The group conducted a survey of students to inform their dog welfare awareness project. Most respondents had pets, with dogs and cats most common. They were attracted to a bright, colorful website called "Doggystyle" and would use videos on caring for pets. Most followed the group on Tumblr and Facebook but did not want music on the homepage. The group reviewed comic styles and is developing a main character as they begin a comic series for the site.

1. DOGGIESTYLE:
Planning, Research and Evidence
Group Members:
Anna Weir
Louise Hannaford
Aleena Khusro

2. Objectives
• To teach teenager and children how to look after pet dogs.
• Promote awareness of mongrels and stray, ill dogs in Hong Kong.
• To produce videos of at-least one minute detailing our cause and other various
subjects.
• To learn how to do split-screen/cloning editing on i-movie for such films.
• To creates a forum for visitors to post in.
• Create a group on facebook to boost awareness.
• To shoot our videos in HD.
• Learn how to make stop-motion animations using hand drawn drawings and
editing them on Photoshop/flash.
• To find tutorials and then create a short comic series describing the lives of
stray animals.
• To demonstrate tips on how to choose the right animal when adopting, and
how to introduce them comfortably to their new home.

3. Description
The motive of our project is, overall, to promote welfare for
animals who need our help. We plan to create awareness
using a variety of different medias, all of which can be found
on our site. Such medias could include videos, comic strips,
creative writing and informative writing. We will also create a
forum where we can take requests for our next post on the
site, where people can discuss their own personal experiences
and where they can offer their own tips and suggestions.

4. Outcomes
We will generate awareness and supports among young
people, and hopefully encourage many of them and
their parents to adopt and care for their own pets
from centers who need help finding homes for
animals. We hope to successfully promote such
awareness through properly executing the tasks we
have set for ourselves - such as the video and comic
strips etc.

5. Success criteria
In order to judge our success with this project, we have come up
with several things to help:
-before the submitting of our project, we will conduct a survey
asking whether or not our site and videos have:
-provided good tips
-have been convinced people to adopt new pets-have an overall
positive response from the public
-If our client is satisfied with the finished products, videos, and
the overall way we have put across their message.

6. 8/9/11
• We carried out some research on finding some good website
builders that are not pay sights.
• We found a website called Moon fruit and we got as far as
signing up and then realized it was a pay sight.

7. TUMBLR - 8/9/11
We started up and ‘official’ Tumblr page for our project. Tumblr is
an amazing blogging site, where you can post videos, photos,
test posts, share and reblog each other’s posts. It is a
potentially very useful site for our project, and we will be
personally managing the blog as well as do the arty parts of out
project. To add a bit of Colour to our page, we will be
reblogging a variety of animal photos until we can get our first
few videos and artworks online. If there are also any other
awareness blogs or posts, we will be reblogging from them.

8. 15/9/11
• We created our website with a web builder called: Webs
• We added to the site some information about us
• We also put across our mission, for the public to be able to
understand our purpose.
• We will keep continuing with further editing

9. 22/9/11
Today, we made contact with our client and they would be happy if we
represented them and to send them our work as we do it. We researched
various tutorials for Final Cut as we haven't used it much before:
• http://www.youtube.com/watch?v=AHfFc9GOTWQ.
We also continued working on the homepage of our website. By next
week, we need to have made a storyboard for our videos.

10. 26/9/11
• So far, we have visited many different websites and have collected a few
tutorials that we need for our videos. How to Clone, How to do Basic
Effects, and How to Add Titles. We have also finished the storyboard for
our first video, "What you need to buy when adopting a dog” (Photo on
the next slide)
This includes camera angles and the props/setting needed. We will do this
for most of the videos we will post on our site.

12. First Contact - 21/9/11
Last week, we sent over a student enquiry email to Hong Kong Dog Rescue and
within two days we got a reply. Kathleen Kuok, the HKDR's Education and Outreach
Manager, replied and pretty much said it's a go. Anna and Louise will be in contact
with her while Aleena works on the website.

13. 27/9/11
After some research on website builders, we have finalized the site we are
going to use for the Website. We are using http://www.webs.com/. We did
some research on what we should have on a site and we found that the
most important things are:
• A home page
• A section that tells people who we are and what our purpose is
• A forum page for discussing different topics and a page that gives links to
all our pages on different websites e.g. facebook.
We have also found that the site should be vibrant and colorful to attract
the public. We have added information regarding our purpose and a bit of
information about the group. This is to give a clear message to the public
on what our website offers and what it is about. We have also added a
forum page as it was a popular aspect of a website according to out
research.

14. 5/10/11
We also carried out a survey by asking some questions that have
something to do with our project.
Who we asked:
A selection of students from years 7, 8 and 9
How we asked them:
We went around to the form rooms at lunchtimes
Why?
Because when you send Survey Monkey emails, most students normally just
ignore them, automatically delete them, or provide false information. We think
our method is more reliable because it means we can collect more data and our
results will be more reliable. It also means we can record additional comments
made by our target audience.

15. Do you have any pets?
Survey Results
• Yes – 15
• No – 5
If so, what pets?
Dog – 6
Cat – 4
Rodent – 2
Fish – 2
Birds -0
Reptiles – 1
If there was a website directed at kids your age about how to look after your
pet, would you use it?
Yes – 16
No – 3
Maybe - 1 (said it depends on how boring/interesting it is)

16. Would you be attracted to a website named ‘Doggystyle’?
• Yes – 19
• No - 1 (did not understand joke)
What type of videos would you like to see?
How to… - 0
What you need… - 1
General information… - 1
All: 3 – 18
What Colour schemes appeal to you?
Darker colours – 3
Lighter colours – 4
Bright colours - 13 (said they would draw them in more, they are more
interesting)
Colours that aren’t distracting – 0

17. Would you like music on the homepage?
Yes – 6
No – 14 (they said it was too distracting)
Do you have a Tumblr?
Yes – 3
No – 17
Would you follow Doggiestyle on Tumblr if it posted updates about the
website?
Yes – 3
No – 0
Don’t have Tumblr – 17
Do you have Facebook?
Yes- 19
No – 1
Would you join our Facebook group to raise awareness and provide you with
frequent updates?
Yes – 17
No – 2 (said they don't want us 'spamming' on their homepage)
Don’t have Facebook - 1

18. 13/10/11
We made some graphs about our survey results:

19. Starting A Comic Series
Louise had suggested the idea of making a
comic and we felt that it was a good idea.
Louise had been looking at several comic
series featuring animals. Among her
favorites is the series “Pull Down Heaven”
by moonsongwolf (screen name) and
“wurr” by Finnish artist E. Jokinen. The
reason Louise chose to feature pull down
heaven and Wurr is because both are
stylized, however one is in Colour and on
is in monocolours. She loves how well
each style works for each comic, and she
is still deciding about whether to do the
comic in Colour or not.
To begin the process, she has taken a look
at a few tutorials to help her out with the
process and she is currently developing
the main character for it.