The new conservation approach would likely accelerate ecological collapse and harm humanity in the long run by eradicating thousands of plant and animal species. While proponents claim it will measure success based on relevance to people, there is lack evidence that affection for nature grows with income as assumed. In fact, evidence suggests increasing incomes expand ecological footprints. The new approach risks eliminating wilderness areas and funding for conservation to instead focus on human-centered garden reserves, but these would fail to protect keystone species or foster appreciation for nature in children.