This document summarizes a presentation on a proposed solution for personalized, on-demand printing of books. The solution aims to address the exclusion of visually impaired and functionally illiterate people from accessing knowledge. It involves printing books locally using smart printing technology, with audio capabilities for the visually impaired. The business model involves partnering with libraries to print books on-demand for patrons in 5 minutes or less. The presentation outlines the market opportunity in Finland and Europe, competition in on-demand printing, the founding team, roadmap, and request for 120k euros in funding.

1. as a human-centric tool
for ethical digitalisation
Vladimir Kuparinen, Smart Paper
MyData DUALbook
01/12/2018
Demonstration
Helsinki

2. Objective:
PERSONAL cure
Current situation Our aim
01/12/2018
Demonstration
Helsinki
Total population Library patrons Persons with
740 M = 100% reading problems,
VIP* = 23%
Total population Library patrons Persons with
740 M = 100% reading problems,
VIP* = 17%
Data source: WHO 2018*incl. functionally illiterate people
167 127
140

3. million blind, of 870 M VIP* people,
are excluded from the knowledge sources.
90% of books = NOT ACCESSIBLE formats
*not incl. functionally illiterate 800 M people
Worldwide
30+
01/12/2018
Demonstration
Helsinki
EU problem: Exclusion
Blind Functional illiteracy Dyslexia
Data source: EDA, WBU, PIAAC 2018
2%
50%
48%

4. 01/12/2018
Demonstration
Helsinki
Technology
On-demand SMART book printing at the last mile
VoicEye code: reads audio text from the paper page
Cover made from the long-lasting and eco-friendly material
And SMART code (additional), for digital functions

5. 01/12/2018
Demonstration
Helsinki
Solution

6. How it works?
01/12/2018
Demonstration
Helsinki
Locally printed&bound book
in the nearest library,
in 5 minutes. PERSONAL

7. Market, Finland
(EU = x 80)
01/12/2018
Demonstration
Helsinki
+20
+23
22,5
10
15 +25
NOW: 722,5
THEN: +45, SMART books sales
+23, SMART loans funding
Smart Paper EBITDA: 20% +10% = 11,3 M €
Investment (once, for 10 years) = 10,0 M €
Book market size, M € (in 2020)
Book sales, M pcs. Book purchases, M pcs. M loans Manual jobs, M €
NOW: 20 NOW: 1,5 NOW: 67 NOW: 25
THEN: +2 = 22 THEN: +2,5 = 3 THEN: +5,5 THEN: 23
32,5

9. Manual shelving: optical
code/image vs ABC-sticker

10. Library “inno” shelves RFID
IMMS-system algorithm targets local libraries
based on customer borrowing behavior

11. 4-in-1 Blue Ocean model
Store
Library
Club
eBook
01/12/2018
Demonstration
Helsinki
12 Personas > profiles
of user cases
2
3
4
5
6
7
8
9
10
11
12
https://prezi.com/p/6nxhiyp1juwn/dual-books-personas/

12. Competition
01/12/2018
Demonstration
Helsinki
World-wide trend: on-demand printing,
most active producers from Italy and Germany
Save up to 5 days on logistics
Logistic costs 50% less
Focus on digitally excluded people
Competitive advantage

13. Team
Vladimir Kuparinen
Founder, CEO
20 years in book & digital
printing innovations
Jukka Erätuli
Co-founder, Sales
Door-opener (world-
famous)
Tim Winqvist
CTO & Tech Guru.
10+ years in sales of
digital printers & Tech
01/12/2018
Demonstration
Helsinki

14. It is the right time
01/12/2018
Demonstration
Helsinki
Canada and USA
1. MARRAKESH Treaty (for VIP), in force in February 2019.
2. GDPR (EU personal data protection) -2018
3. VoicEye works in Asia,
4. The governments
are unable to comply
the needed amount
of books with
Accessibility law,
& with Copyright law
exceptions

15. Traction
This concept was discussed
and approved (non-commercially yet) by the
CEO’s of the 3 biggest HelMet libraries in
Helsinki Metropolitan Area
01/12/2018
Demonstration
Helsinki

16. Roadmap
2018
Product development
Negotiations with the
libraries/publishers
Strategic planning
2019
Espresso book
machine pilot
2020
100 on-demand printing
locations across Finland
01/12/2018
Demonstration
Helsinki

17. Growth hack
We are looking for 120k € for 10% share
Capital usage:
First printer purchase
Payrolls
01/12/2018
Demonstration
Helsinki

18. THANK YOU!