Does Pinterest Have a Future?

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Will Pinterest Change the Future of Social Media?

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About the Moderator

Maggie Fox is the founder and CEO of Social Media Group,
established in 2006 and one of the world’s most highly respected
independent agencies helping business navigate the socially
engaged Web. Pioneers in their field, Social Media Group has
helped some of the best-known brands in Europe and North
America get social, including Ford Motor Company, SAP, RBC, 3M
and Thomson Reuters. Maggie has been interviewed about social
media by Inc. Magazine, The Washington Post, CBC Radio, The
Globe and Mail, CBC News, CTV News and The Financial Post,
among others. In 2009 she was named one of the Top 100
Marketers in Marketing Magazine's 100th Anniversary Edition,
and in 2011 The National Post named her one of Canada's Top
Innovators. Maggie also sits on the boards of The Empire Club and
ConnectedN.com

About the Panel
Scott Meyer is a co-founder at 9 Clouds, a digital marketing and education firm that helps businesses
connect with customers online. As a frequent speaker and teacher, Scott aims to improve the digital
literacy of businesses around the world. 9 Clouds' online education community DigSandbox.com helps
users understand and learn to use social technology.

Geoff Livingston is an author, public speaker and marketing strategist who has dedicated his career to
helping mindful companies and nonprofits achieve social change. His third book, Marketing in the Round
will be released in May, 2012. Geoff organized the first Give to the Max Day: Greater Washington in
2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. In 2012 he
is serving as vice president of strategic partnerships for Razoo, a series of regional online giving contests
that unite communities to raise millions for local causes.

Heather Taylor is the social media manager for MyCorporation.com and works with CEO Deborah Sweeney to
manage and maintain the company Twitter and Facebook account and written blogging work on outlets including
Forbes and American Express. She is also a freelance writer and personal blogger who has had her written work
published with Yahoo! Shine, BettyConfidential, HelloGiggles, and more. A graduate of California Lutheran
University, she’s an avid believer in combining style with substance in all facets of her work. Follow her on Twitter
@howveryheather.

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In an era where your customers’ attention spans are close to that of a goldfish, you have no time to waste in your marketing efforts. Customers will only respond to campaigns that fit seamlessly into their digital life, and they’ll only respond to content that is uber-relevant to their needs and desires. At the same time, you need to be meeting your own internal KPIs and consider your company’s relevance across media and trends. Anchoring your strategies in the place where audience desires and brand goals overlap can transform your marketing from digital noise to personalized, appealing content. Additionally, taking inspiration from events can make your campaigns useful as they toggle online and off. Approaching each campaign with a set of CX principles will ensure that your company remains relevant as the needs and desires shift. But where should you begin with all of this? In this webinar, we’ll discuss: -Finding the sweet spot where customer desires, industry trends, and brand goals overlap and using that to guide your marketing efforts; -Ways to create narratives for your campaigns that move seamlessly from online to offline and back again; -How to discover what kind of content is relevant for today’s online consumer and how your products or services can fit into it; -How to develop a system of marketing campaign principles that will allow your campaigns to stay fresh and creative.

9.22.15

Social Media Today

If your company isn’t analyzing the millions and millions of megabytes of social data out there, you’re way behind on the game. And if you’re using that social data simply to measure numbers that don’t really say anything about your company’s value in the market, you’re doing it wrong. So what should you be measuring, and how should you use what you measure to improve your company? In this webinar, we’ll identify the kinds of social metrics that can be useful for your company, and discuss ways to use those numbers to improve the only thing that really matters: your customers’ experience. But moving from hard numbers to a top-of-the-line customer experience isn’t an easy process, especially if your company doesn’t already have a system in place. Join us as our panelists discuss: -The areas of social--including Twitter, blogs, and forums like Reddit--that you should be leveraging to gather information; -What kinds of data to look at to determine how your brand is perceived and interacted with; -Which tools and platforms work best to filter the data in a meaningful, readable way; -How to use that data to predict your customers’ desires and proactively provide value to them before they know they need it.

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Does Pinterest Have a Future?

2. Social Media Today presents: Will Pinterest Change the Future of Social Media? Brought to you by

3. How to Participate • Submit your questions in the GotoWebinar presentation window • Follow along and share your thoughts on Twitter at #SMTlive

4. About the Moderator Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has helped some of the best-known brands in Europe and North America get social, including Ford Motor Company, SAP, RBC, 3M and Thomson Reuters. Maggie has been interviewed about social media by Inc. Magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2009 she was named one of the Top 100 Marketers in Marketing Magazine's 100th Anniversary Edition, and in 2011 The National Post named her one of Canada's Top Innovators. Maggie also sits on the boards of The Empire Club and ConnectedN.com

5. About the Panel Scott Meyer is a co-founder at 9 Clouds, a digital marketing and education firm that helps businesses connect with customers online. As a frequent speaker and teacher, Scott aims to improve the digital literacy of businesses around the world. 9 Clouds' online education community DigSandbox.com helps users understand and learn to use social technology. Geoff Livingston is an author, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. His third book, Marketing in the Round will be released in May, 2012. Geoff organized the first Give to the Max Day: Greater Washington in 2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. In 2012 he is serving as vice president of strategic partnerships for Razoo, a series of regional online giving contests that unite communities to raise millions for local causes. Heather Taylor is the social media manager for MyCorporation.com and works with CEO Deborah Sweeney to manage and maintain the company Twitter and Facebook account and written blogging work on outlets including Forbes and American Express. She is also a freelance writer and personal blogger who has had her written work published with Yahoo! Shine, BettyConfidential, HelloGiggles, and more. A graduate of California Lutheran University, she’s an avid believer in combining style with substance in all facets of her work. Follow her on Twitter @howveryheather. #SMTlive

9. Thanks for Joining Us • This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments. • Connect with our panelists on Social Media Today using the search function:

10. Upcoming Webinars • March 20th: Social Media as a Small Business Tool – Register here: socialmediatoday.com/social-media-and-smallbusiness

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