielsen Net Index study was launched to gather an baseline understanding of the Filipino internet user
Building on this foundation, the study was repeated in 2010 to track shifts in user behaviour and evolving preferences
In 2011, the study continues to evolve, to reflect the changing digital landscape…whilst maintaining key longitudinal measures.
We Need Data: Philippine Information Society Data Alliance Project Janette Toral
A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".
Creating Award Winning Integrated Marketing CampaignsJanette Toral
Presentation made by Janette Toral at the Innovation Summit 2012 event of Norde International Distributors at Ang Bahay ng Alumni, University of the Philippines, Diliman, Quezon City last February 8, 2012.
Youth's Role in Social Media and E-Commerce GrowthJanette Toral
A presentation given by Janette Toral encouraging the youth to form their start-ups serving the needs of their market last January 25 at Lingayen Pangasinan for the Creative Alliance Services ICT Seminar Series 2012.
E-Commerce and Social Media Use in the Hotel IndustryJanette Toral
Presented by Janette Toral at the Hotel Sales and Marketing Association International Inc. (HSMA) membership meeting last August 18, 2011 at A. Venue Hotel, Makati Avenue, Makati City.
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
Measuring Success with Google Analytics - which traffic sources are more like...NetSquared Vancouver
Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?
Gil Elbaz, CEO and founder of Factual, gave a talk at the 2011 Web 2.0 Conference in San Francisco. His talk was entitled: "Big Data Challenges: Getting Some."
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
Outlook 2010 new features review. Email-to-SMS solutions. Have I drowned my laptop? Insurers take a sideways look at Facebook. De-crapify your PC. Q&A: How to write our online handbook? Clicks of the Trade - Banish browser mixed-content security warnings
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Measuring Success with Google Analytics - which traffic sources are more like...NetSquared Vancouver
Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?
Gil Elbaz, CEO and founder of Factual, gave a talk at the 2011 Web 2.0 Conference in San Francisco. His talk was entitled: "Big Data Challenges: Getting Some."
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
Outlook 2010 new features review. Email-to-SMS solutions. Have I drowned my laptop? Insurers take a sideways look at Facebook. De-crapify your PC. Q&A: How to write our online handbook? Clicks of the Trade - Banish browser mixed-content security warnings
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Accepting E-Commerce Payments Online with DragonpayJanette Toral
Process on how to accept payments online in the Philippines using Dragonpay. More details on how to accept payments online in the Philippines at http://digitalfilipino.com/accepting-payments-online/
Accepting payments online with BancNet Internet Payment GatewayJanette Toral
An e-commerce entrepreneurs guide on accepting payments online through the BancNet Internet Payment Gateway. Janette Toral wrote about this at http://digitalfilipino.com/accepting-payments-online/
When doing business online, entrepreneurs need to know about the Philippines E-Commerce Law or Republic Act 8792. Making sure their systems and processes are compliant. Know about the legal accountabilities indicated in the law.
Learn more at
http://ecommercebootcamp.digitalfilipino.com/lesson/the-e-commerce-law/
Read the full text at
http://digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792/
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This policy takes effect on February 15, 2017. It covers paid, owned, earn content of advertiser and agencies whether in regulated or non-regulated categories.
Tax Guidelines for E-Commerce Transactions in the PhilippinesJanette Toral
Last August 5, 2013, the Bureau of Internal Revenue issued Revenue Memorandum Circular number 55-2013. This intends to govern how individuals and businesses should handle their sales and taxes accordingly.
Here’s a summary Janette Toral prepared and hope it will make it easier for e-commerce merchants, online shoppers, online shopping, retailers, online intermediaries, advertising entities, online auction, auction webstores, payment gateways, banks, credit card companies, freight forwarders in the Philippines to dissect this BIR Revenue Memorandum Circular.
Read the full guide at http://digitalfilipino.com/tax-guidelines-e-commerce-transactions-philippines/
The Electronic Commerce Act and its Implementing Rules and RegulationsJanette Toral
Atty. Jesus M. Disini Jr. wrote this guide for the Philippine Exporters Confederation Inc. (PhilExport) with Janette Toral providing legislative history.
