The document outlines an agenda for a case practice workshop. It provides case commandments for answering case questions, describes different types of case questions, lists common case scenarios, and outlines topics that will be covered in the workshop series including market estimation, profit analysis, entering new markets, marketing strategies, business growth, and mergers and acquisitions. The workshop aims to help participants improve their skills at analyzing business cases and providing structured recommendations.

1. Case Practice Workshop
19th Oct

2. The Case Commandments
• Listen to the Question
• Take Notes
• Summarize the question
• Verify the objective(s)
• Ask clarifying questions
• Organize your answer
• Hold that thought for “one alligator” – think before you
speak
• Manage your time
• Work the numbers
• Be coachable
• Be creative and brainstorm
• Exude enthusiasm and a positive attitude
• Bring closure and summarize

3. Types of Case Questions
• Brainteasers
• Back-of-the-Envelope (estimation questions)
• Business Case Questions
• Number cases
• Business strategy
• Operations

4. The Twelve Case Scenarios
• Strategy Case
• Entering a new market
• Industry Analysis
• Mergers and Acquisitions
• Developing a new product
• Pricing Strategies
• Growth Strategies
• Starting a new business
• Competitive response
• Operations Case
• Increasing sales
• Reducing costs
• Improving the bottom line
• Turnarounds

5. Agenda for the series
• Market Estimation
• Profit Equation Analysis
• Increasing sales / Decreasing costs / Improving profits
• Entering a new market or Adjacent market growth
• Barriers to entry
• Marketing (4 P's, 3 C's)
• Branding
• Growth of core business
• Expansion strategy
• Grow number of customers
• Organizational scaling
• International Expansion
• M&A synergies

6. MARKET ESTIMATION

7. • Estimate a market size by making the right assumptions
• Asked in conjunction with a case question to arrive at a
recommendation
• Used to test if you
• Are comfortable with numbers
• Think logically
• Think in a structured manner
• Data is never given to you
• You have to make assumptions and break down the
problem
• Two Types
• Top-Down - Population
• Bottom up – Few players in the market

8. Please see the word document!