Overview of the E-Business Maturity Model, growth stages and key recommendations. The EBMM is the basis for the EBM Benchmark 2008.

1. E-Business Maturity Model 2.0 “ organizing for the e-future” Gijsbert van der Sleen September 2008

2. organizations have been on the road to e-business for quite some time now …

3. but e-business organization models and research on it, are from just after the start of the internet hype …

4. the most recent model is from 2001!

5. but e-business is never finished !

6. new developments continually arise, causing the maturity model to be adopted …

7. and we can safely say , that the world has changed considerably since 2001 …

8. just a few of the trends, which impact the e-business organization …

9. the social web The web is not just linking information The web is linking people trend 1 http://www.youtube.com/watch?v=6gmP4nk0EOE

10. shift of control prosumers : the consumer as supplier customers as source of information and inspiration customers as participant in product development (co-creation) customers as experts trend 2

11. convergence of media multi channel integration instant messaging location based services trend 3

12. decreasing time to market trend 4 online campaigning content management

13. full self service automation of customer contact trend 5

14. Apparently they are all working for the same customer … transparency trend 6

15. so , if the (online) world is changing dramatically …

16. how come the e-business maturity models did not change?

17. and what do all these changes mean for organizations??

18. in order to assess this the e-business maturity model 2.0 has been developed

19. some definitions …

20. e-business all customer facing business processes using internet technologies (HTML, XML, WAP, SMS, EDI, etc.)

21. the e-business maturity model …

22. is developed to help organizations identify …

23. where they are …

24. where they want to be …

25. and which factors need to be overcome …

26. to ensure that they get there …

27. five levels of e-business maturity are identified ...

28. based on the standard capability maturity model …

29. e-business unplanned e-business initiatives are ad hoc , unplanned and even chaotic . Few processes are defined , and success depends on individual effort essentially, the organization lacks the capability to meet commitments consistently level 1: initial

30. e-business aware basic e-business processes established necessary to repeat earlier successes the focus is on developing the capabilities of the organization, small central e-business group (usually part of marketing), e-business not yet part of planning process level 2: repeatable

31. e-business enabled central e-business strategy and planning process , towards a centralized model (IT and competences) best practices integrated into a common e-business process , deployed across the organization level 3: defined

32. e-business integrated level 4: managed enterprise orientation, e-business part of department plans and review cycle , p+l organized , departmental competence centers (ICT, marketing, etc.) detailed performance measures of the e-business process and applications collected , quantitatively understood and controlled

33. extended enterprise e-business focused on customers needs ( extended enterprise ), part of corporate strategy , towards decentralized e-business model continuous evaluation of e-business improvements enabled by quantitative feedback , piloting innovative ideas and technologies level 5: optimized

34. four key areas of the organization are covered …

36. combined , this leads to the e-business maturity model +

37. want to know what it looks like??

38. thought you might!

40. more information? © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com http://www.maxx-online.nl

41. For more information please contact: Gijsbert van der Sleen Principal Consultant m +31 (0)6 51 366 308 E: [email_address] B: http://maxx-online.nl L: http://www.linkedin.com/in/gvdsleen