This document provides an overview of Daniel Parker's personal brand and career goals as an artist coach. It outlines his background growing up with music in Texas and Kentucky. His goal is to help independent musicians survive in the industry by providing inspiration, tools, and motivation. His target audience is 18-24 year old male black rappers interested in making money through SoundCloud. His short term goals are to gain 50k social media followers and 3 paid clients within a year of graduating. Long term, he aims to host nationwide seminars and establish a well-known artist coaching brand within 10 years.

1. Personal Brand
Exploration
Daniel Parker

2. Identity
Growing up music has always been
apart of Daniels life. Born in El Paso
Tx music touched him in the mid
90’s. From being the hands on
playlist creator for house gatherings
held every weekend. Moving to
Kentucky late 90’s the party didn’t
stop. The passion of being a
musician began to mold his dreams
in the making. Self taught Daniel
managed to ful fill every aspect from
creating beats to producing songs to
even hitting the road to perform at
local venues. Daniel enrolled at full
sail university to enhance his
knowledge for the industry studying
for a music business bachelors
degree of science.

3. Profession
Artist Coach for independent
musicians
Artist coach
Artist manager
Brand developer
Hero Brand archetype
making clients feel inspired
and motivated with tools to
enhance their survival in
the music industry.

4. Target audience
The market that I am targeting is the
American based unsigned talent.
Demographic information
18-24 yrs of age
Male
Black
Psychographic information
Rap based musician
Fans of souther rap
Sound cloud users
Value making money than making music

5. Career Goals
Immediately after graduating I should be touching 50k
followers on social media. Have 3 paid clients.
5 years host city to city seminars nation wide
10 years have a well established brand for artist
coaching.

6. Skills Analysis
Social media marketing

7. Promise
The promise I offer to my clients
is giving the motivation and
showing them the ways to
achieve success.

8. Credentials
Ten years being a independent
musician under my own label No
luv entertainment .
5 years running a tattoo shop at
Ink Bullies Tattoo

9. Competition
Education. Full Sail University Bachelors degree music
business 2016-2018
Skills.
Purchasing16. Inventory management 15 Music publisher1
Presence 300 plus connections,amuture head shot,lack
of information 60 out of 100

10. Competition
Tony Robbins
38 years helping people in business personal
finance,careers and health
Does not include education
Chairman of Tony Robins Holdings Inc
Entrepreneurship 99+
Coaching 99+
Leadership 99+
Over 4 million followers professional banner and
profile pic.persausive informal articles throughout
entire page
Very good 100-100 grade

11. Brand PositioningDaniel “dirteezy” Parker
We can be overwhelmed at times
stuck in the rut of our pathway to
success. Through the dirt we must
find our way out and with ease it will
be done.
Being from the dirty south Daniel earned his name Dirteezy as he made
hard task seem easy to do, as it’s only hard to one who didnt take time to
take notes.

12. Networking &
Marketing
May 31 2019 mega speaker
Louisville ky seminar
Marketing- I will upload content weekly on my
YouTube channel
Using Facebook instagram and Twitter I will have
daily content with inspirational quotes share able to
my audience

13. Professional Development
Complete Full Sail university with music business
bachelors of science degree
Attend life coaching seminars
Master communication an public speaking
Will get life coaching for myself

14. Elevator Pitch
My name is Daniel Parker I’m a student at
full Sail University studying for Music
Businesses Bachelor of Science degree.
My focus is to be an artist coach hosting
music seminars nationwide.I will offer
tools and guidance and motivation to
manage careers for independent
musicians

15. References