The document discusses Lean Canvas and the Business Model Canvas as tools for startups to document their business plans. It describes the key elements of the Business Model Canvas, including value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. It then explains how the Lean Canvas tweaks the traditional Business Model Canvas by focusing on problems, solutions, key metrics, and unfair advantage. The presentation emphasizes the importance of experimentation and customer feedback in the Lean Startup methodology over elaborate upfront planning.
Are you consistently creating content that performs well on Google?
Do you want to know if you stand a chance to rank?
Watch this sponsored Search Engine Journal webinar and discover how to create better-ranking content based on a reliable approach.
In this presentation, you’ll learn:
• The best way to find opportunities within the topic of your choice so that you can rank.
• How to research, plan, and structure your content.
• How to monitor performance and regularly refresh content to maintain rank.
Often, businesses approach content optimized for SEO as an afterthought rather than an intentional strategy.
Apoorv Gadwal, Director of Product Management at ALPS, and Ajay Rama, SVP Products of iQuanti, will discuss how easy it is for anyone to create content that performs well on Google with a proven plan.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case.
In today's world, content alone will not win in Google's SERPs.
Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape.
In this presentation, you will:
- Understand the recent Google algorithm, AI, and policy changes.
- Learn how to scale your online presence in the new Google landscape.
- Expand your priorities to ensure you are ready for 2022.
It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website.
Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
Are you consistently creating content that performs well on Google?
Do you want to know if you stand a chance to rank?
Watch this sponsored Search Engine Journal webinar and discover how to create better-ranking content based on a reliable approach.
In this presentation, you’ll learn:
• The best way to find opportunities within the topic of your choice so that you can rank.
• How to research, plan, and structure your content.
• How to monitor performance and regularly refresh content to maintain rank.
Often, businesses approach content optimized for SEO as an afterthought rather than an intentional strategy.
Apoorv Gadwal, Director of Product Management at ALPS, and Ajay Rama, SVP Products of iQuanti, will discuss how easy it is for anyone to create content that performs well on Google with a proven plan.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case.
In today's world, content alone will not win in Google's SERPs.
Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape.
In this presentation, you will:
- Understand the recent Google algorithm, AI, and policy changes.
- Learn how to scale your online presence in the new Google landscape.
- Expand your priorities to ensure you are ready for 2022.
It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website.
Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
Google Analytics: Best Practice For Ecommerce - Jon HibbittSiteVisibility
Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke at the Online Seller UK Brighton Meet Up about Google Analytics & best practice for eCommerce including Google Merch Store, Enhanced Ecommerce and Calculated Metrics.
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
The landing page is arguably the most important part of any lead generation campaign. Most companies spend a lot of time and money attracting quality traffic to their site - but fail to convert most of their site visitors into leads. Done right, landing pages fill the top of a company's sales funnel. But, there is a lot that goes into launching a successful landing page: relevant offers, compelling calls-to-action and page layout - to name a few.
This webinar will teach you what you need to know to maximize the quantity and quality of leads generated from your online marketing efforts by creating landing pages that turn website visitors into leads.
Exploring the pragmatic relationship between Goals, Strategies, and Tactics through the lens of goal-driven design. Learn how to lead with the "why" and eliminate waste by having form follow function in digital strategy.
Presentation by PRPL VP, Michael Parler, at iSummit 2014
This presentation explains how to create strategies using decisive, action-based and commercially focused language which will get clients as bought into the work we’re going to do as we are.
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
We are going to show you how you can break into page 1 - using content! Make sure you are using your content to your advantage when it comes to the SEO stakes!
Asia Orangio - How to acquire your first 100 customersJoe Glover
Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you’ve never heard of them and the next second, they’re everywhere you turn.
Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the early days.
In This Episode We Share The SEO Strategies & Tactics We're Using In
2019 & Beyond. A MUST Watch For Anyone Looking To Be More Aggressive
About Their Search Engine Optimisation In The Future.
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
On-Demand SlideShare:
Top 10 B2B Lead Scoring Mistakes
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals.
In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make. You'll learn:
-Why it's critical to separate demographic and behavioral scoring
-How to avoid "score inflation"
-Common attributes & behaviors that are often scored incorrectly
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
Howard J. Sewell is president of Spear Marketing Group and a 25-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
Long live the business model. What Is The Difference Between a Business Plan And a Business Model? Business plans are static and based on unknowns. A business model describes the rationale of how an organization creates, delivers, and captures value
Google Analytics: Best Practice For Ecommerce - Jon HibbittSiteVisibility
Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke at the Online Seller UK Brighton Meet Up about Google Analytics & best practice for eCommerce including Google Merch Store, Enhanced Ecommerce and Calculated Metrics.
