To cure the Digital Exclusion / Didital Divide issues (190 M Visually Impaired People in EU) by personalized access to user-relevant best digital practices, enriching the Knowledge resources by massive distribution of human-centric access to Knowledge: - from MyData DUALbooks, the solution of Smart Paper, Finland - we leverage ubiquity of books, trust to public libraries (PL), world-wide PL networks & human senses - we incentivize public libraries (by costs saving & added loans, from our new business model) to engage people in Digital Learning Actions. Impact of MyData DUALbooks solution for public libraries, at one slide (slide 5), and with figures (libraries for VIP, slide 8). This is achieved by on-demand printing LOCALLY of books, with SMART optical codes, at SECURE (SMART) PAPER , that we design for book covers, replacing plastic lamination.

1. as a human-centric tool
for ethical digitalisation
Library solution: optical codes
MyData DUALbook
01/12/2018
Demonstration
Helsinki
27.02.2019 IHF, Espoo
Pitch for Impact Together

3. Objective: PERSONAL cure
Current situation Our aim
01/12/2018
Demonstration
Helsinki
Total population Library patrons Persons with
740 M = 100% reading problems,
VIP = 26%
Total population Library patrons Persons with
740 M = 100% reading problems,
VIP = 12%
Data source: WHO 2018
Million people in EUMillion people in EU

4. 4-in-1 Blue Ocean model
Store
Library
Club
eBook
01/12/2018
Demonstration
Helsinki
12 Personas > profiles
of user cases
2
3
4
5
6
7
8
9
10
11
https://prezi.com/p/6nxhiyp1juwn/dual-books-personas/
+AR

5. Impact. Optical codes at library books. Finland-2020
Expected
Product
Potential
Product
Generic
Product
+33%
users
(blind)
+8,5% (25 M€)
loans (failed)
+10% knowledge
Open Science /OA
Next Generation internet, MyData
massive access. Seamlessly
Augmented
Product

6. We need
legal support
on Copyright
exceptions for VIP

7. THANK YOU!

8. Impact on Accessibility of Knowledge & Learning
FIN, 100% = 67 M loans / 300 M € / 2 M library users
+ M loans - M €, saved
17 Life quality for
blind people,
dyslexic, functi-
onally illiterate
6 13
8 35
Unknown Author is licensed under CC BY
This Photo by Unknown Author is licensed under CC BY
Step Users / %
1 VIP* / +26%
2 Failed loans/8,5%
3 + Open Access
Year3 impact: +50% effect Future impact: MyData
ethical internet & AI
*Finland for blind people:
Special library**: 30.000 users
**Library Celia: 40.000 books
30 M books