This document discusses the opportunity for combining online and offline commerce (O2O) in Vietnam. It notes the growth in online shopping in recent years and proposes that an O2O model can increase business efficiency by delivering an end-to-end customer experience. Key benefits of an O2O approach include increasing sales, allowing customers to research products both online and offline, enabling online ordering with in-store pickup, and making returns more convenient. It also suggests using mobile devices and in-store touchscreens to facilitate the online ordering process. Finally, it mentions that a financial analysis will be required to evaluate the profitability of an O2O business plan.