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
The landing page is arguably the most important part of any lead generation campaign. Most companies spend a lot of time and money attracting quality traffic to their site - but fail to convert most of their site visitors into leads. Done right, landing pages fill the top of a company's sales funnel. But, there is a lot that goes into launching a successful landing page: relevant offers, compelling calls-to-action and page layout - to name a few.
This webinar will teach you what you need to know to maximize the quantity and quality of leads generated from your online marketing efforts by creating landing pages that turn website visitors into leads.
Exploring the pragmatic relationship between Goals, Strategies, and Tactics through the lens of goal-driven design. Learn how to lead with the "why" and eliminate waste by having form follow function in digital strategy.
Presentation by PRPL VP, Michael Parler, at iSummit 2014
This presentation explains how to create strategies using decisive, action-based and commercially focused language which will get clients as bought into the work we’re going to do as we are.
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
We are going to show you how you can break into page 1 - using content! Make sure you are using your content to your advantage when it comes to the SEO stakes!
Asia Orangio - How to acquire your first 100 customersJoe Glover
Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you’ve never heard of them and the next second, they’re everywhere you turn.
Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the early days.
In This Episode We Share The SEO Strategies & Tactics We're Using In
2019 & Beyond. A MUST Watch For Anyone Looking To Be More Aggressive
About Their Search Engine Optimisation In The Future.
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
On-Demand SlideShare:
Top 10 B2B Lead Scoring Mistakes
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals.
In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make. You'll learn:
-Why it's critical to separate demographic and behavioral scoring
-How to avoid "score inflation"
-Common attributes & behaviors that are often scored incorrectly
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
Howard J. Sewell is president of Spear Marketing Group and a 25-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
Long live the business model. What Is The Difference Between a Business Plan And a Business Model? Business plans are static and based on unknowns. A business model describes the rationale of how an organization creates, delivers, and captures value
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
Marketing je jednou z oblastí, která se mění každým dnem. Objevují se stále nové postupy a nástroje, které jsou stále sofistikovanější a umožňují skutečně přesně zacílit tam, kam potřebujeme. Problémem ale je, že mnoho firem těchto možností stále ještě nevyužívá. A mnohdy o nich možná ani neví. Nejen pro ně, ale i pro všechny ostatní, které zajímají novinky z oblasti B2B marketingu, připravila společnost Top Vision další ročník konference Marketing Challenge Forum.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
It is better to be an expert than say you are one. Images by Kris Klop: http://clearskyphotography.com/ Created by Bruce Kasanoff. I help clients be clear, credible and compelling. Please follow me on LinkedIn http://www.linkedin.com/influencer/36792 or visit http://www.kasanoff.com
Lawrence Wright, serial entrepreneur
Лекция Лоренса Райта, серийного предпринимателя, основателя Стартап Академии Сколково и основателя компании GVA LaunchGurus для Startup Bootcamp 4-6 ноября 2015 года, интенсивной программы для начинающих предпринимателей
Lean Startup Basics - Evidence Based EntrepreneurshipKelly Schwedland
Introduction and overview to the lean process for startups. An evidence based approach to validate early hypothesis and develop a solid Business Model before launch. Involving Customer Development, Hypothesis testing, Minimum Viable Product, (MVP) to get to Product/ Market fit and ultimately A replicable scalable business model. This simple but disciplined approach takes the guess work out of taking an idea and turning it into a viable company.
Based on Eric Reis, Steve Blank and Alex Osterwald's work with Lean Startup, Lean launchpad, customer development and Business Model Canvas. Now in practice by multiple Incubators, Accelerators, Universities and now the National Science Foundation through ICorp to validate business ideas with before investing.
Many organisations are interested in using the proven techniques presented in the Lean Startup methodology. However, most medium to large organisations have to report to stakeholders or stock exchanges and therefore require clear governance procedures. In the past this involved creating extensive business cases and financial models which inevitably took months (or years) to produce. Lean Startup clearly represents a much faster and better way to work. But how can we provide company executive and boards with the information they need to govern their organisation properly?
This presentation presents visualisation tools that were developed in real-world circumstances to transform a corporate environment to run in a Lean Startup manner. We will focus in particular on how to distil and disseminate data into information that both product teams and executives can use to fast-track products to market.
