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Table of content
The 4 key phases to follow to be successful in a case interview
Free bonus slides
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4
The 4 most common business cases you will face during a case
interview - Include suggested framework for each one of them
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How to master guess estimate interview3
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Table of content
The 4 key phases to follow to be successful in a case interview
Free bonus slides
1
4
The 4 most common business cases you will face during a case
interview - Include suggested framework for each one of them
2
How to master guess estimate interview3
Discounted bundle5
5. 55
There are 4 key phases to follow in order to be successful in a case study
interview
1.Verify your
understanding
2.Structure
the case
3.Analyze the
case
4.Close the
case
In the next slides, we are going to details the key steps for
each one of these phases using the following case study:
“Why my company’s profit has decreased by 10%?”
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Zoom on Phase 1 - Verify your understanding
1.Verify your
understanding
2.Structure
the case
3.Analyze the
case
4.Close the
case
1. Buy some time: stay silence for a couple of seconds and then say a
generic sentence such as “say “hmmm…that’s an interesting question.
Let me play it back to you to make sure that my understanding is correct”
2. Rephrase the case: “So basically what you’re saying is that…is that
right?”
3. Ask clarifying question: “Can I ask some background questions before
I get started?...what do you mean by...”. Don’t assume anything. Different
companies use different vocabulary. Asking clarifying question will
demonstrate your professionalism and not your ignorance
3 Key Steps
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Zoom on Phase 2 - Structure the case
1.Verify your
understanding
2.Structure
the case
3.Analyze the
case
4.Close the
case
1. Buy some time: “Before presenting you a roadmap, would it be possible
to take 1 minute to gather my thoughts?”
2. Identify your framework: Identify the type of problem to solve and pick
the right framework (in the next section of this presentation, you’ll find
some simple framework that you will be able to use)
3. Describe the key component of the framework: ”To understand why
the profit is falling, I need to look at 2 key things: First the company’s
revenue and second the company’s cost
4. Engage your stakeholder: Draw the framework on a piece of paper and
present it in a collaborative way
4 Key Steps
9. 99
Zoom on Phase 3 - Analyze the case
1.Verify your
understanding
2.Structure
the case
3.Analyze the
case
4.Close the
case
1. Ask any info on where to start (not compulsory): “Did we have any
information from the client which indicates whether it’s a revenue
problem or a cost problem?”
2. State an hypothesis: “My initial hypothesis is that it is a revenue
problem. Let’s try to gather some information about the company’s
revenue in order to validate or invalidate my initial hypothesis”
3. Ask questions to Gather data: don’t forget to think out loud and explain
why you are asking a question”
4. Identify key insights: if there is a key insight that invalidate your initial
hypothesis, say it and change your initial hypothesis. “Since the revenue
has increased by 10%, I assume that it is not a revenue problem, but a
cost problem. Let’s gather data on the company’s cost
4 Key Steps
10. 1010
Zoom on Phase 3 - Close the case
1.Verify your
understanding
2.Structure
the case
3.Analyse the
case
4.Close the
case
1. Buy some time: “Before presenting you my conclusion, would it be
possible to take 1 minute to gather my thoughts?”
2. Gather your key insights in your head: What is important about what
we’ve discovered? What are the Key insights that validate your
hypothesis?
3. Provide your “big picture” conclusion: “The company should consider
entering the Asian market”
4. Provide key insights supporting your conclusion: “The company
should consider entering the Asian market because data A, data B and
data C
5. Restate your “big picture” conclusion: “Here is the rational why we
think the company should consider entering the Asian market”
5 Key Steps
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12. 1212
Table of content
The 4 key phases to follow to be successful in a case interview
Free bonus slides
1
4
The 4 most common business cases you will face during a case
interview - Include suggested framework for each one of them
2
How to master guess estimate interview3
Discounted bundle5
13. 1313
There are 4 common categories of business problems
Profitability
Problem
1
Entering a new
market
2
Introducing a
new product
3
M&A Problem
4
“Why does my
company’s profit
have decreased
by 10%?”
“Should we
enter the
Chinese
market?”
“Should we
introduce this
new product X?”
“Should we
acquire the
company Y?”
A framework will be described for each one of these
business problem in the next slides
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1.Profit Problem - Framework
Profit**
Revenue**
Revenue per
unit
Number of
units sold
Segment the
unit sold*
Cost**
Number of
units sold
Cost per unit
Fixed cost**
Raw materials
cost
Manufacturing
cost
Labour Equipment
Distribution,
Sales &
marketing cost
Customer
service cost
Variable
cost**
*By Business, regions, product lines, customer segments, distribution channels
**Compared with last year and compared with the industry
If there is a difference
between the company’s profit
growth and the industry-wide
profit growth, you may decide
to apply this framework twice:
one for the Company and one
for the industry and identify
the differences
The objective is to break down
the problem into smaller pieces
to understand the key drivers of
the declining profit
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2.Entering a new market - Framework
Desirability
Viability Feasibility
Understand if it can be done
Sweet spot?
Understand the customer
Understand how money is made
16. 16
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