Atty. Rodolfo Noel S. Quimbo also gave inputs on the Senate deliberation with respect to the Senate deliberation on Senate Bill 1523.
More info on the E-Commerce Law legislative history can be found at http://www.scribd.com/doc/11306151/Philippine-Internet-Review-10-Years-of-Internet-History-19942004
Full text of the E-Commerce Law can be found at http://www.digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesJanette Toral
Let us join the petition asking the Philippines delegation to CITES to vote YES in protecting the endangered thresher shark - pushing for its inclusion in the "Convention on the International Trade in Endangered Species of Wild Fauna and Flora" appendix II. You can join the appeal at https://www.change.org/p/philippines-vote-yes-for-threshers
This briefing was given by AA Yaptinchay of Marine Wildlife Watch of the Philippines (https://www.facebook.com/marinewildlifewatchofthephilippines/) last September 2 at the Bloggers Advocacy Briefing organized by Janette Toral.
Types of business registration in the philippinesPnjg Consulting
In this presentation, we are describing about business registration in the Philippines. These should be very beneficial if you are thinking about business in the Philippines.
Digital Guidelines for Non-Regulated Categories and Regulated CategoriesJanette Toral
Ad Standards Council digital rules that covers:
1. Sponsored or paid blog posts and testimonials in the form of posts / comments..
2. Ads paid in Google, Adwords, Facebook banners, etc.
3. Owned content.
These will be implemented on February 15, 2017.
Priceza Introduction and eCommerce Situation in Southeast AsiaPriceza Group
"Priceza Introduction and eCommerce Situation in Southeast Asia" by Thanawat Malabuppha, Priceza CEO & Co-Founder
From Priceza eCommerce Talk: Hack your way to eCommerce success 2017
December 14, 2016 at Priceza Thailand head Office
Topics:
- What is Priceza?
- Online Advertising Current Situation and Data
- eCommerce in Southeast Asia
a Presentation by Department of Trade and Industry (DTI) at the BSP Regional Financial Literacy Campaign for OFWs in Bacolod City, Philippines on June 28, 2007
E-Commerce and Social Media Use for SMEsJanette Toral
An overview on how e-commerce and social media can be used as a tool by small and medium business. Presented by Janette Toral to participants from Ministry of Trade Bhutan at
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.
E-Commerce as an Alternative Healthcare ChannelJanette Toral
Presentation made by Janette Toral last July 16 for a Unilab internal organization event. Blogged about it further at http://www.searchinfluencer.com/2012/09/dynamics-of-medicine-promotion-online.html
SEO talk by Janette Toral at Bringing Culture into Blogging 101 & SEO event at Yuchengco Museum. Organized by the Freelance Writers Guild of the Philippines and Yuchengco Museum last February 11, 2012.
Harnessing the Power of Digital Marketing and Online Commerce for Retail Growth Janette Toral
Presentation and panelist notes handout shown at the 21st National Retail Conference & Stores Asia Expo last August 9, 2012 held at SMX Convention Center. Panel composition included: Janette Toral (DigitalFilipino.com), Jack Madrid (Multiply.com), Me-Anne Bundalian (Sulit.com.ph), and Gigi Mabanta (Zalora.com.ph).
A presentation made at the Southern Tagalog Industrial Engineering Seminar last September 1, 2012 at University of the Philippines - Los Banos. The event is organized by the UPLB - Industrial Engineering Students Organization (UPLB-IESO). Download the clapping / wave video at https://vimeo.com/48651988
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
VOIP in Social Media, Internet Advertising, Search Engine Marketing, Social N...Janette Toral
Keynote presentation delivered by Janette Toral during the WebTalk (http://www.webtalk.ph) launch last July 1, 2010 at New World Reinassance Hotel. Set the premise on how VOIP can be used in the age of social media, self-service advertising, social networking, and e-commerce.
This is the latest instalment of our best practice series "Is Social Media more Hype than Hope?". Gaetano Squillante, ex-global head of social and digital at Adidas, and who currently leads digital strategy efforts across Havas Media APAC, presents a compelling piece on why social media efforts should be seen as part of an experiential/holistic ecosystem and to deliver a positive brand experience.
