A Beautiful Presentation on microsoft case study (Kotler and Keller 15th Edition)

1. William Henry Gates III
“If you can't make it good,
at least make it look
good.”

2.  “A COMPUTER IN EVERY DESK AND IN EACH HOME , RUNNING
MICROSOFT SOFTWARE”

3. PARTNERSHIP WITH
IBM

4. MILLIONS OF MAGAZINE ADVERTISING
AND ENDORSEMENTS

5. LAUNCHED A
INTERNET EXPLORER
IN 1995

6. Microsoft has its own
way of Marketing with its
Slogans:
“Where do you want to
Go?”

7. PARTNERED WITH AOL
That opened doors for 5 million new
consumers.

8. LAUNCHED XBOX IN 2001
• MARKING A MULTI-BILLION
DOLLAR($) GAMING INDUSTRY.

9. COMEBACK OF APPLE
• With consumer friendly products like Mac
computers , iPods,iPhones,and iTunes.

10. DELAY IN RELEASING
NEW SOFTWARES
• This falter lags microsoft behind apple
,When apple came in the market.

11. Window vista
• IT WAS PLAGUED BY BUGS AND PROBLEMS AND
THE COMPANY’S STOCK AND IMAGE CONTINUED
SLIDE.

12.  WITH CAMPAIGN “WINDOWS 7 WAS MY IDEA.”

13.  GENERAL MANAGER OF COMMUNICATIONS
STRATEGY,EXPLAINED WE HAVE WELCOMED
MORE THAN 15 MILLION CUSTOMERS AND
COUNTING SO FAR.
 GENERAL MANAGER OF MICROSOFT’S
INTERNATIONAL AND NEW STORE
FORMATS,”IN PERSON, YOU GET A VERY
DIFFERENT EXPERIENCE AND IT’S ONE WE
WERE DELIGHTED TO PROVIDE.”

14. 
 INTRODUCES BING AS A MICROSOFT’S
SEARCH ENGINE.
 SMART PHONES , WINDOWS PHONES, ETC.
RECOVERS MARKET BY
INTRODUCING NEW GADGETS

15.  PRODUCTS CONTINUED TO BE MICROSOFT WINDOWS AND
MICROSOFT OFFICE,WHICH BRING 86% OF ITS $86BILLION IN
ANNUAL REVENUE.
MOST PROFITABLE PRODUCTS

16. ANTITRUST LITIGATION
“Life is not fair; get used to it.”-BILL GATES
SOME PERCIEVED THAT THE COMPANY IS
MONOPOLIZING THE INDUSTRY.

17. WINDOWS AND OFFICE (1984-
1994)

18. 
 The company was the official jersey sponsor
of Finland's national basketball team at the 2015
EuroBasket.
 The company sponsored the Lotus F1 Team as
Microsoft Dynamics.
SPONSORSHIPS

19. SELF MOTOS IN BUSINESS:

20. SUMMARY
Collecting information and Forecasting Demand

21. DISCLAIMER
 PREPARED BY SAGAR GARG , IIT
BOMBAY , UNDER THE GUIDANCE OF
PROF. SAMEER MATHUR,IIM LUCKNOW.