Is customer centricity just another management fad? Globally, companies are investing more than USD 10 billion annually to drive customer centric transformations, yet four in five are left unsatisfied.
Your Value Proposition is the reason that customers choose to buy from you, it needs to be a core business skill. This slideshare shows you how to develop compelling value propositions with a focus on B2B companies
Intro to Product Management and Business Model Canvas (BMC)Mulyadi Oey
A set of slides that I had used to describe what Product Management in general is and how to utilize Business Model Canvas (BMC) to help organizations / startups in finding their product-market fit.
Business Model is the basis of en antrepreneurial success. With this training or consulting support, you will be able to visualize the key components of your business model ans build your strategy.
Pendant les deux derniers jours du Forum, le Ministère a eu l'occasion d'écouter les recommandations faites par les dirigeants des coopératives et par les experts du développement des coopératives. Voici la présentation synthétisant les réponses fournies par le MIDSP au Forum. Pour plus d'info http://bit.ly/2mMLoo2
Le Dr. Nicola Francesconi, conseiller technique sénior au CTA, a coordiné l'organisation du Forum des coopératives malgaches, qui s'est tenu du 13 au 17 février 2017. Plus d'infos : http://bit.ly/2mMLoo2
Tovo Aina Andriamampionona et Nirina Razafimanantsoa, élus porte-paroles par les membres des coopératives participantes au Forum des coopératives malgaches, ont résumé les principaux problèmes auxquels les coopératives sont confrontées. Plus d'infos : http://bit.ly/2mMLoo2
This document outlines some of the key action points discussed at the workshop held in February 2017. More information about the workshop: http://bit.ly/2lt7Vbf More information about the impact of open data for agriculture and nutrition: http://bit.ly/2lyjJqW
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
2. Documenting your Plan A.
Startups and the Business Model Canvas
At the #ICT4ag webinar on November 20th 2015
Presentation by John Kieti
twitter: @JohnKieti
3. Sufficient detail and justification of
each dimension to outsiders - lenders,
investors, partners
Sufficient detail for management team
to refer to as an action plan to track
progress
Business Plan Objectives
5. Narrowing down on options
(Can result in premature lock in)
Considerations for new ventures - Business Plan
6. A startup is a temporary organization
formed to search for a repeatable and
scalable business model
~ Steve Blank
A startup is a human institution designed
to deliver a new product or service under
conditions of extreme uncertainty
~ Eric Ries
7. A business model describes the rationale of
how an organization creates, delivers, and
captures value ~ Osterwalder and Pigneur
8. Value Proposition - The bundle of
products or services that create value for a
specific customer segment - by solving
their problem or satisfying their need.
9. Unique Value Proposition (UVP) - Single
clear, compelling message that states why
you are different and worth buying
10. Business Model - Value Elements
Customer Segments The different groups of people or
organizations to be reached or served
11. Business Model - Value Elements
Customer Segments The different groups of people or
organizations to be reached or served
Channels How company communicates and reaches
customers to deliver a value proposition
12. Business Model - Value Elements
Customer Segments The different groups of people or
organizations to be reached or served
Channels How company communicates and reaches
customers to deliver a value proposition
Customer Relationships Types of relationships established with
specific customer segments
13. Business Model - Value Elements
Customer Segments The different groups of people or
organizations to be reached or served
Channels How company communicates and reaches
customers to deliver a value proposition
Customer Relationships Types of relationships established with
specific customer segments
Revenue Streams Cash generated from each customer
segments after delivering value to them
14. Business Model - Efficiency Elements
Key Partners Network of suppliers and partners
required
15. Business Model - Efficiency Elements
Key Partners Network of suppliers and partners
required
Key Activities The most important things to do
16. Business Model - Efficiency Elements
Key Partners Network of suppliers and partners
required
Key Activities The most important things to do
Key Resources Assets required
17. Business Model - Efficiency Elements
Key Partners Network of suppliers and partners
required
Key Activities The most important things to do
Key Resources Assets required
Cost Structure Fixed and variable Costs associated with
actualising the business model
23. Lean Canvas Tweaks
Problem Top three customer pains
Solution Top three features addressing pains
Key Metrics Key activities to measure
24. Lean Canvas Tweaks
Problem Top three customer pains
Solution Top three features addressing pains
Key Metrics Key activities to measure
Unfair
Advantage
Cannot be easily copied or
bought
25. Lean Canvas Tweaks
Problem Top three customer pains
Solution Top three features addressing pains
Key Metrics Key activities to measure
Unfair Advantage Cannot be easily copied or bought
30. The Business Model Dilemma
experimentation vs elaborate planning
customer feedback vs intuition
iterative design vs “big design up
front”
Useful Reading: Steve Blank hbr.org/2013/05/why-the-lean-start-up-changes-
everything
Useful Video: Ash Maurya
31. In conclusion,
Life is too short to build something that
nobody wants ~ Ash Maurya
@JohnKieti
Presentation Sponsored by: Let’s further the conversation:
Editor's Notes
So let move on to our second speaker now. John will be presenting on Developing your Plan A – Introduction to Lean Canvas and Business Model Canvas
As before, use the chat for your question while the presentation unfolds.
