2. Social Media Today presents:
The C-Suite and Social Media?
Will They Ever Buy In?
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3. How to Participate
• Submit your questions in the GotoWebinar
presentation window
• Follow along and share your thoughts on Twitter
at #SMTlive

4. About the Moderator
Maggie Fox is the founder and CEO of Social Media Group,
established in 2006 and one of the world’s most highly respected
independent agencies helping business navigate the socially
engaged Web. Pioneers in their field, Social Media Group has
developed social media strategies for some of the best-known
brands in Europe and North America, including; Ford Motor
Company, SAP Global Marketing, Norwegian Cruise Line, 3M and
Thomson Reuters. Maggie has been interviewed about social
media by The Washington Post, CBC Radio, The Globe and Mail,
CBC News, CTV News, AdAge and The Financial Post, among
others. She was also named one of the Top 100 Marketers in the
100th anniversary edition of Marketing Magazine and sits on the
Board of the Empire Club of Canada.

5. About the Panel
Tom Chernaik is the CEO of CMP.LY. CMP.LY’s unique disclosure solution is built on a foundation of
Tom’s experience and insights in marketing, law, social media and entrepreneurship. Prior to
CMP.LY, Tom built ad platforms for XM Satellite Radio (now Sirius XM) where he grew annual
revenues tenfold in five years. Earlier in his career, he founded Allindie.com, was a partner at
Gotham Records and served as Director of Business Development at Track Entertainment. Tom is
a frequent speaker at events held by the Word of Mouth Marketing Association and other
organizations. He holds a BA in Liberal Arts from NYU and a JD from the Cardozo School of Law.
@cmply
Peter KIm is Chief Strategy Officer of Dachis Group and a leading advisor on social business. He co-
authored the book Social Business By Design and drives global industry discourse at
beingpeterkim.com. Peter has been quoted by media outlets including CNN, CNBC, NPR, and The
Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and Dachis
Group Social Business Summits. Peter was previously an analyst at Forrester Research and head of
international marketing operations, e-commerce, and digital marketing at PUMA AG. He holds
degrees from the Darden School at the University of Virginia and the University of Pennsylvania.
@peterkim
Peter J. Korsten (Vice President and Partner) is the global leader of the IBM Institute for Business
Value, the business think tank of IBM and a member of the Senior Leadership Team of Global
Business Services Team (top team that lead our 100,000+ consultants organization). He has
written many leading pieces of IBM thought leadership and was in charge of the largest face-to-
face field research projects with participation of over 1,500 CEOs and 2,500 CIOs among others.
He holds a Deans List (Honors) MBA from IMD (Lausanne, Switzerland) and has received further
post graduate education at the Harvard Business School, Insead, IMD, Ashridge and at Templeton
College in Oxford. @peterkorsten

10. Thanks for Joining Us
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www.SocialMediaToday.com. Stop by to
learn more and share your comments.
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11. Join us June 26th for…
What Are The Metrics That Matter in Social Media?
Register at: http://socialmediatoday.com/c-suite-and-social-media