Decentralized production (on-demand print) & distribution of books, saves 25+% of costs. Adding Point-of-Access/ PoA (SMART tag) INSIDE of #DUALbook - incentivizes digitalisation, making it SEAMLESS: 'in1click' / tapping SMART tags from mass products. As-a-concept of convenience PoA/ marketing tool for B2B partners like ALKO, NESPRESSO, PAULIG...