E-Mail Marketing, Internet Advertising, Blog Marketing, Social Media Marketin...Janette Toral
Presentation focused on case studies in the Philippines with success metrics indicated. Janette Toral delivered this presentation during a corporate workshop on Internet Marketing 101 and Technology Applications for a multinational corporation last July 23, 2010. Due to limited time, Internet advertising was not discussed but included in this presentation handout.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
The Exciting and Challenging Marketing Communication CareerJanette Toral
A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career.
But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?"
Key Talking Points:
* General introduction to the concept marketing communication
* A day-to-day timeline of what they do as marketing professionals
* Challenges of their profession
Common myths in the marketing profession debunked
* Overview of what Marketing and PR professionals do in their daily lives at work and outside it
* What's in it for aspirants considering pursuing a similar path
Web Research V2 - Virtual Assistance 101Janette Toral
Lesson 1 of 5 in the Basic Virtual Assistance 101 learning series tackling Web Research. Delivered by Janette Toral.
Sign-up to be included at http://www.bloggingfromhome.com/2018/04/free-basic-virtual-assistance-101.html
How Blockchain will change E-Commerce & Digital Marketing?Janette Toral
Janette Toral shared insights on the impact of blockchain on e-commerce and digital marketing last July 6, 2017 at Blockchain Summit Manila (Belmont Hotel, Makati City).
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral
Thank you IMMAP Ed Mapa and Aye Ubalde for sharing a copy of this guidebook that contains policy and guidelines being observed by the council including Manual of Procedures, Code of Ethics, and Frequently Asked Questions.
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionJanette Toral
Survey done last May 1 to 15, 2016 by Janette Toral. This is part of her initiative in forming a Digital Influencers Panel.
To get a copy of the 2nd edition, join the survey at https://goo.gl/forms/UMZjAF8dyxBJ6yhg1
The updated report will be presented at the E-Commerce Entrepreneurs Summit this January 2017 as part of the "State of E-Commerce in the Philippines Multi-Sectorial Report". Details at http://www.ecomsummit.asia
The 4th Strategic Recruitment and Talent Selection SummitJanette Toral
Janette Toral will be one of the resource persons in "The 4th Strategic Recruitment and Talent Selection Summit" to talk on "Best Practices in Recruitment in HyperGrowth Organizations" this April 26 and 27, 2016 at The Pan Pacific Hotel Manila. Call Indu Inferentia Management Consultancy at tel: 506.0064 966.0449, 624.9233, 0917.551.6528, 0917.551.6582 for inquiries.
The Bangko Sentral ng Pilipinas is pushing for the passage of the Payment Systems Act that aims to provide supervision and regulation on payment systems in the Philippines.
National Retail Payment System and the Philippine E-Commerce RoadmapJanette Toral
Brief document about the National Retail Payment System (NRPS) as presented during the Philippines E-Commerce Roadmap launch last February 2, 2016. The NRPS is a policy and regulatory framework that aims to establish a safe, efficient, reliable and affordable retail payment system in the Philippines.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
The Philippine Competition Law was ratified into law last July 21, 2015. In the Philippines E-Commerce Roadmap, this law was deemed as a critical component in resolving Internet connectivity challenges on a long-term as it provides legal remedies for unfair competition that puts consumers in cost and service disadvantage. Salient features of the law can be found at http://digitalfilipino.com/salient-features-of-republic-act-10667-philippine-competition-act/
Philippines E-Commerce Roadmap - July 16 DRAFTJanette Toral
With the permission of the Department of Trade and Industry E-Commerce Office, I am sharing the latest version of the Philippines E-Commerce Roadmap with revisions as of July 16, 2015.
With the permission of the Department of Trade and Industry E-Commerce Office, sharing with you the "as of JULY 9 draft version" of the Philippines E-Commerce Roadmap presented last July 9 in a stakeholders consultation session at Baguio Country Club. Earlier, stakeholder consultations took place in Davao (June 30), Cebu (July 6), Manila (5 sessions), and online webinars (4 sessions).
