The document provides an overview of growth hacking, emphasizing the need for creativity, teamwork, and adaptability in marketing strategies. It outlines key traits of successful growth hackers, including data-driven decision-making and project management skills, while stressing the importance of setting measurable goals and using the right tools. The ultimate goal is to quickly reach more people and grow a company through innovative tactics.

1. Growth Hacking
Discover your golden goose
Grab your
axe and get
ready to hack.
Creative
· Naturally curious
· Good problem solvers
· Able to deploy new tactics on a budget
Team player
· Don’t have big egos
· Realize one person can’t generate
the ideas and implement them
· Take a team approach to design,
execute, measure and improve
Quick learner
· Work quickly in the now
· Possess variety of skills
· Learn new skills quickly
Open-minded
· Flexible
· See opportunities
· Adaptable
Independent thinker
· Analytical
· Skeptical of
company truths
· Test theories
with data
Creative
· Naturally curious
· Good problem solvers
· Able to deploy new tactics on a budget
Team player
· Don’t have big egos
· Realize one person can’t generate
the ideas and implement them
· Take a team approach to design,
execute, measure and improve
Quick learner
· Work quickly in the now
· Possess variety of skills
· Learn new skills quickly
Open-minded
· Flexible
· See opportunities
· Adaptable
Independent thinker
· Analytical
· Skeptical of
company truths
· Test theories
with data
Tech and data savvy
· Understand:
SEO
Social media marketing
Conversion rates
Digital marketing
Focused and disciplined
· Excellent project-
management skills
· Detail-oriented
· Good follow through
Tenacious
· Must have the grit to handle
multiple potential failures
Tech and data savvy
· Understand:
SEO
Social media marketing
Conversion rates
Digital marketing
Focused and disciplined
· Excellent project-
management skills
· Detail-oriented
· Good follow through
Tenacious
· Must have the grit to handle
multiple potential failures
· Focus on a single metric.
· Take a technology-centric
approach.
· Leverage multiple disciplines
to spot ideas.
· Develop workable growth
solutions.
Use data to:
· Reach more people
· Generate more leads
· Grow your company
Quickly!
Plant those seeds
and watch your beanstalk grow.
Finding success with
growth hacking.
How to hack growth.
It’s as simple as fee-fi-fo-fum.
Castles, giants,
magic harps and more!
Traits common among
growth hackers.
Make your
CEO your
biggest fan.
Have
measurable,
trackable
goals. Find your
hack.
Start with
a great
product.
Focus on a single metric
· Prioritize
· Focus
· Allow for contributions from
all team members
Get high-impact wins
and spread the word.
· Choose a metric that can be
quickly changed
· Test
· Promote wins
Invest in the right tools
· Tools must allow for quick
identification of wins
· Find out what others use
· Ask for referrals from like
organizations
Invest in the right tools
· Tools must allow for quick
identification of wins
· Find out what others use
· Ask for referrals from like
organizations
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Sources:
1. Tjepkema, Lindsay. “What Is Growth Hacking and Why Should You Care?” Business 2 Community. N.p., 3 Aug. 2015. Web. 30 Aug. 2015.
<http://www.business2community.com/strategy/what-is-growth-hacking-and-why-should-you-care-01292059>.
2. Relander, Brett. “How Growth Hacking Is Redefining Marketing.” Entrepreneur. N.p., 27 Jan. 2015. Web. 30 Aug. 2015. <http://www.entrepreneur.com/article/242034>.
3. Schwarzapel, Josh. ”How to Start a Growth Team - Android & Tech News.” Medium. N.p., 09 July 2015. Web. 30 Aug. 2015.
<https://medium.com/android-news/how-to-start-a-growth-team-ff70cd29c0f2>.
4. Byerley, Melinda. “Growth Hacking Has Two Phases — and Using the Wrong One Will Sink you.” VentureBeat. N.p., 11 Aug. 2015. Web. 30 Aug. 2015. <http://venture
beat.com/2015/08/11/growth-hacking-has-two-phases-and-using-the-wrong-one-can-sink-you/?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHackers.com>.
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Infographic created by www.4imprint.com, based on the
Growth Hacking Blue Paper. Download Blue Paper at:
http://info.4imprint.com/blue-paper/growth-hacking/
Find your fairytale ending with growth hacking
to quickly reach more people, generate leads
and grow your company.