John, you have 15 minutes, the floor is yours.
Some of us have ever read or perused a business plan. Some have even written a business plan. A business plan is a document that’s typically 15 - 500 pages. It documents the various aspects of a new or existing business.
A business plan serves at least two key objectives (1) To provide sufficient detail and justification of each dimension of a business to outsiders. These could be lenders, investors and business partners and other interested parties. (2) To provide sufficient detail for the management team of the business to refer to as an action plan for tracking progress
In a new venture, especially where a new product is to be developed, writing a business plan can be problematic. This is because writing a 50 page (or so) document on aspects of a business can be a resource intensive; often requiring extra business expertise. It can be costly and time consuming, more so for new ventures short of time and money among its founders.
The other consideration is that: to provide sufficient details and justification in a business plan requires a rigorous pre-determination of each business parameter in question. This means that parameters have to be dealt with in detail regardless of whether their underlying assumptions have been validated or not. This leads to narrowing down options too soon before assumptions are tested. It can result in premature lock-in based on invalid assumptions especially for startups.
When the term “startup” is used on a business, different interpretations and ideas are invoked. According to Eric Ries - author of “The Lean Startup” - a best selling book since 2010, a startup is “a human institution designed to deliver a new product or service under conditions of extreme uncertainty”. Another Lean Startup Evangelist, Steve Blank defines a startup as a “temporary organization formed to search for a repeatable and scalable business model”. These two definitions converge in that designing and delivering a new product implies a search for a business model that is repeatable and scalable. A startup is not merely a smaller version of large companies. A startup is not a younger version of older companies either.
In their best selling, and much cited book “Business Model Generation”, Osterwalder and Pigneur state and show that a business model describes the rationale of how an organization creates, delivers, and captures value. A business model is in essence a condensed version of the business plan which documents the thinking behind a particular business at any given snapshot in time, in a simpler, more usable and less resource intensive way. Notably, creation, delivery and capture of VALUE are the key business dynamics expressed in a business model.
While VALUE in the context of your company is expressed in terms of MONEY, value proposition to involves expressing succinctly the “bundle of products or services that create value for a specific customer segment” by solving their problem or satisfying their need so that they can pay money in return. This concept of Value Proposition is an anchor element in documenting a company’s business model.
Ash Maurya described the concept of Unique Value Proposition as “Single clear, compelling message that states why you are different and worth buying.” This introduces a sense of comparison or competition between any two business models. The Business Model Canvas, proposed by Alex Osterwalder is a one page format representation of a company’s business model using 9 business elements. With value proposition as an anchor element, the other 8 elements can be split equally into (1) Value Maximizing Elements and (2) Efficiency Maximizing elements
Customer segments imply the different groups of people or organization to be reached or served as per the business model. Although with approaches such as freemium, users are expected to eventually become customers ie. it is important to focus on those who are expected to pay. A business model may be multi-sided as regards customer segments as with the case of an electronic platform that matches buyers and sellers of agricultural produce for a commission from either one or both type of customers. In documenting customer segments, specific details such as age range, gender, location, occupation and so on is required. Specificity helps a startup focus on a manageable scope to maximize learning.
Channels are descriptions of the path to the customers in terms of creating awareness about the company’s product and delivering it.
The Customer relationships element describes the type of relationships established with specific customer segments. This relationships are exhibited in interactions for customer acquisition, customer retention or when upselling new / enhanced products to existing customers.
Revenue streams imply the cash generated from each customer segments as a result of value delivered by the company. Related concepts include “average revenue per user (ARPU)”, “customer lifetime value (CLV)”. Revenue models such as subscription model, premium fees, pay per use, commission on sales and others are covered under revenue streams.
