Times are changing faster than ever, and with groundbreaking features like Apple Pay coming to Shopify this Fall are you prepared to make the most of it? Simply hitting enable in the dashboard is not going to cut it. For July's eCommerce Toronto Meetup at Shopify's office in Toronto we discussed how online business owners can make the most of this roll out and how to improve customer engagement on a mobile device. Who better to lead the Meetup on this topic than Demac Media's Director of Shopify Solutions, Jason Kemp. Jason joined us to discuss brand new mobile features like Apple Pay, and how merchants can make the most of them for the big Fall release. Jason also discussed the horizon in the mobile world to help online retailers be proactive rather than reactive!

2. The Mobile Landscape

3. WE’RE A COMMERCE
AGENCY OPERATING IN
TORONTO, MONTREAL,
& COMING SOON,
FLORIDA.
M O N T R E A L
TORONTO MONTREAL FLORIDA

4. NOTABLE CLIENTS

5. WHAT WE DO.
PLANNING
BUILDING
OPTIMIZATION

6. 14
Product Strategists
5
UX Designers
20
Front End Developers
30
Back End Developers
4
Integra;on Developers
3
Marketers
OUR TEAM
88 passionate intrapreneurs.
12
Project Managers
Employee a0ri3on rate of 5%
over the last 6 years.

7. Customers who use
Apple Pay spend more.
Apple Pay is just the next step in an evolu3on of
payment mechanisms in which the act of paying
becomes ever less salient.
-­‐ G e o r g e L o e w e n s t e i n , p r o f e s s o r o f e c o n o m i c s a n d
p s y c h o l o g y a t C a r n e g i e M e l l o n U n i v e r s i t y

8. Why this is a big deal
APPLE PAY
Apple Pay > Credit > Cash
Pulling out your wallet has a certain
connota;on, unlike your phone.
Amazon branded ordering buHons
• Tide BuHon
• Not just ease of transac;on at point
of need, but removes discomfort of
par;ng with money
• Whirlpool | Amazon washer with auto
ordering
When you don’t see money being
spent, there’s less ac3va3on in your
insula, meaning there’s less anxiety.
-­‐ K a b i r S e h g a l

9. Payments Landscape
PAYMENTS
The more value these payment op;ons
provide, the more adop;on
• There are already loyalty program
integra;ons with Android Pay and likely
Apple Pay in the future
• Walgreens -­‐ great example
Increasingly crowded space
• Android Pay
• Samsung Pay launched
• Amazon
• PayPal
• Walmart Pay
• Scan like Starbucks to pay
• Store receipts
• Refill prescrip;ons
Test, then remove op;ons from the list
above that aren’t being used.

10. Build a campaign around the Apple Pay launch and ride the wave.
• Email Campaign
• We’ve put together a collec;on of colourful products that are on sale in honour of the
original Macintosh
• Come shop these products and try paying withy your thumb!
• Apple Pay Launch Sale -­‐ Free shipping all weekend
• Device based promo;ons -­‐ Javascript
• For all Apple users have a light box appear offering 15% off for all purchases via Apple Pay

11. Going responsive is not a
mobile strategy.
If so, you’re leaving revenue and customers on the table.

12. NYTimes.com
RESPONSIVE
The New York Times redesigned its
website and their goal throughout the
project was to keep “you in mind” referring
to the customer.
It’s not responsive, and they got a lot of
push back for that, but why does that even
maHer? It performs perfectly regardless of
the device you’re using, that’s what’s
important.

13. Stepping up your
mobile game
RESPONSIVE
• Each major screen size should have a
design for that experience
• Free trial an op;miza;on pla`orm to get
a heat map of your homepage
• VWO
• Op;mizely
• Respond to browser features
• Those with older browsers or
phones won’t have to load code that
doesn’t apply to them
• hHps://modernizr.com/
• Test on different devices, don’t rely on
re-­‐sizing your browser
• www.browserstack.com

14. MulP-­‐Device
shopping is a thing
RESPONSIVE
Smartphones
• Light browsing/purchasing
• Smaller basket size
• Glue connec;ng contexts together
Tablets
• Deeper browsing with more real estate
• 1-­‐4 items/cart outpace desktop and
smartphones
Desktop
• YOY, purchasing on desktop decreased
from 79% to 71%
A Google study found, for 67% of consumers,
the moment “marke3ng happens” occurs while
using a device – a smartphone, tablet, etc.

15. ConversaPonal
Commerce
RESPONSIVE
The change is here because of:
• Popularity of mobile messaging apps
• Advances in AI
• Big brands like Walmart are training
customers
Facebook Messenger
• Customers will message an airline
about a delayed flight, or Nordstrom
about the status of an order.
• You need to be there too
WhatsApp Share BuHon
• Has exceeded TwiHer share on iOS for
BuzzFeed

16. Facebook Messenger
RESPONSIVE
• Conversa;on can automa;cally start
aker purchase
• Shopify sends updates to your
customers via messenger like tracking
number, and map of where product is
• Upsell in the conversa;on
• Be beside the other brands they’re
talking to for top of mind

17. Kit -­‐ Your next hire
RESPONSIVE
• An AI that acts as your Shopify store
personal assistant
• Product discounts
• Search engine op;miza;on (SEO)
• Recovering lost sales
• Leveraging posi;ve customer
reviews
• Using ad retarge;ng to recover
abandoned carts
• Automa;ng your accoun;ng and
invoicing tasks
• Senng up robust holiday
promo;onal campaigns

18. AcPon Items
RESPONSIVE
Analy;cs
• In GA check conversion rate by device
Tools to improve the mul;-­‐device experience:
• Wishlist
• Email this link
• WhatsApp Share BuHon -­‐ Apparel
• Image Compression -­‐ Minifier App
360 Marke;ng View
• Klaviyo/Mailchimp
Customer Interviews
• Offer a free product for a 30 minute
interview to really understand how they
use your site
Conversa;onal Commerce
• Integrate with FB Messenger
• Use Shopkey together with it

19. MONTREAL
4529 Rue Clark #300
Montreal, QC H2T 2T4
TORONTO
211 Yonge Street, 6th Floor
Toronto, ON M5B 1M4
FLORIDA
Coming
Soon
hello@demacmedia.com