Philippines E-Commerce Roadmap 2015 to 2020 - June 30 DRAFTJanette Toral
With the permission of the Department of Trade and Industry E-Commerce Office, herein is the June 30 version of the Philippines E-Commerce Roadmap draft. Its document version that is currently being edited can be found at http://bit.ly/ecomroadmap
Parties are encourage to give inputs by sending eco@dti.gov.ph an email.
Philippines E-Commerce Roadmap 2015 to 2020 (June 11 DRAFT)Janette Toral
With the permission of the Department of Trade and Industry E-Commerce Office, here is the June 11 draft of the Philippines E-Commerce Roadmap 2015 - 2020 as presented last June 11, 2015 via webinar. The word version of this document is being worked on and shall be presented for improvement by the various working groups on June 15.
With the permission of the Department of Trade and Industry E-Commerce Office, I am sharing the June 8 draft of the Philippines E-Commerce Roadmap. The updated version will be shared on June 11 (Manila time 10 AM via webinar). To join, sign-up at https://attendee.gotowebinar.com/register/8066115524495279362
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
4. Published
4
(PRINTED
Edi5on)
books:
• DigitalFilipino:
An
E-‐Commerce
Guide
for
the
eFilipino
(2000)
• DigitalFilipino
E-‐Commerce
Workshop
E-‐Book
(2004)
• Philippine
Internet
Review:
10
years
of
Internet
History
(2004)
• Blogging
from
Home
(2008)
(To
be
released
-‐
2013):
• 2
to
4
books
@digitalfilipino
6. Be
a
trusted
solu,on.
Build
a
community.
Get
“100”
fans.
7. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
Ac,vi,es
(%)
2009
2010
2011
Visi5ng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
Visi5ng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-‐
-‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
Ac5vi5es
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
Na5onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010,
2011
8. Follow
the
rules
• E-‐Commerce
Law
• Data
Privacy
• Adver5sing
regula5ons
• Consumer
protec5on
@digitalfilipino
25. Source:
Nick
Fontanilla
C
O
N
T AWARENESS
E FAMILIARITY
OPINION/IMAGERY
X
CONSIDERATION
T
PREFERENCE
SHOPPING
@digitalfilipino
PURCHASE
urchase
Funnel
GFK
P
26. About
Purchase
Peer
reviews
Behavior
Mixed
sources
Percep5ve
reference
Crowd
Cogni5ve
fluency
Product
visualiza5on
Social
media
Emo5onal
decision
Subconscious
decision
Source:
Nick
Fontanilla
Source:
Peep
Laja,
Markitekt
h:p://conversionxl.com/9-‐things-‐to-‐know-‐about-‐influencing-‐purchasing-‐decisions/
27. The
backdrop
to
e-‐commerce
in
Philippines
Tradi,onal
Presence
of
High
reliance
on
IT
and
Banking
counterfeits
and
inter-‐personal
infrastructure
trade
legacy
knock-‐offs
rela,onships
“evolving”
Lack
of
‘accredita5on
and
Buyers
need
Buyers
feel
Low
levels
of
guarantees'…by
to
ensure
the
comfort,
confidence/
default
modern
trade
actually
quality
by
dealing
with
trust
in
encourages
physical
known
transac5ng
des5na5on
inspec5on
vendors
online
shopping
There
is
an
inherent
reluctance
to
“trade”
through
the
Internet
Source: Yahoo!-Nielsen Net Index 2011
28. Online
transac,ng
remains
in
it’s
infancy
Online
Transac,ons
(%)
3
1
2010 2011
Ques5on:
Have
you
purchased
products
online
in
the
past
12
months…
payment
could
be
online
or
offline?
Base: Past month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2011
29. Projected
e-‐
commerce
revenue
in
the
Philippines
is
at
P5
billion
pesos
excluding
airline
bookings.
If
online
booking
included,
that
will
be
an
addi5on
of
es5mated
P17
billion.
(factoring
50%
of
Cebu
Pacific
sales
which
is
online)
Source: Jack Madrid
30. We
need
a
data
revolu5on!
Philippine
Informa5on
Society
Data
Index
Data
a:uned
to
current
5mes..
Accessible
to
everyone
online…
Data
providers
as
alliance
partners…