To make financial sense as a business, creation and delivery of value to customers should be efficient. The efficiency elements of the business model include Key Partners. This is the network of suppliers and partners synergising with you to create and deliver value. In an ICT4ag startup, these could be produce transporters and bulk buyers. They could also be content partners such as agricultural research organizations and meteorological departments for weather data.
“Key activities” as a building block of the business model helps capture the most important things to do as a company, to efficiently create and deliver value to customers. In ICT4ag these key activities could include developing software features, and customer discovery; through feedback from potential users.
Key Resources is about assets such money, people, data, documentation, copyright and other intellectual property required to create and deliver value efficiently. An agricultural domain expert for instance, can be a key resource as a team member in an ICT4ag startup.
To create and deliver value, real money is spent. Careful recognition and watch over fixed costs; including founder stipends, office rent and web hosting is important. Variable costs are those directly related to the volume of sales eg. the cost per SMS paid to network operators in an SMS subscription service.
These are the 9 building blocks of a business model as laid out graphically by Osterwalder and Pigneur in to the business model canvas. The value proposition stands in the middle, supported by the cost structure and the revenue stream block.
On the left hand side of the business model canvas are the efficiency seeking elements - that is key partners, key activities, key resources and cost structure. On the right hand side are the value seeking elements that is, customer segments, customer relationships, channels and revenue streams
Ash Maurya proposes the Lean Canvas which drops “Key Partners”, “Key Activities”, “Key Metrics” and “Customer Relationships” in the layout. He replaces them with “Problem”, “Solution”, “Key Metrics” and “Unfair Advantage” respectively. This is after using the original business model canvas for sometime on technology startups he founded. He found a need to bring sharper focus on the four new aspects especially in the context of developing new products.
In developing a new product, a focussed approach to understanding the underlying customer pain is important. The problem block helps to narrow down recursively to the top three problems of the customer worth solving.
The solution block helps to list specific interventions to the customer’s top problems. In ICT4ag, it could be the top three features in a software application whose implementation directly addresses the customer’s top pains.
To further force the entrepreneur to focus on top business priorities at any point in time, the key metrics block is introduced to identify the most important among a myriad of metrics that track the progress of the business. This means Key Metrics measure progress of activities that have been flagged as top priority amid other activities competing for the team’s attention. For instance; validating a contentious assumption in the business model may be a more of a key metric than a metric to track the number of ICT4ag conferences attended by founders.
The unfair advantage block helps the founder to focus on building superiority of the business model compared to similar businesses. This element is the very important for investors. As observed by Jason Cohen, a true unfair advantage is one that cannot be easily copied or bought by the competition. For a startup, this element is initially blank as it takes many product iterations to build and validate a true unfair advantage.
These are the four elements introduced by Ash Maurya to tweak the business model canvas to be more relevant to businesses based on new products and services - especially in technology.
This is the layout of the lean canvas. Note the additional aspects of Existing alternatives (under problem), High level concept pitch (under unique value proposition), and Early Adopters (under customer segments). Notably, the two sides of the canvas can be viewed as focussing on (1) the Product Characteristics on the left had side and (2) the Market characteristics on the right hand side.
Startup founders are often cautioned against falling in love with the solution aspect of their business model and to rather have a good command of their entire business model which ultimately is the product. This is more so for technology startup founders who often over-focus on software features or other “exciting” technologies.
While business plans are envisaged to be living documents, that is often further from the truth in reality because of their complexity and resource constraints. The business model canvas and lean canvas help to actualize the intention rapidly updating the business model as a living document. In essence all entries in the canvas start off as guesses or invalidated hypothesis. It is the work of the startup team to use customer development techniques to validate all outstanding hypothesis in the business model. Validation of all hypothesis iteratively is what yields a repeatable, scalable business model.
Every entry into the canvas should be subjected to the build, measure, learn loop where every idea or assumption is tested for validated, data driven learning. Multiple incremental versions of the lean canvas are expected as frequently as new ideas arise and get tested as assumptions for validation.
When documenting your Plan A, always remember that 9 out of 10 products fail and that 66% of the most successful companies drastically changed their course from the initial plan. Therefore a choice is required between experimentation with hypothesis vs elaborate planning, customer feedback vs intuition and iterative design vs big design up front so as to arrive at a plan that works. These are the underlying issues addressed in the lean startup methodology. Steve Blank wrote a very famous article on “why the lean startup changes everything” in the harvard business review. It’s worth reading by us all. For a better sense of how to create your first lean canvas, the 22 minute video by Ash Maurya may be useful for everyone.