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The Lean Canvas
Designed for: Designed by: Date: Version:
Problem
Existing Alternatives
Cost Structure
Solution
Key Metrics
Unique Value Prop.
High-Level Concept
Unfair Advantage
Channels
Customer Segments
Early Adopters
Revenue Streams
Top 3 problems Top 3 features Single, clear and compelling
message that states why you
are different and worth buying
Can’t be easily copied or
bought
Target Customers
List how these problems are
solved today.
Key activities you measure List your X for Y analogy
(e.g. YouTube = Flickr for
videos)
Path to customers List the characteristics of your
ideal customers.
List your fixed and variable costs.
Customer acquisition costs
Distribution costs
Hosting
People
Etc.
List your sources of revenue.
Revenue Model
Life Time Value
Revenue
Gross Margin
Startup Name Name1, Name2, … DD/MM/YYYY X.Y
Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0

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Lean canvas

  • 1. The Lean Canvas Designed for: Designed by: Date: Version: Problem Existing Alternatives Cost Structure Solution Key Metrics Unique Value Prop. High-Level Concept Unfair Advantage Channels Customer Segments Early Adopters Revenue Streams Top 3 problems Top 3 features Single, clear and compelling message that states why you are different and worth buying Can’t be easily copied or bought Target Customers List how these problems are solved today. Key activities you measure List your X for Y analogy (e.g. YouTube = Flickr for videos) Path to customers List the characteristics of your ideal customers. List your fixed and variable costs. Customer acquisition costs Distribution costs Hosting People Etc. List your sources of revenue. Revenue Model Life Time Value Revenue Gross Margin Startup Name Name1, Name2, … DD/MM/YYYY X.Y Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0