The document summarizes the feedback received from audiences on the student's media production project. The feedback validated that the student successfully portrayed the intended creepy, fast-paced style of the music video by not following typical music video conventions. Viewers commented that they enjoyed the unconventional pace and tone. The student learned that receiving audience feedback is helpful to understand how others interpret their work and how to critique others' productions, and that achieving the goals they set out with validates their creative choices.

1. A2 Media -
Evaluation
Ollie Clements

2. • Through the whole course I have always started out finding,
researching and look at existing media products and gathered
the convention they give off. All of this therefore influences me
in how to create my final piece. I looked in many places for
example: the internet, magazines, posters, flyers, gigs and real
local bands (asking them questions.) all of this helped me
understand which route to go down and which genre too
choose.
• The convention which I observed in my research which I used
in my production was of course the symbolic side of things
which includes things such as: clothing and colours. This
helped me keep a consistent style throughout my production.
Another thing was the technical side which was camera
techniques & shots. By observing and researching these areas,
it gave me a upper hand in how too create a well made project.
As you can see these screen shots on the right show that the
colour scheme follows the codes and conventions of a house
style.
In what ways does your media product use, develop or
challenge forms and conventions of real media products?

3. • I think my production is an effective piece because the
style of the project was different compared too original
music videos. We made it not follow the normal routine of
a music video because we thought it we changed it about it
would have more of a impact on the audience. You can see
how we have tried too make it different by the way in
which that we have incorporated different angles, shots
and tried to follow a general different way of shooting a
music video.
• Some of these shots that I have cropped out from my
music video show just how we have tried too make our
piece different. This shot shows a frantic, exciting
elements of the music video as it has been filmed with a
handheld camera and sees the ‘stalker’ running at the
camera. You don’t normally see this type of thing in a
music video, so it was a good choice too use it.
• However, we have used a variety of traditional shots such
as: low angel, close up, POV shot and establishing shots
too keep in touch with the original codes and conventions
of a music video.
In what ways does your media product use, develop
or challenge forms and conventions of real media
products?

4. • The combination of my main product and ancillary texts are I think are extremely effective. I think
this because of the consistency throughout each one of them. They all keep a set style that follows all
the way through each one. As you can see, they are generally following the colour scheme of red,
white and black which obviously is shown but the clown mask. I wanted too make sure that I kept a
good consistent style all the way through so when people would look at it, it didn’t just look like
three random texts stuck together. I also think that them being all the same style, the effect they give
off is much more powerful, as the ancillary texts really backs the main production. Also, the
combination of the three texts make it really easy for the audience to understand what is being
shown too them. I wanted too keep this idea all the way through and it was also shown in my music
video which was a really good element in backing up the house style.
• These are a couple of shots of my ancillary texts too just show you how my consistent scheme all the
way though has been really effective for the combination of my main product.
How effective is the combination of your main
product and ancillary texts?

5. • The ancillary texts reinforce the message of the main task by the way not just the
video is frantic and crazy so I made the Digipak and advertisement also carries on this
feeling. It does this by the layout, the writing on each one and the images which it
shows. They are bold, stand out and hit the consumer straight away.
• As you can see, these are a couple of
snap shots of my writing on a few of my
ancillary texts. This proves that I stuck
too the consistent style on red, black and
white. And it also represents the hard
hitting, bold writing which captures the
audience straight away. This was the
main reason which I kept a consistent
house style so the audience were more
attracted too the pieces.
• The three texts would work well together as a marketing strategy because before you
release the music video, you could post round the advertisement poster everywhere so
people get a heads up and start to be intrigued by the band. After, a release of the
album would then be a huge lift in the marketing of the band as everyone would start
too hear the songs. Then finally, the band would release a music video to one of the hit
songs on the album (in my case, Stalker) which of course would be the best time too
release it due to already having a audience by the first two texts being published.
How effective is the combination of your
main product and ancillary texts?

