Mobile Marketing SlideShare Stats

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The document presents various statistics that demonstrate people's high usage of mobile devices and apps. It shows that over half of mobile phone usage is spent on apps, and that adults spend more time accessing media on mobile than magazines and newspapers combined. The statistics also indicate that mobile marketing is an effective way to reach customers, as people are much more likely to respond quickly to texts than emails, and will visit a competitor's site if a site is not mobile optimized.

Technology

1. The document discusses the global dominance of the Android platform, with over 1.3 billion active Android smartphones and tablets each month accounting for over 90% of all active devices worldwide. 2. Asia, particularly China, represents a massive opportunity for mobile gaming on Android - China alone has 251 million mobile gamers. 3. Most successful Android games are free-to-play and generate revenue through in-app purchases or advertising. Game genres have differing monetization and user retention patterns that should be considered. 4. Developing for Android requires accounting for the large number of different device models, with a small number making up the majority of the active user base. Audience and device targeting is important for user

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For the first time, mobile traffic surpassed desktop traffic on Thanksgiving weekend, indicating a trend of increased mobile usage during the holiday season. Data from Mobify shows that mobile device usage continues to increase, Apple users spend more on average, and Facebook referrals drove higher order values than Pinterest. Over half of traffic on Black Friday came from tablets and smartphones, with some states seeing mobile traffic as high as 55% of total traffic.

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Mobile usage is growing rapidly worldwide and surpassing desktop usage. A mobile strategy is necessary for any business to remain relevant, as consumers increasingly use mobile as their default access to the internet. The document outlines key mobile trends such as the growth of smartphones, the amount of commerce occurring via mobile apps and tablets, and consumer showrooming behaviors. It recommends businesses test their mobile traffic, develop goals and understand user needs to create an effective mobile strategy and take advantage of opportunities in areas like mobile websites, apps, coupons and location-based services.

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This document discusses mobile usage habits and how they are influencing digital marketing and shopping behaviors. Some key points: - The majority of people access the internet daily via mobile devices, with iPhones, iPads and Android devices dominating the market. Mobile devices are critical to peoples' daily lives. - There has been explosive growth in using mobile devices for shopping-related searches. Marketers need to understand when and where consumers use mobile to engage them. - While mobile begins the shopping process, many consumers continue on their desktop at home. Marketers need to make the transition between devices seamless. - Consumers prefer mobile apps over mobile web but are often disappointed by unoptimized sites

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Mobile marketing is increasingly important as people spend more time on their phones. While consumer preference favors mobile apps over mobile sites for browsing convenience, 65% of US smartphone shoppers prefer using mobile web over apps for shopping. Marketers should consider both mobile apps and sites based on their business needs. Customers also use their phones in stores for information and prefer customer service through social media and businesses with active online communities.

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Mobile is increasingly important as more people use mobile phones than PCs to access the internet. By 2015, there will be one mobile device per person. Users expect a good mobile experience comparable to desktop and will abandon sites that are slow to load. A bad mobile experience can cost businesses customers. Mobile users want local information and often act within 24 hours of searching. While apps are popular, many prefer mobile sites for shopping tasks like researching prices and reviews. Businesses can drive purchases with mobile-friendly sites as many users compare prices and read reviews on their phones.

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