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What does a dsp do


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What does a dsp do

  1. 1. DoubleClick Bid Manager What does a DSP do? About DoubleClick Bid Manager DoubleClick Bid Manager is a next-generation demand-side-platform (DSP) providing trading desks, agencies, and advertisers with greater transparency and performance in global display media buying across ad exchanges. Proprietary algorithms analyze every impression and optimize buying in real time to meet advertisers’ unique objectives. Powerful targeting combines audience and contextual data to reach the right audiences at the right moments. DoubleClick Bid Manager is fully integrated with DoubleClick Digital Marketing, streamlining workflows and reporting and enabling true cross-channel buying. © 2012 Google Inc. All rights reserved. Google, the Google logo, AdWords, DoubleClick, the Google Display Network, Think with Google and YouTube are trademarks or registered trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. As a demand-side-platform, DoubleClick Bid Manager offers agencies, trading desks, and advertisers access to display ad inventory across ad exchanges, while using data to target the right audiences and placements and optimizing bids in real-time for maximum campaign performance. First- and third-party audience data and keyword contextual data act as filters, signaling which impressions to bid on and how valuable they are.