6. • The main product really did stand out to be the main platform of what the ancillary
texts were going too be about. We planned out what we were going too film, what
props too use and where we were going to shoot it. This all led to the idea of a stalker,
in a park, even in the daylight which is rather different because typically a stalker may
be related too a dark night, however we wanted too go against the normal codes and
conventions and do something different.
• Due to completing the filming rather early, I was able to then adjust my ancillary texts
to really reflect the main product. I done this by choosing to take the photos for my
advertisement and Digipak in the same place as where I filmed as you can see.
• Choosing too shoot the video
and take photos in the same
place really does support the
whole concept of it all being one
big production. It could be
suggested that in doing so, if it
was too be marketed, it would
be easy too publish due to it all
being a consistent and following
media product.
How effective is the combination of your main
product and ancillary texts?

7. • I have learned a lot from my audience feedback such as the way people interpret what the music video was
trying too portray. The idea of the music video was too be creepy, fast pace, scary, edgy and different. So
when my audience watched the music video, I hoped that is what they got from it which from most of them
they did. Also from getting audience feedback, I was able too learn how to give audience feedback to other
peoples work as well. This really helped me because if I learn how to break down other peoples work, it
makes it easier for myself too understand my own work.
• One comment was: ‘Creepy, funny and fast pace, a very fitting video for the song.’ This therefore shoes that
the ideas, values and beliefs which I was trying too capture at the start of my pieces have been completed.
The full comment from the audience is this:
• The feedback also goes on too talk about
the genre that I had chosen. From all the
research that I had obtained, it was clear
that I was going down the punk/rock genre,
and too see that people have easily seen
what genre the music video is, really
encourages me that I have made a
successful production.
• Another was: ‘I really like the pace of this music video’ The full comment from the audience is just above
this writing. This shows along with the other comment that the ideas have definitely been reflected in the
production and so the final piece was able to portray what I wanted. As well, the feedback went on too speak
about the technical side of things, so it was nice too see that the audience appreciated and like the making of
the production.
What have you learned from your audience
feedback?

8. • Lastly, a comment said, ‘It is effective how you haven’t used the typical convention's of a music
video.’ the full comment of this was this:
• This was good too see because yes I did look
into the codes and conventions of a music
video, but I thought that it would be a lot
different and more effective if I done something
different, and it is good too see that I was able
too do that by the audience feedback saying that
they noticed me not using the typical
conventions. This is what I really aimed for.
• All these comments show that my first idea of what I want my music video to be has been
presented well. From all of this I have learned that if you set out with a direction of what you want
you’re production to be then in this case, it will work. • Another comment that I really liked on
my audience feedback was one that went
into a lot of detail. Me and my group
chose very carefully what will be the
most effective shots too use at the right
points for example the POV shot at 0.59
which was really nice too see that
someone else noticed it.
What have you learned from your audience
feedback?

9. • I also had a couple of onlookers who saw the music video and backed up what the audience
feedback said so it was clear that people did like the final piece. These were people who would
casually come across my work either on a new media technology platform or pass by while I
was working on it. Then would then give me some feedback on the work for example, what
they like, what works well and even given me some constructive criticism too improve my
work.
• In my audience feedback, I had a comment which spoke about my ancillary texts which really
encouraged the idea that I was trying too imply which was a consistent style all the way
through my work, the comment said:
• As you can see, the person who gave
me the audience feedback, reiterated
• Here are the two ancillary texts that I
what I was trying too do. completed and as you can see they have
kept the consistent colour scheme. I
really did like that comment in the
audience feedback which said that these
colours could be related to the
conventions of a stalker. Of course, the
song that I chose to make was about a
stalker so hearing a comment that says
that the representations of my choices
reflect the ideas then it seems to me that
the production was a success.
What have you learned from your audience
feedback?

