Reshuffling the social media deck
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The document discusses prioritizing social media efforts to grow a business. It analyzes the top 5 social networks - Facebook, YouTube, LinkedIn, Twitter, and Instagram - in terms of their usefulness for business purposes. Facebook is recommended for brand messaging due to its large user base. YouTube is good for video marketing since many people consume online video. LinkedIn is dedicated to business connections. Twitter allows businesses to remain focused on clients' needs. Instagram demonstrates being up on technology to tech-savvy clients and has search optimization benefits. The document encourages networking on these top platforms.
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Reshuffling the social media deck
- 1. Reshuffling the Social Media Deck Prioritizing Your Social Media Efforts to More Effectively Grow Your Business
- 2. 15 Total number of social networks online with 100+ million users
- 3. Overwhelmed?
- 4. Let’s re-shuffle the deck to prioritize which are critical to your business.
- 5. why? 750 million+ users worldwide Most integrated for brand messaging 35-65 y/o – fastest growing demographic – your clients are on this network 50% of users log on to their account daily
- 6. Why? 2nd largest search engine, next to Google in the world 85% of Americans are consuming online video Custom brand pages Keyword targetting If a picture says a thousand words, imagine how many words you can speak with a video
- 7. Why? Only social network of the major 5 completely dedicated to business connections Great tools to demonstrate your expertise in your field including Answers/Polls/Discussion groups Ability to actively pursue connections While positioning yourself as an expert, you will remain top of mind for all potential referrals
- 8. Why? Second most popular social network online While one of the more labor intensive social networks available, if you put the work in referrals will follow Most engaged users Is an instant feedback engine and allows you to remain focused on your clients (or potential clients) needs.
- 9. Why? If your clients are tech-saavy and very socially active online, this is a good way to demonstrate to them that you are up on technology as this is the newest network. Connections and sharing will have far reaching search engine optimization implications in the near future as Google starts to glean information from interactions of users.
- 10. Ready to Network? Adam De Young - Director of Marketing - CT Statewide MLS http://www.ctreal.com | http://www.facebook.com/ctmls | http://www.youtube.com/ctmls http://bit.ly/CTMLSLinkedIn | http://www.twitter.com/CTReal | http://gplus.to/adamdeyoung