10. • Not only did people comment on my music video which obviously helped me
understand and get feedback too what they think of my production, but I also got some
feedback on my ancillary tasks. One of them reading: ‘Good combination of colour
and clack and white.’ this was a good comment because again, it is supporting the
style of work through (black, white and red) so it really does show that the consistent
style was a stand out figure in the making of my work.
• I think the house style has been a real hit because the idea of having a consistent
colour all the way through makes it look much more appealing and standing out due to
all the areas of the production being the same.
• This was the comment that some said about my ancillary task and this is a screen shot
of what the commented on.
What have you learned from your
audience feedback?

11. • I used new media technologies in the construction of my areas by researching existing music videos
which have already been created by bands that are the same genre which I followed. Due to these new
media technologies it helped me see what the construction of a music video looks like. Some of these
include, The Clash, The Sex Pistols and The Ramones. These and many more bands gave me the
influence and it was a lot easier too find information due too the platform of the new media
technologies such as Google videos and YouTube. Also I found images all across the internet and on
other areas such as Bloggers and Magazine websites. All these areas helped me gather information into
what I wanted too produce. Even so, it helped with the release of my production as I was able too
publish the music video on YouTube so I was able too get feedback from there and also see how many
views I got.
• New media technologies have helped me with the research because I was able
too find back ground information about the area I had chosen. Statistics and
figures was a main thing I found on the internet and also I made a
questionnaire that I passed round my local area to see if I can make sense of
what people’s preferred genre was and how active they are within music. Here
is a snapshot from my blog of the information I gathered too help me progress
in making my final production.
How did you use new media technologies in the
construction and research, planning and evaluation
stages?

12. • It helped with planning of my production by the way I was able too see how the new technologies
created the product. For example, on the internet (Web 2.0) too see how existing advertisement
poster had been made or Digipaks created. This therefore gave me an insight into how to use
Photoshop and other elements which are used to create final pieces. Due to learning all this from
new media technologies, I was then able to fine making my final pieces rather easy. Here is an
example of the research I found using new media technologies:
• Along with this, they also helped me gather
information into my evaluation. On Blogger, I was
able to receive comments one my pieces which
people had write about my products, this then helped
me understand what other people thought about it.
Also, page views of my Blogger helped me see how
many people stopped too look at my product. The
help of Blogger also boosted the way in which I was
able to share my products round. As Blogger
obviously uses the internet, if people type in key
words such as A2 media, it will then come up with
my Blog, meaning people from anywhere are able to
see my products and even give feedback.
How did you use new media technologies in the
construction and research, planning and
evaluation stages?

13. • Photoshop was a really big part of the production of my ancillary texts. After I took
the photos to use for my final texts I then needed a platform for where I could edit,
chop and change to adapt the photo to something the fits in with my genre which of
course is punk/rock. Here are some example of me using photo shop to change the
images that I took.
• Blogger was also of course a massive elements in the
creating of my final piece. It was somewhere where I
could place all my research and planning so therefore
I could look back at what I had find out. This really
helped with the production side because it was so
easy for me too refer back to previous elements that I
have found out instead of me trailing round the
internet too find things.
• Along with that, it was somewhere where I could post
everything that I had done, whether it was photos that
I had took, drafts of work I had made or even my final
pieces which I needed too post up. The whole concept
of blogger had helped me a huge amount. These are
some photos of my blog coming up in the next slide.
Outline which technologies you
have used in each stage.

14. • As you can see I had a lot of research and
planning that went in before I completed
my final production. This really helped
me keep all my information in one place
so I could always go back too it and see
what I research and if I was stuck, get a
kick start to find another route to go down
in completing my final production
Outline which technologies
you have used in each stage.

15. • The use of YouTube really helped with the
promotion and release of my production. I
was able to publish it on a networking site
which is one of the most viewed websites
in the world. So for my production to be
seen by people, it was a good way to
understand and see how the marketing of
pieces are shown.
• It was also a good way too see if people
like the video as you can see view,
comments and even likes/dislikes, and in
this case, the video that I publish had a
good rating of 8 likes and no dislikes
which was a real boost in seeing how
people reacted to the production.
Outline which technologies you have
used in each stage.